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Udeme Ufot, Group Managing Director of SO&U, today asserted that visionary and sustained political leadership is the single most critical factor in building a successful and resilient destination brand. Speaking at the Destination Branding Masterclass during the National Advertising Conference 2025, Ufot emphasized that destination branding transcends glamorous advertisements, demanding an elite consensus and deep commitment from governance to transform national identity and economic fortunes. ​Ufot, an industry leader with direct experience in successful destination branding programs including Dakka Da...

  Lush Hair Nigeria, one of the nation’s leading beauty and lifestyle brands, made a grand statement at this year’s Lagos Fashion Week 2025 as the Official Hair Sponsor of Africa’s most anticipated fashion and lifestyle showcase. The brand not only owned the runway with stunning hairstyles for all participating models but also used the glamorous platform to unveil its newest premium product line — Lush Nova, a sophisticated hair extension collection designed to redefine modern beauty with a touch...

Special discounts and bargains on offer to customers beginning October 31st Jumia, Nigeria’s leading e-commerce platform, is set to kick off its Black Friday campaign tagged “Do Pass Yourself,” running from October 31 to November 30. The month-long event promises special discounts, exclusive brand deals, and an immersive shopping experience across fashion, beauty, electronics, home, and more. This year’s festival will feature top international and local brands including Nivea, Xiaomi, Itel, Skyrun, Silvercrest, AEON, Poco, Oraimo, Binatone, Ecoflow, Hithium, Diageo,...

  Dele Adeyole, Country Manager, Beiersdorf Nigeria   NIVEA Men, the official men’s grooming partner of Spanish giants, Real Madrid, on Sunday October 26 treated Nigerian football enthusiasts to an unforgettable night of sport, style, and connection as it hosted a grand watch party for El Clásico, the legendary clash between Real Madrid and Barcelona, at the Hard Rock Café, Landmark Centre, Victoria Island, Lagos. The electrifying match, which ended in a 2–1 victory for Real Madrid, drew a full...