Articles

  Today, data is how we do business. In the space of just over a decade, data has gone from obscure entity, to secret weapon, to a must-have for any brand wanting to weather turbulent economic times and grow. It has revolutionised consumer insight and, as a result, we have...

  In today’s online world, it’s no longer enough for an ambitious brand to just have an attractive shopfront on the high street and a recognizable logo. While they are important, the growth of the internet means that the whole world is now your potential customer base, so it’s important...

  For many brands, ‘digital’ is still viewed as a channel in marketing. This completely misses the point that digital technology has changed the lives of customers and brought about the evolution of industries. To appreciate this, just take a look at Uber, or Airbnb. Over-used examples perhaps, but Uber...

In today’s digital-centric world, it’s crucial that brands learn how to adapt and adjust quickly while staying true to their values and DNA. With new channels for reaching and engaging consumers shifting as rapidly as customers’ expectations, brands have the ability to launch products, reach new audiences, and build awareness...

The answer is yes. Don Jazzy needs Public Relations. But does Don Jazzy need a PR agency or consultant? Watch as PR practitioners cringe at this heresy: But the answer is no. You see, every single human being or organisation on earth needs and deploys public relations – whether they...

Donald Trump’s candidacy seems to be top-of-mind for everyone these days. His outrageous proclamations have definitely hit a sweet spot with many Republican voters, while the rest of the world remains bewildered at his high poll ratings. To understand his success, and his future, it is helpful to view Trump...

Over the past few years, we have seen brands in a state of crisis that were previously thought to be unassailable. Paula Deen, Lumber Liquidators and Volkswagen have all stumbled miserably because of regrettable indiscretions, poor business practices or downright cheating that have landed them in hot media water. In...

  I had to stage an intervention for my client. This was a client I was deeply passionate about – sharing their story of success and brilliance in speeches and presentations across the world. The kind of client you are proud to have on your portfolio, even if the mathematics...

  In the past 72 hours, Nigerian women have learnt that behind every celebrity, there is a large amount of unpalatable secrets covered up under layers of make-up, smiles, red carpet poses and seeming charisma. This lesson has come from Nigeria's Beyonce, and ever-delectable Tiwa Savage who recently (and sadly)...

While technology continues to shrink the whole world, making it a global village, the influence of social media on people is very clear. Given the level of interaction in the social media among people, the question is no more how many people use social media but why. Apparently, most of...