Articles

Nigeria has long faced a persistent problem in its education system – the alarming rate of exam failures among secondary school students. The situation has raised significant concerns among stakeholders, leaving them pondering why the secondary education system has consistently failed to meet society's yearnings. In recent years, the decline...

People often ask me, TOE how do I learn leadership. Should I go on a course? Buy a book?  Get a mentor? Are leaders born, or can you become a leader? Just as I say about business success, leadership has many components – luck, being in the right place at...

  The new report reveals ten emerging advertising behaviors and technologies expected to transform the media industry in the coming years dentsu has released its annual media trends report, titled: The Pace of Progress: dentsu 2024 Media Trends. Created by gathering insights from its specialists within Carat, dentsu X and iProspect globally,...

Africa Magic: Transforming Nollywood and Its Global Impact You have no idea how thrilled we are to delve into the captivating transformation Africa Magic has had on Nollywood and its global impact. In this exploration, we will uncover how Africa Magic, a prominent channel, has wielded its influence, reshaping the...

On Thursday, September 7, 2023, the Nigerian Communications Commission (NCC), approved the transfer and assignment of the 10MHz (FDD) in the 2.6GHz Spectrum Band from OPENSKYS Services (OS) Limited to MTN Nigeria Communications Plc. The 10MHz spectrum being transferred falls under the Frequency Division Duplex (FDD) technology. FDD is a...

In today's rapidly evolving digital landscape, effective public relations strategies are more critical than ever for maintaining a strong brand presence and reputation. One indispensable tool that PR agencies can offer to clients is media monitoring and intelligence. This sophisticated resource empowers businesses to stay ahead of their competition, adapt...

…by Lere Awokoya, Chief Marketing Officer, Jumia Nigeria Technology has amplified the insatiable human desire for consumption, propelling consumers to pursue a shopping experience that combines convenience and innovation. Gone are the days of physically scouring multiple stores searching for a specific item. Consumers yearn for the seamless ability to...

Optimum Exposures Limited, a prominent subsidiary of Troyka Holdings, has appointed Anthony Nwabuisi as its General Manager and Head of Business. Bringing over a decade and a half years of expertise and a wealth of experience in marketing, brand management, and communications to his new role, Nwabuisi’s impressive track record...

The Federal Government will benefit immensely from engaging well-trained public relations professionals to effectively manage its relationships with citizens, particularly youths and communicate policies to them to avoid misunderstandings.  Adekunle Dixon Odukoya, Senior Consultant, Strategy, with leading public relations and integrated communications consulting firm, Chain Reactions Africa (CRA), said this...

  By: Philip Odiakose The Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With the proliferation of digital media platforms, the need for monitoring and analyzing media content has become increasingly important. However, alongside this growth, concerns have arisen regarding the lack of regulation...