Articles

  IFE ADEDAPO writes on how entrepreneurs can sustain their businesses through branding When considering the technological innovations taking over the business environment and the corresponding emerging business models, you will realise that old marketing strategies have to be done away with. With the growing client demand for quality services,...

Millennials. As a marketer, it’s a term I see every single day. In fact, I started to get so sick of it, I made use of the Millennials-to-Snake-People Chrome plugin, which is about as hilarious as it sounds. I often hear brands state that they are trying to target Millennials,...

Keynote Paper Delivered By Adetokunbo Modupe, Chairman, TPT International by at the fourth Brand Journalists’ Association of Nigeria, (BJAN) Consumer Right Day Symposium. Modupe is an astute communication practitioner and Public Relations guru.   INTRODUCTION Let me first declare my interest. I have consulted and still consulting for some banks in the...

Last year, a bank invited me as Keynote Speaker at a get-ready-for-work conference. I accepted because speaking to young people looking for opportunities is the most fun part of my work. Still I doubted that young people (already a bit fatigued by generalized conferences) would attend. I arrived that morning...

By Andria Young   As a New Yorker and a personal brand strategist, I have to admit when I first saw Donald Trump announce his candidacy for presidency, I thought… “Here we go again with another Donald Trump PR stunt”.   However, my opinion changed when I watched the first...

  What makes a good smartphone?   Extraordinary design? Groundbreaking features? High-powered performance?   In short, a good smartphone is one that answers to the needs and demands of the user.   Created for today’s mobile lifestyle, the Galaxy S7 and Galaxy S7 edge do just that by leading the...

Through savvy positioning and the clever use of new platforms, each of these brands is further differentiating its place in the high-end category and driving interest among audiences beyond the uber-wealthy.   When talking about luxury brands, most people will start rattling off big fashion houses – Louis Vuitton, Gucci,...

  A phone that is able to portray both passion and innovation will resonate with consumers in a real way. And so after much effort and persistence, we finally have the Galaxy S7 and Galaxy S7 edge in our hands. High end technology is encapsulated inside an inviting comfortable design....

Increasing brand awareness is a slow and a demanding process, so don’t be afraid to ask for help. In fact, you shouldn’t hesitate in hiring help in a form of brand ambassadors that will help you spread the word about your business, service or a product. Suitable for events, promotions...

  You’ve heard the saying about how we get only one chance to make a good first impression. For a small business, branding is that opportunity. And more often than not, it’s a missed opportunity. In my opinion, roughly 95 percent of small businesses have a poor logo -- meaning it delivers a...