Articles

By Andria Young   As a New Yorker and a personal brand strategist, I have to admit when I first saw Donald Trump announce his candidacy for presidency, I thought… “Here we go again with another Donald Trump PR stunt”.   However, my opinion changed when I watched the first...

  What makes a good smartphone?   Extraordinary design? Groundbreaking features? High-powered performance?   In short, a good smartphone is one that answers to the needs and demands of the user.   Created for today’s mobile lifestyle, the Galaxy S7 and Galaxy S7 edge do just that by leading the...

Through savvy positioning and the clever use of new platforms, each of these brands is further differentiating its place in the high-end category and driving interest among audiences beyond the uber-wealthy.   When talking about luxury brands, most people will start rattling off big fashion houses – Louis Vuitton, Gucci,...

  A phone that is able to portray both passion and innovation will resonate with consumers in a real way. And so after much effort and persistence, we finally have the Galaxy S7 and Galaxy S7 edge in our hands. High end technology is encapsulated inside an inviting comfortable design....

Increasing brand awareness is a slow and a demanding process, so don’t be afraid to ask for help. In fact, you shouldn’t hesitate in hiring help in a form of brand ambassadors that will help you spread the word about your business, service or a product. Suitable for events, promotions...

  You’ve heard the saying about how we get only one chance to make a good first impression. For a small business, branding is that opportunity. And more often than not, it’s a missed opportunity. In my opinion, roughly 95 percent of small businesses have a poor logo -- meaning it delivers a...

  Q: Should branding start from the product or from the values? A: Neither. Branding starts in the mind of the prospect. After all, that's the place where your brand will live or die. You need to look into the minds of your prospects and ask yourself: What do we...

  Q: What does it take to position a product as a premium brand? A: The answer might seem obvious, but it is true. The best way to position a product as a premium brand is with a high price. Price sends a psychological message related to value: things that...

  PAN Nigeria Limited is the leading manufacturer of automobiles in Nigeria, assembling Peugeot vehicles at its head office located in Kaduna. It also has liaison offices in Lagos and Abuja with a vision to expand its operations to other countries in Africa. Incorporated in 1972 as a joint venture...

It is no longer news that MTN acquired Visafone the nation’s only surviving CDMA licence operator. The news no doubt entrenches MTN as a market leader despite the impasse between it and the Nigerian Communications Commission (NCC) over the huge fine imposed by the regulator for failing to deactivate subscribers...