Articles

Over the past few years, we have seen brands in a state of crisis that were previously thought to be unassailable. Paula Deen, Lumber Liquidators and Volkswagen have all stumbled miserably because of regrettable indiscretions, poor business practices or downright cheating that have landed them in hot media water. In...

  I had to stage an intervention for my client. This was a client I was deeply passionate about – sharing their story of success and brilliance in speeches and presentations across the world. The kind of client you are proud to have on your portfolio, even if the mathematics...

  In the past 72 hours, Nigerian women have learnt that behind every celebrity, there is a large amount of unpalatable secrets covered up under layers of make-up, smiles, red carpet poses and seeming charisma. This lesson has come from Nigeria's Beyonce, and ever-delectable Tiwa Savage who recently (and sadly)...

While technology continues to shrink the whole world, making it a global village, the influence of social media on people is very clear. Given the level of interaction in the social media among people, the question is no more how many people use social media but why. Apparently, most of...

Sunil Kumar, Director, Consumer Electronics, Samsung Electronics West Africa   Sunil Kumar is the Director, Consumer Electronics, Samsung Electronics West Africa, Ltd. At the just concluded Samsung Africa Forum in Monaco, Kumar highlights on the strategic importance of Nigeria’s market to the South Korean firm, amidst other industry germane issues....

    Samsung has launched into the Nigerian market the most advanced smartphones in its stable, the Galaxy S7 Edge and S7. Formally unveiled in Lagos recently, successors to Galaxy S6 Edge and S6, Samsung Galaxy S7 edge and S7 are a blend of premium components with the most advanced...

Multichoice Nigeria, Managing Director, Mr. John Ugbe MANAGING DIRECTOR, MULTICHOICE NIGERIA, JOHN UGBE shares some INTERVENTION STRATEGIES that would make entertainment industry become a key contributor to Nigeria's economic growth and development.  By Melvin Udosen and Azeez Disu The glamour, the fun and excitement that music, films and others entertainment...

  It’s hard to believe that, just five years ago, two twenty-somethings launched a simple iPhone app called Instagram. Five years and a $1bn acquisition later, Instagram is now a booming success as part of Facebook, imagining a world more connected through photos. Are digital marketers witnessing a watershed moment...

  Do you need to be on that new social media platform? Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from. Now, however, it seems there’s a new social media...

There is a reality that communication professionals seem to forget, or many didn’t even know to begin with: the whole foundation of communication (PR, advertising, others) depends on human behaviour. It depends on how human beings think; how they speak; how they act; how they react; and, as social media...