Guinness Makes Historic AMVCA Debut as Diageo Unveils First-Ever Full Portfolio Sponsorship at the 12th Edition
The 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) has officially commenced, marking a landmark cultural moment as Diageo activates its first-ever full portfolio sponsorship of Africa’s foremost celebration of film and television excellence. The milestone partnership brings together the company’s diverse brands in a unified...












