Creative Talent Needs More Than Skill to Become Commercial Success, Says Ekpedeme Ufot at Creative Money Africa’s First Webinar
Creative talent can open doors, but on its own, it seldom leads to a lasting career. As advertising strategist and Creative Money Africa founder Ekpedeme Ufot explained, the true difference between enduring success and untapped promise lies in transforming creativity into commercial value. This message set the tone for the very first Creative Money Africa Webinar Series, held on Thursday, July 9, 2026. Creatives from Nigeria, Kenya, and across Africa gathered online for a session titled “Creative Talent vs...


















































