Brand News

Brand News

Sports Industry Awards Nigeria to honour FirstBank for longstanding sports sponsorship legacy 

  FirstBank, West Africa’s premier financial institution and the leading financial inclusion service provider, is set to receive prestigious recognitions for its sustained contribution to Nigeria's fast evolving sports industry at the forthcoming Sports Industry Awards Nigeria. The event is scheduled to take place on Tuesday, May 19, in Lagos. Organised by leading Sports Management Agency, MatchRoom Sports & Media Limited in collaboration with SPORTBUSINESS & Brands magazine, the Sports Industry Awards Nigeria celebrates excellence and outstanding achievements across the...

Entertainment

Entertainment

Guinness Makes Historic AMVCA Debut as Diageo Unveils First-Ever Full Portfolio Sponsorship at the 12th Edition

    The 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) has officially commenced, marking a landmark cultural moment as Diageo activates its first-ever full portfolio sponsorship of Africa’s foremost celebration of film and television excellence. The milestone partnership brings together the company’s diverse brands in a unified commitment to celebrating creativity, storytelling, and shared cultural experiences across the continent. As part of this historic collaboration, Guinness joins the AMVCA as a sponsor for the very first time...

Brand Campaigns

Brand Campaign

NIVEA ₦3 Billion Promo Ends as New Millionaires Emerge; Grand Prize Winners Set for Unveiling at Finale Ceremony

NIVEA’s landmark ₦3 Billion National Consumer Promotion officially reached its final draw stage, setting the tone for a highly anticipated grand finale where the biggest winners will be unveiled. After 12 weeks of nationwide excitement, multiple draws, and consistent winner announcements, the campaign is concluding on a high note, having rewarded hundreds of thousands of Nigerians and created new millionaires across the country. Among the latest standout winners are Suliat Muyideen from Lagos and Obi-Okafor Chukwunonso from Port Harcourt, Rivers...

Sports

Sports

Bottled It? 10 Iconic Premier League Title Race Bottlings Ranked

In the high-stakes world of the Premier League, leading the pack is no guarantee of glory. Over the years, we have seen massive leads evaporate and "sure things" crumble under the pressure of the final run-in. From dramatic tactical collapses to being hunted down by relentless rivals, here are 10 times the Premier League title slipped away. 10. Tottenham Hotspur (2015–16) Days at the Top: 0 (but spent months in 2nd) Spurs were the only team that looked capable of...