Africa’s creative economy has a $150bn opportunity — this institution is building the infrastructure to capture it
Africa’s creative economy has become one of the continent’s most influential growth sectors, shaping global conversations across fashion, music, film, art and design. Yet despite that influence, Africa still captures only a small fraction of the economic value tied to its creativity. The numbers tell the story clearly. Africa’s fashion industry generated $4.2 billion in exports in 2022, while the continent’s broader creative economy, spanning fashion, music, crafts, film and design, accounted for just 1.5 percent of global creative...






















































