Articles

By: Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they live, work, and play. However, measuring the return on investment (ROI) of OOH campaigns has historically presented challenges due to limited data availability and the...

By: Philip Odiakose In today's media landscape, the ability to monitor and analyze media coverage is crucial for brands seeking to stay ahead of the competition and maintain their reputation. However, the sheer volume and diversity of media sources, coupled with the ever-evolving nature of communication channels, present significant challenges for...

For businesses, especially start-ups, to bloom and scale, they need the expertise of a good Public Relations Advisory firm for stronger brand building and best-in-class reputation management. This submission was made by one of Africa's strategic communications thought leaders, Israel Opayemi, Managing Director/Chief Strategist of leading public relations and integrated...

FirstBank, Nigeria’s premier financial institution and financial inclusion services provider, was announced as the Best Corporate Bank at the recent prestigious Euromoney Awards for Excellence, Nigeria 2023. The Bank clinched the coveted award based on its 130-year commitment to enabling its corporate customers achieve success through relevant and tailored financial...

In the dynamic and competitive world of startups, having a great product or service is just the beginning. The real challenge lies in getting the word out and convincing people to choose your offering over the myriad of alternatives available. This is where marketing comes in—a crucial element that can...

By Olutayo Irantiola   In the last few weeks, many markets across Lagos State have been locked and opened by the Ministry of Environment and the Lagos Waste Management Authority (LAWMA). There is no gainsaying that these markets are due for closure. However, what next after the re-opening of the...

Nigeria has long faced a persistent problem in its education system – the alarming rate of exam failures among secondary school students. The situation has raised significant concerns among stakeholders, leaving them pondering why the secondary education system has consistently failed to meet society's yearnings. In recent years, the decline...

People often ask me, TOE how do I learn leadership. Should I go on a course? Buy a book?  Get a mentor? Are leaders born, or can you become a leader? Just as I say about business success, leadership has many components – luck, being in the right place at...

  The new report reveals ten emerging advertising behaviors and technologies expected to transform the media industry in the coming years dentsu has released its annual media trends report, titled: The Pace of Progress: dentsu 2024 Media Trends. Created by gathering insights from its specialists within Carat, dentsu X and iProspect globally,...

Africa Magic: Transforming Nollywood and Its Global Impact You have no idea how thrilled we are to delve into the captivating transformation Africa Magic has had on Nollywood and its global impact. In this exploration, we will uncover how Africa Magic, a prominent channel, has wielded its influence, reshaping the...