Articles

  In 2016, there were 14 million web payments worth a total 132 billion naira ($420 million). Transactions leapt to 29 million worth 185 billion in 2017 and in the first quarter of 2018 there were nearly 10 million worth 61 billion. Online sports betting is booming in soccer-mad Nigeria...

BabsGbollys Properties a boutique real estate agency has highlighted the some issues in property management and also proffered solutions to them. The MD/CEO of BabsGbollys Properties Ltd., Mr. Babalola Odunuga has decried the low level of awareness in managing owned property which is often seen as a daunting task. He...

With the saturation of the mobile phone market in Nigeria and the advent of Financial Technology startups (FINTECH) in the financial services industry, the Nigerian polity has witnessed higher financial inclusion amongst the underbanked and unbanked. In a recent interview with BBC, the Founder/Chairman of Zenith Bank Plc, Jim Ovia...

By Damilola Owolabi One of the major challenges that marketers in Nigeria are daily confronted with is how to evolve a strategy that can effectively win the loyalty and patronage of Nigeria's consumers. Unlike, 10 or 20 years ago, brand building activities have become much complex and complicated because today's consumers are pretty...

Sometime towards the end of 2014, I came across the Instagram page of this young ice-cream shop in Lagos, there was so much excitement around the company on social media, I was intrigued. So one day later that year, in November I saw the store at the Palms mall in...

If the decision by Heineken to task Insight Publicis with creating the brand's first Nigerian campaign was meant as an experiment, then the gamble paid off big time. Insight Publicis has been able to reenact the usually high standard of Heineken's global campaigns but in a way that excites and...

When history takes a census of men and women who have made impact and affected the society, what should indeed count, apart from social, economic development and values on the national scale, is critically the stepdown on how specific individual lives and organisations have been positively touched. A public opinion...

Legend Extra Stout has been on a roll in 2017, determined more than ever to live up to its name, and taking its real deal promise to its consumers; to offer them reliability, not just in the quality and richness of taste it is known for, but also in its...

Perhaps, Peak's strongest asset is its quality and pedigree, and the brand knows. So anytime it intends to throw a technical jab on competition, it reminds them that 'I have it, and you don't'. This exactly is what Peak did at the launch of its recent campaign, "generation to generation",...

Nigeria is a country blessed with so much human and natural resources, the country has always been a shining light in almost every endeavour possible in Africa and the world at large. In Nigeria, the unfavourable socio-economic system has made it very difficult for indigenous companies, entrepreneurs and start-ups to...