Articles

Sunil Kumar, Director, Consumer Electronics, Samsung Electronics West Africa   Sunil Kumar is the Director, Consumer Electronics, Samsung Electronics West Africa, Ltd. At the just concluded Samsung Africa Forum in Monaco, Kumar highlights on the strategic importance of Nigeria’s market to the South Korean firm, amidst other industry germane issues....

    Samsung has launched into the Nigerian market the most advanced smartphones in its stable, the Galaxy S7 Edge and S7. Formally unveiled in Lagos recently, successors to Galaxy S6 Edge and S6, Samsung Galaxy S7 edge and S7 are a blend of premium components with the most advanced...

Multichoice Nigeria, Managing Director, Mr. John Ugbe MANAGING DIRECTOR, MULTICHOICE NIGERIA, JOHN UGBE shares some INTERVENTION STRATEGIES that would make entertainment industry become a key contributor to Nigeria's economic growth and development.  By Melvin Udosen and Azeez Disu The glamour, the fun and excitement that music, films and others entertainment...

  It’s hard to believe that, just five years ago, two twenty-somethings launched a simple iPhone app called Instagram. Five years and a $1bn acquisition later, Instagram is now a booming success as part of Facebook, imagining a world more connected through photos. Are digital marketers witnessing a watershed moment...

  Do you need to be on that new social media platform? Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from. Now, however, it seems there’s a new social media...

There is a reality that communication professionals seem to forget, or many didn’t even know to begin with: the whole foundation of communication (PR, advertising, others) depends on human behaviour. It depends on how human beings think; how they speak; how they act; how they react; and, as social media...

  IFE ADEDAPO writes on how entrepreneurs can sustain their businesses through branding When considering the technological innovations taking over the business environment and the corresponding emerging business models, you will realise that old marketing strategies have to be done away with. With the growing client demand for quality services,...

Millennials. As a marketer, it’s a term I see every single day. In fact, I started to get so sick of it, I made use of the Millennials-to-Snake-People Chrome plugin, which is about as hilarious as it sounds. I often hear brands state that they are trying to target Millennials,...

Keynote Paper Delivered By Adetokunbo Modupe, Chairman, TPT International by at the fourth Brand Journalists’ Association of Nigeria, (BJAN) Consumer Right Day Symposium. Modupe is an astute communication practitioner and Public Relations guru.   INTRODUCTION Let me first declare my interest. I have consulted and still consulting for some banks in the...

Last year, a bank invited me as Keynote Speaker at a get-ready-for-work conference. I accepted because speaking to young people looking for opportunities is the most fun part of my work. Still I doubted that young people (already a bit fatigued by generalized conferences) would attend. I arrived that morning...