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  Fresh from delivering one of the most talked-about brand experiences at the 2026 Ojude Oba Festival, Seaman's Schnapps further strengthened its commitment to celebrating culture, heritage and community as the Official Cultural Partner of Iwe Ala (The Book of Dreams), a Nollywood film inspired by the richness of Ijebu tradition and the enduring legacy of Ojude Oba. The partnership culminated in a successful premiere recently, followed by the film's nationwide cinema release, bringing together filmmakers, cultural enthusiasts, traditional leaders,...

  TRACE Live, in partnership with Lord's Dry Gin, brought music, entertainment and premium consumer experiences together at Terra Kulture, Victoria Island, Lagos, recently, as Afrobeats star Spyro headlined the latest edition of the live music platform. The event attracted music enthusiasts, creatives and lifestyle consumers, reinforcing TRACE Live's reputation as one of Nigeria's leading platforms for intimate live performances while highlighting how brands are increasingly using experiential engagements to connect with audiences. Spyro headlined the evening with an energetic...

  CANAL+ and Samsung Electronics, the world’s leading Smart TV manufacturer, are extending their strategic collaboration across English and Portuguese-speaking African markets served by MultiChoice Group. This partnership marks the first-ever pre-installation rollout of a MultiChoice Group streaming application, DStv Stream app, on Samsung Smart TVs across these markets. It also supports the continued expansion of MultiChoice Group’s streaming and OTT ecosystem across key African markets. This new milestone builds on the strategic partnership already deployed between CANAL+ and Samsung...

In the high-stakes world of the Premier League, leading the pack is no guarantee of glory. Over the years, we have seen massive leads evaporate and "sure things" crumble under the pressure of the final run-in. From dramatic tactical collapses to being hunted down by relentless rivals, here are 10 times the Premier League title slipped away. 10. Tottenham Hotspur (2015–16) Days at the Top: 0 (but spent months in 2nd) Spurs were the only team that looked capable of...