Articles

  It may seem we have come to expect a certain “script” from reality TV shows in recent times. It’s either the over-the-top drama queen or king, the “ships”, the come-up or grass to grace candidate, and sometimes those who truly play the game like master strategists (think BBNaija Lockdown’s...

Marketing Excellence: Olawande Meyungbo Clinches Media Manager of the Year Award Olawande Meyungbo Named Media Manager of the Year at the 2024 Edge Awards Olawande Meyungbo, a distinguished digital-first media strategist, has been honored with the Media Manager of the Year award at the 2024 Edge Awards. This recognition celebrates...

In recognition of World Heart Day, Golden Terra Oil is amplifying its commitment to heart health with its ‘Heartful Choices’ campaign, an initiative that aligns with this year’s global theme, ‘Use Heart for Action.’ The campaign encourages consumers to make informed, heart-healthy choices in their daily lives, with a particular...

In commemoration of this year's World Heart Day, Golden Terra Soya Oil has launched its 'Heartful Choice' campaign, reinforcing its commitment to promoting heart health and empowering Nigerians to take cardiovascular health seriously. The theme of this year's World Heart Day, Use Heart for Action, aligns with Golden Terra Oil's...

Ability to Take Risk This is your financial capacity to take risks. It depends on factors such as your income, savings, financial obligations, and investment time horizon. For example, higher income and substantial savings can increase your ability to take risks, high debt levels or significant financial responsibilities (like supporting...

Terra Seasoning Cube's Unwrap Your Smile campaign has been spreading joy and positivity across Nigeria. Launched as a heartwarming initiative, the campaign encourages Nigerians to embrace the power of a smile, even in the face of daily challenges. The campaign has deeply resonated with consumers. Nkechi Azuka, a participant, shared,...

When it comes to consumer-centred campaigns, Terra, a brand renowned for its innovative and award-winning campaigns, always stands out. The secret to its success is not just in the high-quality products but in the unwavering dedication when connecting with its consumers. With each meticulously designed campaign, Terra resonates deeply in...

  By Oyeronke George In the tranquil expanse of rural landscapes, a technological revolution is quietly unfolding. The advent of 5G technology promises to transform these areas, sparking a renaissance that will redefine digital communication and invigorate the creative industry. As a professional deeply immersed in both digital innovation and...

In recent times, there has been a noticeable shift in consumer preferences toward healthier cooking oil options, driven by a growing awareness of heart health and overall well-being. This trend reflects a broader societal shift towards prioritizing preventive health measures through dietary choices. Health-conscious consumers are increasingly mindful of the...

By: Philip Odiakose The media landscape in Nigeria faces a significant challenge due to the absence of a functional Audit Bureau of Circulations (ABC). This gap critically hampers the ability of PR, advertising, and media professionals to access accurate audience reach data and insights, which are essential for evaluating the impact...