Brand Campaign

  Global technology leader Xiaomi has unveiled its highly anticipated REDMI Note 17 Series in Nigeria, during a landmark launch event that brought together brand representatives, major channel partners, nationwide dealers and distributors, and top tech influencers. Designed under the philosophy of "Built for Years," the launch celebrated a major...

  The Pink My Salon Initiative was conceived from a simple but important understanding: for many hairstylists, the salon is more than a place of work. It is their business, their livelihood and their platform for building a future. Yet many operate in spaces with inadequate facilities, limited tools and...

  The intervention brings sustainable access to clean and reliable water closer to residents, reinforcing LG Electronics’ commitment to improving lives and supporting communities. What began as a commitment to bring clean water closer to underserved communities has reached a significant milestone for LG Electronics with the commissioning of its...

  Hit 95.9 FM, the leading radio station in Cross River State and organisers of the Calabar Entertainment Conference & Festival (CECF), is pleased to announce the renewal of its partnership with MultiChoice Nigeria for the 10th consecutive year, marking a decade of sustained support for one of Nigeria’s leading...

  Guinness Nigeria's "Open For More" consumer promotion has reached a significant milestone, with 856 Nigerians emerging as winners across eight consecutive weekly draws, reinforcing the brand's commitment to rewarding consumer loyalty with life-changing value. Among the beneficiaries is Taiwo Adebola, a resident of Okokomaiko, whose ₦1 million win has...

  DStv and GOtv customers in Nigeria can look forward to a refreshed package offering designed to give them more choice, more value and more control than ever before. The upcoming changes will give customers more ways to tailor their viewing experience, with refreshed packages across both platforms designed around...

  Business Verge has announced the top 10 finalists of its 2026 Student Essay Competition, recognising outstanding entries from students of the University of Lagos (UNILAG) who responded to the question: “How Can Young Nigerians Build Sustainable Businesses in Today’s Economy?” The essay competition was designed to give students an...

  A company’s brand is often judged by its marketing, product quality, and customer service. Yet, for African enterprises operating in a global marketplace, one of the most critical drivers of corporate reputation happens entirely behind the scenes: operational settlement reliability. When a Nigerian enterprise orders specialized manufacturing equipment from...

  Globacom has unveiled a new brand philosophy, “Never Settle for Less,” challenging Nigerians to reject complacency, embrace possibility and pursue greater ambitions in a rapidly changing, technology-driven world. Unveiled in Lagos, the new campaign is built around a simple but powerful idea: meaningful progress often begins when people find...

  Ultimum Limited, a fast-growing beverage manufacturer, has officially announced the relaunch of its 60cl bottle for its flagship soft drink brand, Razzl, reintroducing the upgraded pack to consumers as “Razzl-Boss.” The relaunch moves the 60cl bottle beyond a routine size extension, positioning it as an unbeatable value-for-money choice that...