Articles

On Saturday, 8th October, at the 2016 Purpose Summit themed, Nigeria Beyond Oil (2), which held at the Oakwood Park Hotel, Lekki, Lagos, Chief Marketing Officer, Interswitch Group, Mrs Cherry Eromosele, engaged SMEs, sharing her wealth of experience in brand building and marketing. Highlighting the importance of branding in a competitive environment, She...

It doesn't look out of place today, in 2016, to see people introduce themselves as stand up comedians, musicians, or actors. Not a lot of parents would scold their kids if they suggested studying creative arts in the university. But in 1996, when Babatunde Adewale or Tee-A as he is...

Advertising income for Newspapers in Nigeria hit N143.1 billion between 2006 and December 2015, revealing a wavy pattern that reached its peak in 2014 with N25 billion; and declined to 23.7 billion at the end of 2015. According to a special edition of mediafacts in the last ten years, by...

In an era where most brands or brand managers hardly know what they stand for, it’s quite confusing how they figure out which events to sponsor or participate in. It does seem like more and more brand custodians routinely follow a laid out template without necessarily understanding the reasons for...

By: Mobolaji Caxton-Martins (Brand and Innovation Management Specialist) I have noticed with keen attention the sudden interest from a lot of organizations in Digital Marketing. It has to be said that this is indeed great news to the extent that at least these organizations can now see the need to...

Head of Marketing, Brian Munro, Abayomi Ajao, Campari ambassador, 2Baba and Campari academy trainer, at the home of Campari in Milan, Italy on Wednesday, August 3, 2016 On April 20th, at the 4th edition of the Nigerian Entertainment Conference, Campari announced Innocent Idibia, popularly known as 2Baba as the new...

MTN Pulse #MTN Pulse is Back, #ItsWhoWeAre Campaign is one of MTN's attempts to Unlock the Youth Market, but above that, it seeks to Rise the youth at Heart to Greatness. By Melvin Udosen Won't you rather join the pulse generation? Young at heart grab all opportunities at their doorsteps....

Multichoice Nigeria, Managing Director, Mr. John Ugbe   MANAGING DIRECTOR, MULTICHOICE NIGERIA, JOHN UGBE shares some INTERVENTION STRATEGIES that would make entertainment industry become a key contributor to Nigeria's economic growth and development.  By Melvin Udosen and Azeez Disu The glamour, the fun and excitement that music, films and others...

By Michael Miebach, chief product officer, Mastercard Two billion people – nearly one-third of the world’s adult population – lack a bank account.  For many readers of The UN Global Daily, this statistic is likely well known.  What perhaps isn’t as well known is that of those two billion people,...

Culture and the way in which we interact with brands is changing: over 71% of consumers now expect to view in-store inventory online. It is this online evolution and ‘always on’ culture that has been introduced to us through online channels, especially on social media, and now means we want...