Advertising

2024 Cannes: Dentsu Nigeria Triumphs At Pitchers’ Young Lions Awards

… As Dentsu Creative, Dentsu Agyle, Dentsu OOH, Dentsu Performance Win Design, Film, Media Categories Pitcher Festival’s Young Professionals Academy has announced that talents from MediaFuse-Dentsu Nigeria’s networks – Dentsu Creative, Dentsu Agyle, Dentsu Performance, and Dentsu Out Of Home  – took home top honours in the media, film, and design categories of its Cannes Young Lions Competitions. The announcement, …

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The Travesty of ARCON Regulation

The journey of the most turbulent and divisive times in the Nigerian Marketing Communications Industry started in 2021 with the launch of the Advertising Industry Standard of Practice (AISOP) by the Advertising Practitioners Council of Nigeria (APCON), now The Advertising Regulatory Council of Nigeria (ARCON). APCON had disclosed that AISOP will provide minimum standard in terms of commercial activities of agencies, …

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New York Festivals partners MARKETING EDGE on New York Advertising Awards

To inspire creativity and excellence on global scale, New York Festivals, the organisers of New York Advertising Awards, is partnering with MARKETING EDGE Publications, Nigeria’s leading marketing and brand-centric media powerhouse. In the strategic and global partnership, MARKETING EDGE Publications will be promoting and covering the prestigious New York Advertising Awards. Expressing his enthusiasm on behalf of New York Festivals …

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Henry Ononiwu Assumes Role as Chief Marketing Officer at PHD Nigeria

Henry Ononiwu has been appointed as the Chief Marketing Officer of PHD Nigeria, bringing with him over 15 years of diverse experience across various sectors. A seasoned manager and business strategist, Henry’s professional journey encompasses roles in IT/Automotive Security, Pharma, Consulting, and Marketing. His expertise spans HR, Sales & Marketing, Supply Chain, Business Development, Project Management, and Partnerships Lead. Prior …

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Allianz Media Digital Launch Becomes Trailblazer in a lending OOH with Digital Marketing Service

Allianz Media Limited, a trailblazer in Out-of-Home (OOH) Advertising is excited to announce the launch of its digital services, by further expanding its ecosystem into blending OOH Advertising with Online Marketing services. For decades, Allianz Media has been a trusted name in Out-Of-Home (OOH) advertising, delivering impactful messages that reach millions across diverse locations. Now, were excited to announce the …

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We Saw No Other Option But To Seek Judicial Clarification Against ARCON Law -ADVAN

The Advertisers Association of Nigeria (ADVAN) has given the reasons why it filed a suit against the Advertising Regulatory Council of Nigeria (ARCON), challenging the constitutionality of its new ARCON law. In a statement signed by the ADVAN Executive Council, the association outlined some of the areas where the constitutional rights of advertisers are breached under the new ARCON law. …

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ADVAN Goes to Court to Challenge the Constitutionality of the ARCON Law

The Advertisers Association of Nigeria (ADVAN) under the leadership of Mr. Osamede Uwubanmwen, the President, has officially gone to court to challenge the constitutionality of the amended Advertising Practitioners Council of Nigeria (ARCON) Law. The Ministry of Information as the oversight ministry has also been included in the suit. Making this disclosure yesterday at a press conference held at the …

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Pixels Solution Wins Africa’s Most Outstanding Technology Company of the year 2023

Pixels was announced as Africa’s Most Outstanding Technology Company of the Year 2023.This prestigious Award was presented at the African Brands Congress 2023 held at the Civic Centre, Victoria Island, on Friday, September 15, 2023. The African Brand Leadership Merit Awards is an initiative of the African Brand Congress (ABC). The Congress is designed to educate, engage and inspire Brand …

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Chivita Wins the Outstanding Juice Brand of the Decade Award

It was pomp and glamour as Chivita recently won the highly coveted Outstanding Juice Brand of the Decade at the prestigious ‘MarketingEdge Brand and Advertising Excellence Award’. This award is the culmination of several years of consistency and dominance of the brand in the Nigerian fruit juice market. The recognition highlights the impact of the Chivita brand on the juice …

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