Optimum Exposures Limited, a prominent subsidiary of Troyka Holdings, has appointed Anthony Nwabuisi as its General Manager and Head of Business.
Bringing over a decade and a half years of expertise and a wealth of experience in marketing, brand management, and communications to his new role, Nwabuisi’s impressive track record extends further back in his career.
As a seasoned and passionate marketing and brand communications expert who has made significant contributions to various organizations throughout his career, Nwabuisi’s most recent position was as the General Manager of Media Strategy & Planning at Algorithm Media Ltd., where he played a crucial role in driving business growth and implementing innovative strategies.
Prior to that, he had served as the Deputy VP of Marketing at Konga Group Nigeria Limited, overseeing marketing and communications, brand management, and more.
At Sundry Markets Limited, Nwabuisi held the position of Head of Marketing. In this role, he was responsible for coordinating and managing all marketing, advertising, and promotional activities. His strategic mindset and creative leadership contributed to the development and expansion of the customer base, resulting in a remarkable 25% growth.
As the Branch Manager for Marketing at Fidelity Bank Plc, he achieved remarkable results, including reducing operational costs by 25% through effective stock level management and increasing revenue by N20 million. His implementation of a new reporting system led to a 25% increase in risk asset efficiencies, further solidifying his reputation as an innovative thinker.
During his tenure as the Head of Brand Management and Communications at Fidelity Bank Plc, Nwabuisi played a pivotal role in developing a bank-wide communication cycle plan to enhance visibility and brand representation. He successfully managed the production of various advertising campaigns across multiple media channels, including TV, radio, newspapers, and online platforms.
With a remarkable educational background, Nwabuisi has equipped himself with the necessary knowledge and skills to excel in the field of marketing and communications. He holds a Master’s degree in Marketing and Communications from VIU – Universidad Internacional de Valencia and a Master’s degree from Rome Business School in Italy.
Furthermore, he completed a Mini-MBA program at Tekedia Institute in Boston, USA, and a certificate course on Entrepreneurship in Emerging Economies from Harvard University. He is a fellow of the Institute of Management Specialists (IMS) and an associate member of the Chartered Institute of Marketing (CIM). He also holds membership in the prestigious Chartered Institute of Marketing (CIM) in the UK, showcasing his commitment to professional excellence.