Brand Identity

SBI Media Group Enters Strategic Partnership with the World’s Challenger Network, Stagwell Global

Nigeria’s largest independent media agency, SBI Media has entered into strategic partnership with the world challenger network, Stagwell global. Stagwell is a global network with top-flight creative, research, and media expertise built to transform marketing. The new global partnership will be an expansion of SBI’s marketing services at the global level beyond Africa and Stagwell’s marketing services expansion into Africa as well. …

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AFCON 2021: Okocha Becomes “33” Export Ambassador

It is an exciting period for football lovers in the country as the African Cup of Nations (AFCON) 2021, kicks off in Cameroon today after it was postponed in 2021. One more reason for true fans of the game to be excited is the signing of Nigerian football legend and former Super Eagles Captain Austin “Jay Jay” Okocha as brand …

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Goldberg Unveils DJ Kaywise As Brand Ambassador

Joining superstars Olamide and Odunlade Adekola, Nigeria’s turntable sensation Ayorinde Kehinde Okiki, also known as DJ Kaywise, has just secured an ambassadorial deal with one of Nigerian Breweries Plc foremost beer brands, Goldberg Lager Beer. The announcement was made official after fans and followers called on the brand to sign the DJ. The talented artist who kicked off his career …

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Kia Motors Reveals New Corporate Logo and Global Brand Slogan

Kia has revealed its new corporate logo and global brand slogan. Kia states that the introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business. “Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, said Ho Sung Song, …

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Sheraton Unveils New Brand Identity

Sheraton Hotels & Resorts, Marriott International’s  most global brand continues its transformation journey with a nod to its timeless pioneering legacy, as it unveils a new logo that pays homage to its past and depicts its vision for the future. The new design reflects the brand’s holistic vision for the future, making Sheraton the central gathering place of communities around the world, …

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Taxify changes Name To Bolt

Taxify, the leading European on-demand transportation platform, is changing its name to Bolt and introducing a new logo. The update brings the brand identity in line with the company’s broader vision of transportation that has already expanded from ride-hailing, with cars and motorbikes, to scooter sharing. Speaking on why the company chose to make the change, Markus Villig, CEO and …

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Sterling Bank Brand Refreshed, Wears New Identity

Sterling Bank New Identity Rationale – Brandessence Nigeria Nigeria’s leading commercial bank, Sterling Bank Plc yesterday unveiled a new logo that builds on its new ‘Rising Sun’ corporate identity reflecting a new, modern look and feel that portrays the bank’s growth trajectory and position for the future. Building on the previous logo which represented a brand aiming for the moon, …

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TVC Communications Launches New Brand Identity for TVC

Nigeria’s leading independent TV, radio and online broadcasting company, TVC Communications on Thursday unveiled a new brand identity for its market leading family entertainment channel, TVC. The on-air changes, unveiled on TVC this morning at 7am, are the result of extensive market research among audience and advertisers, which revealed that many believed the channel branding was dated, old fashioned, dull …

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