Brand News

Brand News

2nd Cycling Kano: Organisers Begin Online Registration of Cyclists Ahead of December 12 Grand Finale

  Organisers of Cycling Kano, the biggest cycling event in Northern Nigeria, on Wednesday launched online registration for cyclists ahead of the second edition of the event, scheduled for Saturday, December 12, 2026. The ride will kick off from the Emir's Palace in Kano. Speaking at a stakeholders meeting in Kano on Monday, the Kano State Commissioner for Youth and Sports Development, Comrade Ibrahim Abdullahi Waiya, said he was excited about the Cycling Kano event, as it is in line...

Entertainment

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Ramat Premieres at Afriff 2026 as Director Steve Babaeko Announces University Scholarship for Child Actor Samuel Adebola

        Personal short film about the 1976 assassination of General Murtala Muhammed moves Lagos audience   LAGOS, NIGERIA — Ramat, a short film written and directed by Steve Babaeko, Group CEO and Chief Creative Officer of X3M Ideas, had its African premiere at the Africa International Film Festival (AFRIFF) on Thursday 5 November 2026. The screening, held at 4:00pm on Day 5 of the festival, drew a full room across two simultaneous screens. It ended in silence,...

Brand Campaigns

Brand CampaignBrand NewsEntertainment

Ramat Premieres at Afriff 2026 as Director Steve Babaeko Announces University Scholarship for Child Actor Samuel Adebola

        Personal short film about the 1976 assassination of General Murtala Muhammed moves Lagos audience   LAGOS, NIGERIA — Ramat, a short film written and directed by Steve Babaeko, Group CEO and Chief Creative Officer of X3M Ideas, had its African premiere at the Africa International Film Festival (AFRIFF) on Thursday 5 November 2026. The screening, held at 4:00pm on Day 5 of the festival, drew a full room across two simultaneous screens. It ended in silence,...

Sports

Sports

SANWO-OLU AIDE FLAGS OFF 5TH CYCLING LAGOS AS AGBO CLINCHES SECOND CONSECUTIVE TITLE

R-L: Mrs Kikelomo Salvador-Adebayo, Secretary, Lagos State Cycling Association; Mr. Adebanji Adeoye Atewogboye, Senior Special Assistant to the Lagos State Governor on Grassroots Sports Development; Daniel Sunday, Silver Medal Winner, Professional Category; Agbo Francis, Gold Medal Winner; Faruq Animasaun, Bronze Medal Winner and Bamidele Adeleye, Convener Cycling Lagos at the 5th Cycling Lagos event held at the National Stadium in Surulere on Saturday September 12, 2026   The Senior Special Assistant to the Lagos State Governor on Grassroots Sports Development,...