Articles

FirstBank’s 130 Years of Landmark Achievements, Enabling Success

In a country with short-lived corporate excellence and a handful of centenary companies, hitting 130 years is undoubtedly a significant landmark for Nigeria’s premier financial institution, FirstBank. Experience, they say, comes with age. Nothing else aptly defines the consistent growth of First Bank of Nigeria Limited (FirstBank) and its consistent reinvention as the conscience of corporate Nigeria in the face of …

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Adesola Adeduntan’s Led FirstBank: 130 Years of Enabling Success

In a country with short-lived corporate excellence and a handful of centenary companies, hitting 130 years is undoubtedly a significant milestone for Nigeria’s premier financial institution, FirstBank. Experience, they say, comes with age. Nothing else aptly defines the consistent growth of First Bank of Nigeria Limited (FirstBank) and its consistent reinvention as the conscience of corporate Nigeria in the face of …

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Building Strategic Partnerships in E-commerce: Collaboration for Growth

Strategic partnerships form an integral part of businesses today — and with good reason. Their importance has become more than just a wise business move but a necessity for sustainable growth. As aptly described by the age-old adage, “Two heads are better than one,” the concept underscores the profound significance of collaboration, especially in the realm of e-commerce. At its …

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Empowering Communities, People Key to Ensuring Stability in Energy Sector – Seplat

Seplat Energy Plc, leading Nigerian independent energy company, says the execution of corporate social investment (CSI) programmes in oil and gas producing communities as well as empowerment of their people is capable of promoting stability in the energy sector and ensure security of critical national assets.   Mr. Samson Ezugworie, Chief Operating Officer, Seplat Energy, said this during the Society of …

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FirstBank at 130: Enabling the Giants in Customers, Stakeholders

“Like a fine wine, FirstBank has only improved with age, becoming more dynamic, innovative and trusted by the nation. This is a testament to the diligence and devotion of the many great leaders who have steered the bank to success. Under the leadership of the current Chief Executive Officer, Dr Adesola Adeduntan, FirstBank Group has continued to make giants of …

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How Family Feud is Uniting Families and Cultures On Nigerian Television

In the Nigerian television industry, very few game shows have captured the hearts and minds of the audiences like the globally successful Family Feud. The show in its second season has become a beloved pastime  for  families across Nigeria. The show is not only an interesting and entertaining game  show but also promotes qualities that are valuable to uniting families …

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Sahara Group Foundation’s Commitment to Fostering Sustainable Healthy Societies

Sahara Group Foundation, the Personal and Corporate Social Responsibility arm of Sahara Group, has once again demonstrated its dedication to fostering sustainable societies. In a recent initiative, the Foundation donated state-of-the-art medical equipment to the National Hospital, Garki; Federal Medical Centre, Jabi; and Maitama District Hospital, Maitama, Abuja. This significant contribution aligns with the Foundation’s strategic commitment to sustainability, aiming …

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Golden Terra Soya Oil: A Mother’s Love, Poured into Every Meal

In the heart of the bustling city of Lagos, amidst the cacophony of daily life, there exists a small kitchen where something extraordinary unfolds every day. It is not just any kitchen; it is a place where love is poured generously, where emotions blend seamlessly with ingredients, and where each dish tells a story of its own. At the center …

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Maximizing Out-of-Home Advertising ROI: The Role of OOH Monitoring and Audit

By: Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they live, work, and play. However, measuring the return on investment (ROI) of OOH campaigns has historically presented challenges due to limited data availability and the inability to track audience engagement in near real-time. In this …

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Navigating the Complexities of Media Monitoring: Strategies for Effective Brand Media Intelligence Gathering

By: Philip Odiakose In today’s media landscape, the ability to monitor and analyze media coverage is crucial for brands seeking to stay ahead of the competition and maintain their reputation. However, the sheer volume and diversity of media sources, coupled with the ever-evolving nature of communication channels, present significant challenges for effective media monitoring. As the Chief Media Analyst at P+ Measurement …

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