Entertainment

Brand CampaignEntertainment

Christmas comes early for Ondo Community, as LG Electronics Donates 21st Solar-Powered Borehole

  The intervention brings sustainable access to clean and reliable water closer to residents, reinforcing LG Electronics’ commitment to improving lives and supporting communities. What began as a commitment to bring clean water closer to underserved communities has reached a significant milestone for LG Electronics with the commissioning of its...
Brand CampaignEntertainment

A Decade of Entertainment Impact: MultiChoice Nigeria backs Calabar Entertainment Conference & Festival for 10th Year

  Hit 95.9 FM, the leading radio station in Cross River State and organisers of the Calabar Entertainment Conference & Festival (CECF), is pleased to announce the renewal of its partnership with MultiChoice Nigeria for the 10th consecutive year, marking a decade of sustained support for one of Nigeria’s leading...
Brand NewsEntertainment

Guinness Nigeria Champions Cultural Expression Through Orijin at Osun-Osogbo 2026

  Guinness Nigeria Plc reaffirmed its commitment to celebrating and preserving Nigeria's rich culture following the successful conclusion of the 2026 Osun-Osogbo Festival, where Orijin, its proudly African brand rooted in tradition and cultural expression, played a leading role in bringing the festival experience to life. Recognized by UNESCO as...
Entertainment

TRACE Live and Lord’s Dry Gin Deliver Memorable Music and Lifestyle Experience with Spyro in Lagos 

  TRACE Live, in partnership with Lord's Dry Gin, brought music, entertainment and premium consumer experiences together at Terra Kulture, Victoria Island, Lagos, recently, as Afrobeats star Spyro headlined the latest edition of the live music platform. The event attracted music enthusiasts, creatives and lifestyle consumers, reinforcing TRACE Live's reputation...
Brand CampaignEntertainment

CANAL+ AND SAMSUNG EXPAND THEIR STRATEGIC PARTNERSHIP ACROSS ENGLISH AND PORTUGUESE-SPEAKING AFRICAN MARKETS

  CANAL+ and Samsung Electronics, the world’s leading Smart TV manufacturer, are extending their strategic collaboration across English and Portuguese-speaking African markets served by MultiChoice Group. This partnership marks the first-ever pre-installation rollout of a MultiChoice Group streaming application, DStv Stream app, on Samsung Smart TVs across these markets. It...
Entertainment

Guinness Makes Historic AMVCA Debut as Diageo Unveils First-Ever Full Portfolio Sponsorship at the 12th Edition

    The 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) has officially commenced, marking a landmark cultural moment as Diageo activates its first-ever full portfolio sponsorship of Africa’s foremost celebration of film and television excellence. The milestone partnership brings together the company’s diverse brands in a unified...
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