Advertising

The Industry Newspaper, a leading brand marketing publication in Nigeria, has launched another platform, tagged ‘Industry Men of Impact’, to celebrate the top 50 upwardly mobile and reputable male practitioners within the integrated marketing communications (IMC), entertainment, banking, telecommunications, entrepreneurship, tech, and energy sectors. The initiative has been added to...

Former Chairman of the Advertising Practitioners Council of Nigeria (APCON), now Advertising Regulatory Council of Nigeria (ARCON), Lou Akinwunmi has said that the practice of advertising has changed and has led to a fusion of the different functions of marketing communication. Lolu, who was speaking during his appearance on C-Suite...

  By Tosin Ajayi   Through a legacy of excellence and Innovation, First Bank of Nigeria Limited, the country's oldest and most distinguished financial institution, has once again solidified its reputation as a leader in the banking industry. The Bank was recently crowned the Best SME Bank in Nigeria and...

  New Crystal Communications, a trailblazer in outdoor advertising, has raised the bar with the launch of iconic 3D digital billboards in Abuja and Lagos. These state-of-the-art installations are set to transform how brands connect with audiences, delivering dynamic, immersive, and high-impact visuals that captivate and engage. In the heart...

Kamson, Umeoji, Okoye, others win Industry Amazon Award The leading brand marketing publication in West Africa, The Industry Newspaper has announced the theme and speakers for the 2024 Industry Women Conference scheduled to be held on Friday, 13th December 2024 in Lagos. The theme for 2024 women’s conference is titled...

L-R: Managing Director, RPDC Limited, Engr. Olugbenga Mayungbe; Senior Group Head, Human Interest and Admin, SO&U, Kemi Evbota; Senior Account Director, SO&U, Mide Odofin, and President, Experiential Marketers Association of Nigeria, Tolulope Medebem as SO&U receives the Award for the Iconic Creative Advertising Agency of the Year at the 2024...

As consumers make their regular trips to the market, one change has caught their eye: a new holographic seal tape on Big Bull Rice. This innovative feature has sparked a wave of positive feedback from shoppers who are increasingly concerned about product authenticity and safety. For consumers like Toyin Akinpelu,...

The 51st annual general meeting/congress of the Association of Advertising Agencies of Nigeria will focus on the importance of practitioners adopting technology. The event, with the theme 'Breaking the Mold - Creativity and National Development,' is scheduled to take place from July 18–20, 2024. It will be officially opened by...

Anietie Udoh, an Executive Director with MARKETING EDGE Publications Ltd stands as a proud delegate of the leading marketing and advertising magazine at the on-going prestigious Cannes Lions International Festival of Creativity holding in Cannes, Paris. His participation as a VVIP under- scores the height and essence of MARKETING EDGE...

PHD Nigeria has achieved remarkable success at the Pitcher Award 2024, being named Media Agency of the Year and emerging as the Most Awarded Media Agency during the Pitchers Festival of Creativity. The agency secured a total of 22 awards, including one gold, ten silver, and eleven bronze medals, as...