Brand News

Brand News

LG PARTNERS WITH VIVA TO DELIVER INTEGRATED LAUNDRY SOLUTIONS ACROSS NIGERIA

L-R: Paul Mba, Head, Corporate Marketing LG Electronics Nigeria; Champion Hamzat, Product Marketing Manager, LG Electronics Nigeria; Santhosh Nair, Chief Marketing Officer, Aspira Nigeria Limited and Doris Onwuagba; Head, Digital Marketing, LG Electronics Nigeria at the partnership announcement event in Lagos today.   …advanced washing machines combined with optimized detergent promise convenience, performance, and smarter home care for Nigerian families. LG Electronics (LG) has announced a strategic partnership with Aspira Nigeria Limited, makers of VIVA Detergent, to offer a bundled...

Entertainment

Entertainment

Guinness Makes Historic AMVCA Debut as Diageo Unveils First-Ever Full Portfolio Sponsorship at the 12th Edition

    The 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) has officially commenced, marking a landmark cultural moment as Diageo activates its first-ever full portfolio sponsorship of Africa’s foremost celebration of film and television excellence. The milestone partnership brings together the company’s diverse brands in a unified commitment to celebrating creativity, storytelling, and shared cultural experiences across the continent. As part of this historic collaboration, Guinness joins the AMVCA as a sponsor for the very first time...

Brand Campaigns

Brand Campaign

More Than A Walk: Jollof+ Brings Fitness, Fun, And Community To Streets Across Nigeria

Last Saturday, it wasn’t just Lagos that came alive; cities across Nigeria felt the energy. Jollof+, the flagship brand of Baobab Microfinance Bank, hosted a nationwide fitness walk across its 38 branches, turning ordinary streets into spaces of movement, connection, and shared purpose. From Lagos to other key locations including Kaduna, Lagos, Ibadan, Kano, Uyo and other branches where the bank resides, the initiative brought together communities in a way that felt both refreshing and intentional.   In Lagos, participants...

Sports

Sports

Bottled It? 10 Iconic Premier League Title Race Bottlings Ranked

In the high-stakes world of the Premier League, leading the pack is no guarantee of glory. Over the years, we have seen massive leads evaporate and "sure things" crumble under the pressure of the final run-in. From dramatic tactical collapses to being hunted down by relentless rivals, here are 10 times the Premier League title slipped away. 10. Tottenham Hotspur (2015–16) Days at the Top: 0 (but spent months in 2nd) Spurs were the only team that looked capable of...