Articles

  We all think we know a thing or two about looking after our personal space. We know that shelves need to be dusted (the layer of grey on the surface is evidence enough) and that floors must be vacuumed. We know to change our bed linen and towels regularly...

  Founder and Chief Executive Officer of Brands Optimal, Otis Ojeikhoa, has emphasised the need for agencies to quickly move all their operations to digital platforms and get relevant apps to drive engagement for data collection, sampling and sales. According to him, this will enable automation, so that at the...

  …eye N100m cash prize Contestansts in the ongoing online reality show, Students Against Hunger (SAH) have began taking their hunger story to Nigerians in a bid to woo votes, even as they eye the ultimate cash prize of N100 million. The over 2000 contestants who are addressed as Liberators...

By Ngozi Manukaji Child Nutrition Expert  Child malnutrition remains a public health problem in Nigeria. Child growth is the most widely used indicator of nutritional status in a community and is internationally recognized as an important public health indicator for monitoring health in populations (WHO). Childhood under-nutrition is characterized by...

As the world tentatively eases from the general lockdown, businesses and brands are slowly opening up their awnings trying to navigate through the mist that 2021 offers. 2020 came with a storm of uncertainties leaving unprepared brands and businesses little time to grapple with positioning themselves to their consumers. 2020...

My relationship with Communications has led to great moments and memories. And it all started, professionally, when I was only 23 and seeking to make meaning out of my life. Prior to this, I had always been a student of media (both figuratively and literally). I  grew up with more...

  Artificial intelligence (AI) is poised to revolutionize marketing across Africa, unlocking unprecedented opportunities for businesses to engage consumers, optimize campaigns, and drive economic growth. As a continent rich in diversity, culture, and untapped digital potential, Africa presents a unique landscape for AI-powered marketing innovation. The AI Revolution in African...

A leading Nigerian integrated marketing communications expert, Abayomi Ayoola, has promised both local and international brand owners in the country an assured delivery of exceptional brand experiences by his young but highly creative and innovative agency in the coming year and beyond. While playing host to select brand journalists in...

I recovered from Covid-19 back in April. I was fortunate: My symptoms, while nasty, were minor compared to others. I had the hacking dry cough and I was fatigued to the point where I would spend many hours on the sofa. But I never had breathing difficulties, nor required hospital treatment. Whenever the...

He is a revolutionary of some sort, not necessarily because he is participating in or advocating a revolution; but because he has made and is making a major impact on experiential marketing, his sphere of professional practice and entrepreneurship, and, through it, the larger Nigerian society, in particular, and humanity,...