brandessence

9mobile, Kantar Discuss Building Impactful Brands for the Future

By Olawale Sanusi 9mobile, Nigeria’s innovative telecommunication company joined Kantar, a global leader in data, insights, and consulting, for an enlightening session to understand consumer concerns, trends, and opportunities to grow impactful brands for the future. The session featured a distinguished panel of speakers, including Saidat Lawal-Mohammed, Director of Marketing and Communications at 9mobile, and other notable industry leaders such …

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Maximizing Out-of-Home Advertising ROI: The Role of OOH Monitoring and Audit

By: Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they live, work, and play. However, measuring the return on investment (ROI) of OOH campaigns has historically presented challenges due to limited data availability and the inability to track audience engagement in near real-time. In this …

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Bridge Clinic Nigeria Strengthens International Ties with Visit of Renowned Embryologist, Dr. Marta Jansa Perez

By Olawale Sanusi In a significant effort towards enhancing reproductive healthcare standards, Bridge Clinic Nigeria had the honour of hosting Dr. Marta Jansa Perez, the esteemed Director of Embryology at Bridge Clinic London. This momentous visit, a testament to the partnership between the two clinics, has opened new avenues for the exchange of expertise and resources, reinforcing Bridge Clinic Nigeria’s …

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The Macallan Unveils The Reach, an 81-Year-Old Whisky Masterpiece in Nigeria

The Macallan has unveiled The Reach, an incomparable single malt whisky that reflects an extraordinary moment in time and exemplifies the enduring spirit that has been at the heart of the brand for 200 years in Nigeria. The event was held in Lagos on Friday, February 23, 2024. Crafted in 1940 and notably the oldest expression of The Macallan brand, …

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Dentsu Africa 2024 Summit Holds In Lagos

By Olawale Sanusi …As MediaFuse-Dentsu Celebrates 10th Anniversary dentsu, one of the world’s leading integrated marketing communication networks, is holding its Africa regional conference in Nigeria. The Dentsu Africa conference commences on Monday, February 26, 2024, in Lagos and will end on Thursday, February 29, 2024, the Group Chief Executive Officer of MediaFuseDentsu Nigeria, Emeka Okeke, said. He noted that …

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Simba Solar Launches Talegent to Effortlessly Solar Power Nigerian Homes

Simba Group, a leader in renewable energy, has unveiled the Simba Solar ‘Talegent’ Series of solutions. This latest offering is designed to simplify the switch to solar energy for homes across Nigeria. The Talegent series brings to the market advanced technology, featuring specialized solar inverters equipped with MPPT Charge Controllers and versatile battery combinations, including the more advanced Lithium Ion. …

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Stanbic IBTC Bank rewards 70 active customers with N100,000 each

Stanbic IBTC Bank, in its ongoing Reward4Saving Promo, rewarded 70 additional customers in the January draw, which brings the total number of beneficiaries to 1,424 since the inception of the promo in 2021. The Reward4Saving Promo was created to foster disciplined saving habits among Nigerians, offering them rewards for achieving specified savings targets. In the January draw, 10 winners were …

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The Macallan Unveils The Reach, an 81-Year-Old Whisky Masterpiece in Nigeria

The Macallan has unveiled The Reach, an incomparable single malt whisky that reflects an extraordinary moment in time and exemplifies the enduring spirit that has been at the heart of the brand for 200 years in Nigeria. The event was held in Lagos on Friday, February 23, 2024. Crafted in 1940 and notably the oldest expression of The Macallan brand, …

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New York Festivals partners MARKETING EDGE on New York Advertising Awards

To inspire creativity and excellence on global scale, New York Festivals, the organisers of New York Advertising Awards, is partnering with MARKETING EDGE Publications, Nigeria’s leading marketing and brand-centric media powerhouse. In the strategic and global partnership, MARKETING EDGE Publications will be promoting and covering the prestigious New York Advertising Awards. Expressing his enthusiasm on behalf of New York Festivals …

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9mobile Urges Subscribers to Link their National Identity Number (NIN) to their Phone Lines to avoid Disconnection

By Olawale Sanusi Nigeria’s customer-centric telecommunication network, 9mobile, has urged its subscribers who have not linked their SIM cards with their National Identity Number (NIN) to carry out the exercise on or before February 28, 2024, to avoid disconnection from the network. Customers who do not comply with this directive will be unable to make or receive calls, have no …

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