Articles

MTN Pulse #MTN Pulse is Back, #ItsWhoWeAre Campaign is one of MTN's attempts to Unlock the Youth Market, but above that, it seeks to Rise the youth at Heart to Greatness. By Melvin Udosen Won't you rather join the pulse generation? Young at heart grab all opportunities at their doorsteps....

Multichoice Nigeria, Managing Director, Mr. John Ugbe   MANAGING DIRECTOR, MULTICHOICE NIGERIA, JOHN UGBE shares some INTERVENTION STRATEGIES that would make entertainment industry become a key contributor to Nigeria's economic growth and development.  By Melvin Udosen and Azeez Disu The glamour, the fun and excitement that music, films and others...

By Michael Miebach, chief product officer, Mastercard Two billion people – nearly one-third of the world’s adult population – lack a bank account.  For many readers of The UN Global Daily, this statistic is likely well known.  What perhaps isn’t as well known is that of those two billion people,...

Culture and the way in which we interact with brands is changing: over 71% of consumers now expect to view in-store inventory online. It is this online evolution and ‘always on’ culture that has been introduced to us through online channels, especially on social media, and now means we want...

  Today, data is how we do business. In the space of just over a decade, data has gone from obscure entity, to secret weapon, to a must-have for any brand wanting to weather turbulent economic times and grow. It has revolutionised consumer insight and, as a result, we have...

  In today’s online world, it’s no longer enough for an ambitious brand to just have an attractive shopfront on the high street and a recognizable logo. While they are important, the growth of the internet means that the whole world is now your potential customer base, so it’s important...

  For many brands, ‘digital’ is still viewed as a channel in marketing. This completely misses the point that digital technology has changed the lives of customers and brought about the evolution of industries. To appreciate this, just take a look at Uber, or Airbnb. Over-used examples perhaps, but Uber...

In today’s digital-centric world, it’s crucial that brands learn how to adapt and adjust quickly while staying true to their values and DNA. With new channels for reaching and engaging consumers shifting as rapidly as customers’ expectations, brands have the ability to launch products, reach new audiences, and build awareness...

The answer is yes. Don Jazzy needs Public Relations. But does Don Jazzy need a PR agency or consultant? Watch as PR practitioners cringe at this heresy: But the answer is no. You see, every single human being or organisation on earth needs and deploys public relations – whether they...

Donald Trump’s candidacy seems to be top-of-mind for everyone these days. His outrageous proclamations have definitely hit a sweet spot with many Republican voters, while the rest of the world remains bewildered at his high poll ratings. To understand his success, and his future, it is helpful to view Trump...