Articles

Legend Extra Stout has been on a roll in 2017, determined more than ever to live up to its name, and taking its real deal promise to its consumers; to offer them reliability, not just in the quality and richness of taste it is known for, but also in its...

Perhaps, Peak's strongest asset is its quality and pedigree, and the brand knows. So anytime it intends to throw a technical jab on competition, it reminds them that 'I have it, and you don't'. This exactly is what Peak did at the launch of its recent campaign, "generation to generation",...

Nigeria is a country blessed with so much human and natural resources, the country has always been a shining light in almost every endeavour possible in Africa and the world at large. In Nigeria, the unfavourable socio-economic system has made it very difficult for indigenous companies, entrepreneurs and start-ups to...

As First City Monument Bank pushes its Agency Banking and Agribusiness agenda, Nosa Alekhuogie peeps into the bank’s retail template to expound some of the directions currently being implemented through its partnership with government The main task of governance all over the world is to provide social and economic infrastructure,...

Femi Osobajo Growing up, advertising had always been the love of my life - the dress sense, spring in their steps, intelligently deciphering brands, you would almost never expect the astuteness in brand communication spewing out the mouth of these sets of “misfits” or “nonconformists” as they are fondly regarded....

Tarang Gupta, Marketing Director, Friesland Campina WAMCO In times of trouble and great challenges, especially with the Nigerian economy in recession, it is more important for entrepreneurs and enterprises to stay true to their vision and purpose, keeping this as a priority, while managing short term obstacles. This, according to...

In 2016 Marketing Week explored the true meaning of ‘digital transformation’. One year on we look at how brands are tackling the challenges and what the new priorities are. Digital transformation is firmly on marketers’ agendas. Last year Marketing Week explored what digital transformation really means for businesses from a...

Hennie Heymans, Managing Director, DHL Express, Sub Saharan Africa   For Africa, particularly Nigeria to develop and take its rightful place on the world stage, concerted efforts must be made to strengthen small and medium-sized enterprises (SMEs) to boost the economy. The Managing Director, DHL Express, Sub Saharan Africa, Hennie...

Panelist, Omolara Akinfolarin (left); Board member, Folu Ayeni; Speaker, Nnamdi Ezeigbo; Chairman, LEAP Africa, Nadu Denloye; panelists, Edith Azinge; Tara Fela-Durotoye; Founder, LEAP Africa, Ndidi Nwuneli; Board member, Uche Pedro and acting Executive Director, LEAP Africa, Femi Taiwo, during the organisation’s 12th yearly CEOs forum in Lagos. LEAP Africa has...

Nigerians love their beer, and it’s estimated that Nigerians consume close to 18 million Hectolitres of beer every year, coming second only to South Africa. With the Western beer consumption slowing down due to global downturn reverse is the case in Nigeria as it’s actually pretty common sight to see...