Advertising

Advertising Icon, Sinmisola Hughes-Obisesan, Scores Further Honor as she is Unveiled as Cannes Lions Jury Member

  Sinmisola Hughes-Obisesan, Creative Director for the Redefini Group, scores further honor, celebrating her well-deserved selection as a jury member for the Cannes Lions, the most prestigious advertising festival in the world. An icon in the Nigerian advertising industry, she joins a lineup of global experts from across creative industries who will shortlist world-class creative work. As a member of …

Read More »

ALAT By Wema Becomes Nigeria’s Number One Finance App

  Following a record-breaking attempt to sign up one million customers in one day on May 2, ALAT By Wema is now the number one ranked finance app in Nigeria. As part of its fifth-anniversary celebrations, the digital banking platform powered by Wema Bank, held widespread offline and online activations to onboard new customers, while rewarding existing customers. The impact …

Read More »

ALAT By Wema Clocks 5, Attempts One Million Accounts in One Day with #BeAudacious Campaign

In yet another first-of-its-kind move that further affirmed its trailblazer position in the banking industry, Africa’s first Digital Bank, ALAT By Wema, unveiled its #BeAudacious campaign, as part of activities commemorating its 5th anniversary on Tuesday May 2. The #BeAudacious campaign, which was led by the Brand Ambassador and one of Africa’s leading music icons, Davido saw ALAT By Wema …

Read More »

How The Address Homes Is Changing Face Of Luxury Homes In Nigeria

There’s no place like home,’ or ‘Home is where the heart is.’ These popular sayings affirm the truth that a home is a place that is always desirable. It exists in the mind’s eye as much as in a particular physical location. Home, in essence, is a shelter, providing an escape from the intrusions of the busy world. Interestingly, in Nigeria, most …

Read More »

Airtel Wins a Double at LAPRIGA

  Leading telecommunications services provider, Airtel Nigeria, has been awarded ‘Best Brand in Storytelling’ and ‘Excellence in Internal Communication’ at the just concluded Lagos Public Relations and Industry Gala (LaPRIGA) award. LaPRIGA, a platform at the instance of the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR), is regarded as a credible award source by communications professionals in …

Read More »

Plaqad And StartWeb Announce 10m Prize For African Entrepreneurs

  Two of Africa’s most promising software companies are collaborating to help young entrepreneurs around the continent accelerate their businesses. StartWeb, a Lagos and Johannesburg-based technology startup rendering no-code SAAS to individuals and organisations and Plaqad, a Lagos and Delaware-based software company say they have identified some significant hurdles SMEs around Africa face, and they want to intervene. The result is ‘#ThatOneThingie’, a …

Read More »

Insight Publicis, Quadrant MSL win ‘Iconic Advertising, PR’ agencies

  Two of Insight Redefini agencies in creative advertising and public relations, Insight Publicis and Quadrant MSL, shone like a thousand stars at the recently held third edition of the Brandcom Awards with Insight Publicis winning ‘Marketing Agency of the Year’ and  ‘Iconic Agency of the Year’, while Quadrant MSL emerged “Iconic PR Agency of the Year’. Insight Publicis awards come …

Read More »

Marketing Space To Honour Brands, Agencies, IMC Practitioners

In commemoration of its seven years anniversary, Marketing Space magazine, Nigeria’s  brand and advertising focused magazine has concluded plans to honour outstanding brands, agencies and practitioners in the Nigeria’s Integrated Marketing Communications industry for their contributions to the industry and consumers. The award presentation is will take place on 16th and 17th December, 2021 at the recipients’ offices in Lagos. Those to …

Read More »

ADVAN Rewards Marketing Excellence

It was a night of excellence as various brands, individuals and organisations were recognized and awarded in various contested categories of awards at the 10th annual Advertisers Association of Nigeria (ADVAN) Awards for Marketing Excellence (West Africa), held recently at the prestigious Shell Hall of the MUSON Centre, Lagos, recently. The ADVAN Awards for Marketing Excellence (West Africa) is popularly recognised …

Read More »

X3M Ideas is Agency of the year as Dentsumcgarrybowen, Insightpublicis, Noah’s Ark Win Big at LAIF Awards 2021

It was a night of honour, glitz, glamour, and celebration of creative excellence at the 2021 edition of the Lagos Advertising and Ideas Festival (LAIF) Awards by the Association of Advertising Agencies of Nigeria (AAAN)as X3M Marketing Ideas Limited, DentsuMCGarrryBowen Limited, Insight Publicis Limited and Noah’s Ark Communications Limited win big at the event. The award ceremony which was held on Saturday, November …

Read More »