Articles

  I was a silent #TeamBisola supporter, not because of her activities in the house, but because I know her personally. She was the one who taught me the ropes in radio as the Head of Operations of the radio station where my show ‘The Entrepreneurs Journey’ aired. She is...

A good place to start when selecting a truck is with a realistic assessment of your actual needs. Browsing https://jiji.ng/trucks-commercial-agricultiral will help you with that assessment, as buying a truck there is smart, less expensive , and makes a ton of sense. When choosing a truck for business or personal...

In today’s marketplace, brands and products come and go at supersonic speeds. An estimated 250,000 products are launched each year. These products have an average 85 to 95 percent failure rate. It’s a sobering statistic, but hardly surprising given our penchant for new and better, and the rapid pace at...

Turns out Gen Y doesn't mind an old-fashioned phone call In recent years, marketers around the globe have dedicated a seemingly endless stream of resources toward targeting the ever-elusive millennial consumer. But are those valuable 20- and 30-somethings really all that unpredictable? Not according to Thomas Sychterz, CEO of LaunchLeap,...

Building trust doesn't happen in a vacuum. You have to remain consistent in your messaging, understand your buyer personas and deliver on your promises over time. When your prospects and customers trust you, they are more likely to buy from you. When you have their trust, you can also command a...

ID Africa Team So, on February 27, 2015, BHM Group founder, Ayeni Adekunle, wrote an article on how the launch of his new company, Info Digital Africa Ltd. (ID Africa), a digital communication and marketing agency, was such a “big deal”. For those who know the man, ATG is such...

Ads need to go on a diet. More than 40% of online ads are larger than industry standards, which slows down websites and annoys users with crawling load times, according to a report from Ad Lightning, which works with publishers to monitor ad speed. The report won't be a shock...

  With innovation as a core value for most organizations, it is important to note that a business cannot really innovate if it pays little or no attention to internal branding. Innovation can easily be defined as developing simpler ways to create value, it should also be directly expressed through...

Despite the economic headwinds that have been slowing down most financial institutions in the country, the Access Bank Plc has had a very successful outing in the outgone year. The Bank which entered the nation’s banking landscape about 26 years ago with the ambition of becoming a solid brand that...

Shola Akinlade and Ezra Olubi-paystack-co-founders Paystack, one of Nigeria’s most hotly anticipated tech start-ups, has just secured $1.3M Seed investment from both international and homegrown investors. The  investors include Tencent, Comcast Ventures and Singularity Investments, with participation from Spark, M&S Partners, Tokyo Founders Fund,  Blue Rinc Capital, Pave Investments, KIBS-CFY...