Articles

FirstBank’s FirstGem: Redefining Women’s Empowerment in Nigeria

    The story of women’s contribution to Nigeria’s economy is as old as the nation itself. It is no secret that women are the largest untapped source of national wealth worldwide. All over the world, women hold their place of pride in commercial enterprise. The Nigerian businesswoman have for a long time faced significant barriers in accessing the financial …

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Brands, Advertisers on a Course to Make Education Free through ADfunding

Today, corporate organizations strive to engage consumers through advert placement across different media platforms even as attention spans are rapidly reducing. Experts have pointed out that brand sustainability is more than just advertising; it involves creating meaningful engagement through initiatives that endear consumers to the brand. As part of the sustainability agenda, most brands including foundations and individuals embark on …

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Golden Terra Oil Amplifies “Use Heart for Action” Message

In recognition of World Heart Day, Golden Terra Oil is amplifying its commitment to heart health with its ‘Heartful Choices’ campaign, an initiative that aligns with this year’s global theme, ‘Use Heart for Action.’ The campaign encourages consumers to make informed, heart-healthy choices in their daily lives, with a particular emphasis on selecting cooking oils that are good for cardiovascular …

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Golden Terra Oil Promotes Heartful Choices this World Heart Day

In commemoration of this year’s World Heart Day, Golden Terra Soya Oil has launched its ‘Heartful Choice’ campaign, reinforcing its commitment to promoting heart health and empowering Nigerians to take cardiovascular health seriously. The theme of this year’s World Heart Day, Use Heart for Action, aligns with Golden Terra Oil’s mission to educate consumers on making informed, heart-conscious choices. As …

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Personal Finance – ABC of Investing – FBNQuest Asset Management

Ability to Take Risk This is your financial capacity to take risks. It depends on factors such as your income, savings, financial obligations, and investment time horizon. For example, higher income and substantial savings can increase your ability to take risks, high debt levels or significant financial responsibilities (like supporting a family) can reduce your ability to take risks, the …

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Terra Cube Brings Smiles Nationwide

Terra Seasoning Cube’s Unwrap Your Smile campaign has been spreading joy and positivity across Nigeria. Launched as a heartwarming initiative, the campaign encourages Nigerians to embrace the power of a smile, even in the face of daily challenges. The campaign has deeply resonated with consumers. Nkechi Azuka, a participant, shared, “This campaign brings solace to me. Despite everyday challenges, it …

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Terra Cube Unveils Unwrap Your Smiles

When it comes to consumer-centred campaigns, Terra, a brand renowned for its innovative and award-winning campaigns, always stands out. The secret to its success is not just in the high-quality products but in the unwavering dedication when connecting with its consumers. With each meticulously designed campaign, Terra resonates deeply in the hearts of its audience. Terra listens, learns, and responds …

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Rural Renaissance: 5G Technology Revolutionizes Digital Communication and the Creative Industry

  By Oyeronke George In the tranquil expanse of rural landscapes, a technological revolution is quietly unfolding. The advent of 5G technology promises to transform these areas, sparking a renaissance that will redefine digital communication and invigorate the creative industry. As a professional deeply immersed in both digital innovation and the arts, I am thrilled to explore how 5G can …

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