Articles

  With innovation as a core value for most organizations, it is important to note that a business cannot really innovate if it pays little or no attention to internal branding. Innovation can easily be defined as developing simpler ways to create value, it should also be directly expressed through...

Despite the economic headwinds that have been slowing down most financial institutions in the country, the Access Bank Plc has had a very successful outing in the outgone year. The Bank which entered the nation’s banking landscape about 26 years ago with the ambition of becoming a solid brand that...

Shola Akinlade and Ezra Olubi-paystack-co-founders Paystack, one of Nigeria’s most hotly anticipated tech start-ups, has just secured $1.3M Seed investment from both international and homegrown investors. The  investors include Tencent, Comcast Ventures and Singularity Investments, with participation from Spark, M&S Partners, Tokyo Founders Fund,  Blue Rinc Capital, Pave Investments, KIBS-CFY...

On Saturday, 8th October, at the 2016 Purpose Summit themed, Nigeria Beyond Oil (2), which held at the Oakwood Park Hotel, Lekki, Lagos, Chief Marketing Officer, Interswitch Group, Mrs Cherry Eromosele, engaged SMEs, sharing her wealth of experience in brand building and marketing. Highlighting the importance of branding in a competitive environment, She...

It doesn't look out of place today, in 2016, to see people introduce themselves as stand up comedians, musicians, or actors. Not a lot of parents would scold their kids if they suggested studying creative arts in the university. But in 1996, when Babatunde Adewale or Tee-A as he is...

Advertising income for Newspapers in Nigeria hit N143.1 billion between 2006 and December 2015, revealing a wavy pattern that reached its peak in 2014 with N25 billion; and declined to 23.7 billion at the end of 2015. According to a special edition of mediafacts in the last ten years, by...

In an era where most brands or brand managers hardly know what they stand for, it’s quite confusing how they figure out which events to sponsor or participate in. It does seem like more and more brand custodians routinely follow a laid out template without necessarily understanding the reasons for...

By: Mobolaji Caxton-Martins (Brand and Innovation Management Specialist) I have noticed with keen attention the sudden interest from a lot of organizations in Digital Marketing. It has to be said that this is indeed great news to the extent that at least these organizations can now see the need to...

Head of Marketing, Brian Munro, Abayomi Ajao, Campari ambassador, 2Baba and Campari academy trainer, at the home of Campari in Milan, Italy on Wednesday, August 3, 2016 On April 20th, at the 4th edition of the Nigerian Entertainment Conference, Campari announced Innocent Idibia, popularly known as 2Baba as the new...

MTN Pulse #MTN Pulse is Back, #ItsWhoWeAre Campaign is one of MTN's attempts to Unlock the Youth Market, but above that, it seeks to Rise the youth at Heart to Greatness. By Melvin Udosen Won't you rather join the pulse generation? Young at heart grab all opportunities at their doorsteps....