Beyond Content: Aniekan Ufot Champions Storytelling as a Business Growth Strategy
In an era where consumer attention is measured in seconds, brands are producing more content than ever before. Yet, much of it fails to connect, influence, or drive meaningful business results. This was the central message delivered by Aniekan Ufot, Associate Director of Strategy at SO&U Group, during a strategic marketing session for marketing leaders across the UAC Group portfolio, including Gala Sausage Roll, UAC Foods, Zuri Seasoning, and Chivita | Hollandia. Widely respected for his expertise in strategic communications...
