Lagos Food Bank Launches Powerful New Campaign to Tackle Hunger Across Lagos State
Lagos Food Bank, a non-governmental organisation dedicated to fighting hunger and food insecurity across Lagos State, has launched a bold new awareness and fundraising campaign calling on Lagosians to act against the growing hunger crisis in their city. Developed in collaboration with X3M Ideas, one of Africa’s leading creative agencies, the campaign breaks across digital and out-of-home platforms with two striking executions that subvert the language of popular fitness culture. Headlines that would ordinarily signal aspiration, “Killer Abs” and...
