Advertising

Kamson, Umeoji, Okoye, others win Industry Amazon Award The leading brand marketing publication in West Africa, The Industry Newspaper has announced the theme and speakers for the 2024 Industry Women Conference scheduled to be held on Friday, 13th December 2024 in Lagos. The theme for 2024 women’s conference is titled ‘Tools Nigerian women need to compete and succeed’ and the …

  SO&U, one of Nigeria’s leading creative agencies, has been honoured as the Iconic Creative Advertising Agency of the Year at the 2024 Brand Communicator Awards. This prestigious recognition celebrates SO&U’s 34-year legacy of excellence, transformative campaigns, and outstanding creativity that has continually redefined standards in Nigerian advertising. The Brand Communicator Awards, renowned for its research-driven selection, recognizes leaders in …

As consumers make their regular trips to the market, one change has caught their eye: a new holographic seal tape on Big Bull Rice. This innovative feature has sparked a wave of positive feedback from shoppers who are increasingly concerned about product authenticity and safety. For consumers like Toyin Akinpelu, a mother deeply concerned about the influx of counterfeit products …

The 51st annual general meeting/congress of the Association of Advertising Agencies of Nigeria will focus on the importance of practitioners adopting technology. The event, with the theme ‘Breaking the Mold – Creativity and National Development,’ is scheduled to take place from July 18–20, 2024. It will be officially opened by the Governor of Ogun State, Prince Adedapo Abiodun. A statement …

Anietie Udoh, an Executive Director with MARKETING EDGE Publications Ltd stands as a proud delegate of the leading marketing and advertising magazine at the on-going prestigious Cannes Lions International Festival of Creativity holding in Cannes, Paris. His participation as a VVIP under- scores the height and essence of MARKETING EDGE commitment to Cannes Lions as a media partner as well …

PHD Nigeria has achieved remarkable success at the Pitcher Award 2024, being named Media Agency of the Year and emerging as the Most Awarded Media Agency during the Pitchers Festival of Creativity. The agency secured a total of 22 awards, including one gold, ten silver, and eleven bronze medals, as well as 2 shortlists in recognition of its exceptional contributions …

The National Institute of Marketing of Nigeria (NIMN) is gearing up for its highly anticipated 2024 Annual Marketing Conference (AMC) and Annual General Meeting (AGM). Scheduled to take place from June 20th to June 22nd, the event is expected to be a significant milestone for the Nigerian marketing industry. The upcoming conference aims to bring together leading marketing professionals, entrepreneurs, …

Ressa will deliver a keynote speech at the Festival   The Nobel Peace Prize laureate and Co-Founder and CEO of Rappler is awarded in recognition of her efforts to safeguard freedom of expression   Cannes Lions has today announced Maria Ressa as the 2024 Cannes LionHeart recipient. One of the Festival’s most prestigious Awards, the accolade is given to a person who …

… As Dentsu Creative, Dentsu Agyle, Dentsu OOH, Dentsu Performance Win Design, Film, Media Categories Pitcher Festival’s Young Professionals Academy has announced that talents from MediaFuse-Dentsu Nigeria’s networks – Dentsu Creative, Dentsu Agyle, Dentsu Performance, and Dentsu Out Of Home  – took home top honours in the media, film, and design categories of its Cannes Young Lions Competitions. The announcement, …

The journey of the most turbulent and divisive times in the Nigerian Marketing Communications Industry started in 2021 with the launch of the Advertising Industry Standard of Practice (AISOP) by the Advertising Practitioners Council of Nigeria (APCON), now The Advertising Regulatory Council of Nigeria (ARCON). APCON had disclosed that AISOP will provide minimum standard in terms of commercial activities of agencies, …