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Q & A with Richard Iweanoge General Manager, Brand & Communications, MTN

Richard Iweanoge, General Manager, Brand & Communications at MTN Nigeria, Talks on brand identity and brand evolution in setting a discint and desirable impression in consumers’ minds. Brandessence: What is brand evolution?Richard Iweanoge: Brand evolution simply is about transformation. It is the strategic decision to identify and retain desirable elements of a brand and then change other attribute in order …

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Why Nigerian Brands Should Join Fight Against Coronavirus

…Brands in Nigeria should not behave as if they are immune to the effects of the virus Nigerian organisations and celebrities, between 1950s and 1990s, deeply joined to fight racial segregation otherwise known as Apartheid in South Africa. Freedom was finally achieved in 1994 after Nelson Mandela was freed on February 11, 1990. Afterwards, business relationship deepened between both countries. …

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Global Brand Positioning Strategy for Nigeria

by Ehi Braimah What is “positioning”? According to Al Ries – one of the world’s best known marketing strategists, “Marketing was originally thought of as communications, but successful brands are those that find an open hole in the mind in a specific category and then become the first to fill the hole with their brand name”. Whereas advertising tended to …

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Coronavirus Fallout – How Brands Should Respond to Declining sales

by Austin Efienamokwu It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry. Among other things, consumers are travelling less; events are getting cancelled; there is disrupted supply chain and delivery; …

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Wigwe: Recalibrating for the Future

True to type, the MD/CEO of Access Bank, Herbert Wigwe, is making ingenious moves to maintain the leadership position of the financial institution he helped build to be one of the biggest in Africa By Demola Ojo Just after the turn of the century in 2002, Hebert Wigwe and his business partner, Aigboje Aig-Imoukhuede, saw a unique opportunity and grasped …

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Access Bank Positions for Superior Customer Experience, Improved Efficiency

Through its aggressive expansion drive, Access Bank Plc has grown from humble beginnings to become one of the biggest banks in Africa. It has secured a broad geographic footprint across the continent and is spreading its tentacles to the rest of the world, with superior customer experience and improved efficiency as its hallmarks. By Chima Obinna The COVID-19 pandemic is …

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COVID-19: The Imperative of Strategic Communications in Overcoming the Challenges of Coronavirus Pandemic in Nigeria

By Francis Nwosu When the earliest Coronavirus (COVID-19) case was detected on November 17, 2019, in Hubei Province, Wuhan, China, little did the world know that it would be declared a global pandemic by the World Health Organisation (WHO). This was after Chinese authorities had tried to cover it up by muzzling the country’s scientific community that had warned of the …

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“There Is No Link Between 5G And COVID-19, And No Link Between Telecoms Services In General And Health Issues” – Ernest Ndukwe

Ernest Ndukwe is the Executive Chairman, MTN Nigeria. Prior to his appointment as a non-Executive Director at the leading telecommunications firm he was the CEO of the Nigerian Communications Commission (NCC), Nigeria’s Telecommunications Regulatory Agency from 2000 to 2010, and proceeded to preside over the building of an internationally respected institution. Under his tenure at the NCC, the ICT industry …

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The Science Of Live Videos And The Art of Getting It Right

– Enitan Kehinde Watching Andrea Bocelli live, on Sunday, April 12, 2020, was so surreal!But what made it even more special was watching it with my grandpa!You see, my 80-year-old grandfather is the absolute king of swank and growing up around him, I fell in love with some of what have now become my favourite things … red wine, croissants, …

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How to Manage Brands and Talents?

By Solabomi Okonkwo As a Brand communication and consumer marketing expert who has had the privilege of working with global brands and talents within our continent and beyond, one is inspired to share one’s knowledge and experience on the matter of managing brands and talents, especially during a crisis. In this article, I have used talents loosely to refer to …

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