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Nigeria Digital PR Summit Opens Nominations for Third Nigeria Digital PR Awards, Unveils Theme Song and Selection Panel.

  The Nigeria Digital PR Summit (NDPRS) has opened nominations for the third Nigeria Digital PR Awards, recognising outstanding individuals, organisations and campaigns demonstrating excellence, innovation and impact in digital public relations. The Awards, themed "Art of Influence," will be presented at the Awards Gala on 16 October 2026, on...
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Media Agencies Must Move Beyond Ad Buying to Survive AI Disruption — Babaeko

  Group Chief Executive Officer and Chief Creative Officer of X3M Ideas, Steve Babaeko, has warned that media agencies risk becoming increasingly irrelevant if they continue to depend largely on media buying and placement, urging industry players to shift their value proposition towards data ownership, strategic interpretation and deep understanding...
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EXMAN Moves to Strengthen Industry Standards with New Governance Framework and Pricing Benchmark

The Experiential Marketers Association of Nigeria (EXMAN) has taken significant steps towards strengthening professionalism, collaboration and industry standards following its 2026 Annual General Meeting (AGM), held in Uyo, Akwa Ibom State. Held under the theme "Collaboration as Currency," the three-day gathering brought together leaders of Nigeria's foremost experiential marketing agencies...
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Nigeria Digital PR Summit Unveils Six-Member Advisory Board Ahead of 2026 Edition

  The Nigeria Digital Public Relations Summit has unveiled a six-member Advisory Board comprising respected professionals drawn from public relations, strategic communications, media, and digital innovation. The establishment of the Advisory Board marks a significant milestone in the evolution of the Summit, now in its 11th year. Board members will...
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Chain Reactions Reinforces Continental PR Leadership with 10 SABRE Nominations and Gold Win

  Chain Reactions Africa has once again asserted its continental leadership in Public Relations practice, clinching the Gold trophy in the Travel & Leisure category for the Lagos Shopping Festival, at the 2026 African SABRE Awards. The win sets the tone for an unprecedented year, as the consultancy leads all...
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Adeola Amosun Honoured as an Industry Icon in Brands and Creative Excellence

Adeola Amosun, one of Nigeria’s most respected marketing and media professionals, has been honoured with Brands and Creative Industry Icon Award, in recognition of his sustained impact on brand building, media excellence, and creative effectiveness within the marketing ecosystem The recognition celebrates not just recent accomplishments, but a career defined...
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FirstBank Powers Mainland Laffs 3.0 to Light Up Lagos

The Balmoral Convention Centre at the Sheraton in Ikeja underwent a remarkable transformation on Sunday December 7th 2025, becoming the epicenter of Lagos Mainland’s entertainment scene as the highly anticipated Legends Decemba/Mainland Laffs 3.0 event unfolded. This spectacular gathering, which brought together an exhilarating blend of comedy, music, dance, and...
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LAIF Strengthens 2025 Jury with Anietie Udoh’s Appointment for OOH Category

It has been a rolling season of recognition and responsibility for Anietie Udoh with his new appointment as the Out of Home juror for the 2025 Lagos Advertising and Ideas Festival Awards. Anietie Udoh’s year has unfolded like an unbroken chain of visibility, responsibility and rising influence across global and...
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