Articles

Nigerians love their beer, and it’s estimated that Nigerians consume close to 18 million Hectolitres of beer every year, coming second only to South Africa. With the Western beer consumption slowing down due to global downturn reverse is the case in Nigeria as it’s actually pretty common sight to see...

Be original, accessible and invite people on the journey with you – just some of the advice from brands that have achieved cult status. Cult status is not something that can be manufactured. It grows organically, often taking years to achieve. Sometimes built around an iconic product or style, cult...

Shoemakers in Ariaria Market, Aba, have expressed concern that invitation of a Chinese investor may stifle local entrepreneurs. NAN reports that the Abia Government in April 2017, announced that a Chinese Investor has agreed to set up a $1.5bn shoe industry in Aba. Some shoemakers in separate interviews with NAN...

Public Relations firm, BHM is set to release the second edition of Nigeria PR Report - a compilation of research study that reveals facts and figures about Nigeria's PR industry within the year 2016. The report, which was carried out by BHM's research and intelligence division in collaboration with Brentt Consulting,...

  I was a silent #TeamBisola supporter, not because of her activities in the house, but because I know her personally. She was the one who taught me the ropes in radio as the Head of Operations of the radio station where my show ‘The Entrepreneurs Journey’ aired. She is...

A good place to start when selecting a truck is with a realistic assessment of your actual needs. Browsing https://jiji.ng/trucks-commercial-agricultiral will help you with that assessment, as buying a truck there is smart, less expensive , and makes a ton of sense. When choosing a truck for business or personal...

In today’s marketplace, brands and products come and go at supersonic speeds. An estimated 250,000 products are launched each year. These products have an average 85 to 95 percent failure rate. It’s a sobering statistic, but hardly surprising given our penchant for new and better, and the rapid pace at...

Turns out Gen Y doesn't mind an old-fashioned phone call In recent years, marketers around the globe have dedicated a seemingly endless stream of resources toward targeting the ever-elusive millennial consumer. But are those valuable 20- and 30-somethings really all that unpredictable? Not according to Thomas Sychterz, CEO of LaunchLeap,...

Building trust doesn't happen in a vacuum. You have to remain consistent in your messaging, understand your buyer personas and deliver on your promises over time. When your prospects and customers trust you, they are more likely to buy from you. When you have their trust, you can also command a...

ID Africa Team So, on February 27, 2015, BHM Group founder, Ayeni Adekunle, wrote an article on how the launch of his new company, Info Digital Africa Ltd. (ID Africa), a digital communication and marketing agency, was such a “big deal”. For those who know the man, ATG is such...