Articles

“Like a fine wine, FirstBank has only improved with age, becoming more dynamic, innovative and trusted by the nation. This is a testament to the diligence and devotion of the many great leaders who have steered the bank to success. Under the leadership of the current Chief Executive Officer, Dr...

In the Nigerian television industry, very few game shows have captured the hearts and minds of the audiences like the globally successful Family Feud. The show in its second season has become a beloved pastime  for  families across Nigeria. The show is not only an interesting and entertaining game  show...

Sahara Group Foundation, the Personal and Corporate Social Responsibility arm of Sahara Group, has once again demonstrated its dedication to fostering sustainable societies. In a recent initiative, the Foundation donated state-of-the-art medical equipment to the National Hospital, Garki; Federal Medical Centre, Jabi; and Maitama District Hospital, Maitama, Abuja. This significant...

In the heart of the bustling city of Lagos, amidst the cacophony of daily life, there exists a small kitchen where something extraordinary unfolds every day. It is not just any kitchen; it is a place where love is poured generously, where emotions blend seamlessly with ingredients, and where each...

By: Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they live, work, and play. However, measuring the return on investment (ROI) of OOH campaigns has historically presented challenges due to limited data availability and the...

By: Philip Odiakose In today's media landscape, the ability to monitor and analyze media coverage is crucial for brands seeking to stay ahead of the competition and maintain their reputation. However, the sheer volume and diversity of media sources, coupled with the ever-evolving nature of communication channels, present significant challenges for...

For businesses, especially start-ups, to bloom and scale, they need the expertise of a good Public Relations Advisory firm for stronger brand building and best-in-class reputation management. This submission was made by one of Africa's strategic communications thought leaders, Israel Opayemi, Managing Director/Chief Strategist of leading public relations and integrated...

FirstBank, Nigeria’s premier financial institution and financial inclusion services provider, was announced as the Best Corporate Bank at the recent prestigious Euromoney Awards for Excellence, Nigeria 2023. The Bank clinched the coveted award based on its 130-year commitment to enabling its corporate customers achieve success through relevant and tailored financial...

In the dynamic and competitive world of startups, having a great product or service is just the beginning. The real challenge lies in getting the word out and convincing people to choose your offering over the myriad of alternatives available. This is where marketing comes in—a crucial element that can...

By Olutayo Irantiola   In the last few weeks, many markets across Lagos State have been locked and opened by the Ministry of Environment and the Lagos Waste Management Authority (LAWMA). There is no gainsaying that these markets are due for closure. However, what next after the re-opening of the...