Articles

David Idahoise, a Nigerian Experiential Marketing Revolutionary

He is a revolutionary of some sort, not necessarily because he is participating in or advocating a revolution; but because he has made and is making a major impact on experiential marketing, his sphere of professional practice and entrepreneurship, and, through it, the larger Nigerian society, in particular, and humanity, in general. He is David Idahoise; Managing Director/Chief Executive Officer …

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Q & A with Onyinye Ago, Senior Account Executive, LSF|PR

Onyinye Ago, Senior Account Executive, LSF|PR The coronavirus pandemic continues to change the way we shop, work, socialize, travel, and much more. In a fast-moving global crisis such as the current coronavirus outbreak, brands have an important role to play. Staying true to their ambition creates a perception of integrity. Reputations can be made by activating brand purpose during the …

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Brands Must Avoid Self-Promotion & Explore Ways of Using Their Existing Platforms to Communicate With Their Audiences – Chineze Amanfo

Chineze Amanfo, Lead Public Relations, 9Mobile The coronavirus pandemic continues to change the way we shop, work, socialize, travel, and much more. In a fast-moving global crisis such as the current coronavirus outbreak, brands have an important role to play. Staying true to their ambition creates a perception of integrity. Reputations can be made by activating brand purpose during the …

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Feed Their Potential With The Right Nutrition

By Emmanuela Awoh The Power of ONE. This is what comes to mind when I think of children and this majorly preoccupies my thoughts on children’s day. The intrinsic power that lies in the ability of one child to transform the world, change the lot of families forever, redirect nations aright and champion causes that improves the lot of every …

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Q & A with Richard Iweanoge General Manager, Brand & Communications, MTN

Richard Iweanoge, General Manager, Brand & Communications at MTN Nigeria, Talks on brand identity and brand evolution in setting a discint and desirable impression in consumers’ minds. Brandessence: What is brand evolution?Richard Iweanoge: Brand evolution simply is about transformation. It is the strategic decision to identify and retain desirable elements of a brand and then change other attribute in order …

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Why Nigerian Brands Should Join Fight Against Coronavirus

…Brands in Nigeria should not behave as if they are immune to the effects of the virus Nigerian organisations and celebrities, between 1950s and 1990s, deeply joined to fight racial segregation otherwise known as Apartheid in South Africa. Freedom was finally achieved in 1994 after Nelson Mandela was freed on February 11, 1990. Afterwards, business relationship deepened between both countries. …

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Global Brand Positioning Strategy for Nigeria

by Ehi Braimah What is “positioning”? According to Al Ries – one of the world’s best known marketing strategists, “Marketing was originally thought of as communications, but successful brands are those that find an open hole in the mind in a specific category and then become the first to fill the hole with their brand name”. Whereas advertising tended to …

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