Brand News

Brand News

Creative Talent Needs More Than Skill to Become Commercial Success, Says Ekpedeme Ufot at Creative Money Africa’s First Webinar

  Creative talent can open doors, but on its own, it seldom leads to a lasting career. As advertising strategist and Creative Money Africa founder Ekpedeme Ufot explained, the true difference between enduring success and untapped promise lies in transforming creativity into commercial value. This message set the tone for the very first Creative Money Africa Webinar Series, held on Thursday, July 9, 2026. Creatives from Nigeria, Kenya, and across Africa gathered online for a session titled “Creative Talent vs...

Entertainment

Entertainment

TRACE Live and Lord’s Dry Gin Deliver Memorable Music and Lifestyle Experience with Spyro in Lagos 

  TRACE Live, in partnership with Lord's Dry Gin, brought music, entertainment and premium consumer experiences together at Terra Kulture, Victoria Island, Lagos, recently, as Afrobeats star Spyro headlined the latest edition of the live music platform. The event attracted music enthusiasts, creatives and lifestyle consumers, reinforcing TRACE Live's reputation as one of Nigeria's leading platforms for intimate live performances while highlighting how brands are increasingly using experiential engagements to connect with audiences. Spyro headlined the evening with an energetic...

Brand Campaigns

Brand Campaign

MTN Foundation, MUSON Strengthen Nigeria’s Creative Economy Through Music Education Programme

The MTN Foundation and Musical Society of Nigeria (MUSON) will celebrate the 2026 MUSON School of Music graduation on July 7 and July 8 at the Shell Hall, MUSON centre, as the long-running partnership continues to strengthen Nigeria’s creative economy through sustained investment in music education and talent development. The two-day programme will feature a graduation concert and a formal ceremony recognising students completing the Diploma in Music programme.   Beyond the graduation activities, the partnership reflects nearly two decades...

Sports

Sports

Bottled It? 10 Iconic Premier League Title Race Bottlings Ranked

In the high-stakes world of the Premier League, leading the pack is no guarantee of glory. Over the years, we have seen massive leads evaporate and "sure things" crumble under the pressure of the final run-in. From dramatic tactical collapses to being hunted down by relentless rivals, here are 10 times the Premier League title slipped away. 10. Tottenham Hotspur (2015–16) Days at the Top: 0 (but spent months in 2nd) Spurs were the only team that looked capable of...