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Articles

Dentsu Unveils the Media Trends Set to Shape 2024

  The new report reveals ten emerging advertising behaviors and technologies expected to transform the media industry in the coming years dentsu has released its annual media trends report, titled: The Pace of Progress: dentsu 2024 Media Trends. Created by gathering insights from its specialists within Carat, dentsu X and iProspect globally,...
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Are you an MTN Subscriber? There’s Good News for you!

On Thursday, September 7, 2023, the Nigerian Communications Commission (NCC), approved the transfer and assignment of the 10MHz (FDD) in the 2.6GHz Spectrum Band from OPENSKYS Services (OS) Limited to MTN Nigeria Communications Plc. The 10MHz spectrum being transferred falls under the Frequency Division Duplex (FDD) technology. FDD is a...
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Mastering the Art of Pitching Media Monitoring and Intelligence to Clients: A Guide for PR Agencies

In today's rapidly evolving digital landscape, effective public relations strategies are more critical than ever for maintaining a strong brand presence and reputation. One indispensable tool that PR agencies can offer to clients is media monitoring and intelligence. This sophisticated resource empowers businesses to stay ahead of their competition, adapt...
ArticlesBrand News

How Innovation and Convenience is Transforming the Nigerian Shopping Experience

…by Lere Awokoya, Chief Marketing Officer, Jumia Nigeria Technology has amplified the insatiable human desire for consumption, propelling consumers to pursue a shopping experience that combines convenience and innovation. Gone are the days of physically scouring multiple stores searching for a specific item. Consumers yearn for the seamless ability to...
ArticlesBrand News

‘How FG Can Use Strategic Communication to Bridge Communication Gaps with Youths’ – Odukoya

The Federal Government will benefit immensely from engaging well-trained public relations professionals to effectively manage its relationships with citizens, particularly youths and communicate policies to them to avoid misunderstandings.  Adekunle Dixon Odukoya, Senior Consultant, Strategy, with leading public relations and integrated communications consulting firm, Chain Reactions Africa (CRA), said this...
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A Call for the Regulation of the Nigerian Media Monitoring and Intelligence Industry

  By: Philip Odiakose The Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With the proliferation of digital media platforms, the need for monitoring and analyzing media content has become increasingly important. However, alongside this growth, concerns have arisen regarding the lack of regulation...
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