Articles

Optimum Exposures Limited, a prominent subsidiary of Troyka Holdings, has appointed Anthony Nwabuisi as its General Manager and Head of Business. Bringing over a decade and a half years of expertise and a wealth of experience in marketing, brand management, and communications to his new role, Nwabuisi’s impressive track record...

The Federal Government will benefit immensely from engaging well-trained public relations professionals to effectively manage its relationships with citizens, particularly youths and communicate policies to them to avoid misunderstandings.  Adekunle Dixon Odukoya, Senior Consultant, Strategy, with leading public relations and integrated communications consulting firm, Chain Reactions Africa (CRA), said this...

  By: Philip Odiakose The Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With the proliferation of digital media platforms, the need for monitoring and analyzing media content has become increasingly important. However, alongside this growth, concerns have arisen regarding the lack of regulation...

Philip Odiakose, Chief Insights Consultant at P+ Measurement Services   By: Philip Odiakose Public relations is an integral part of any organization’s communication strategy. It involves creating and maintaining a positive image of the brand in the minds of the target audience. PR professionals use various tactics, such as media...

  The first quarter of the year is almost over, and it feels as though the year is moving by so quickly. There always seems to be so much to be done, from work to family and personal life, which can leave you stressed out and overwhelmed. Well, it’s not...

Okechukwu Anazia, a Lagos State University student, knew right from the moment he settled down to enjoy his plate of jollof rice purchased from Mama Uche, the food vendor in the neighborhood’s favourite bukateria, that there was something significantly different about the taste and aroma. Every spoonful he took of...

Mobile phones have changed the way we live our lives. Now, not only can they help us stay connected with friends and family over social media or talk to someone on a video call without paying for data usage, but they also make everything from booking hotels and cabs to...

Change is dynamic and the only constant thing in life. There are agents of change, people who are not afraid to go out into the world and make an impact, leaving indelible marks that will never be forgotten. These change agents understand the power of relationships, and they go the...

To celebrate the 2022 annual Customer Service Week, leading ICT organization, MTN Nigeria, hosted customers at an online forum themed Empowering Customers and Community which was held on October 7, 2022. The session had over 200 people in attendance including MTN customers. Ugonwa Nwoye, Chief Customer Relations Officer, MTN Nigeria, alongside Odunayo...

Sector Needs Capital, Professionalism and Democratisation Tony Elumelu, CON, Chairman, Heirs Holdings and United Bank for Africa Plc (UBA), giving a keynote address at the recent 60th anniversary of the Nigerian Council of Registered Insurance Brokers (NCRIB) conference, underlined the importance of a vibrant, well capitalised and deep insurance sector...