Articles

Ability to Take Risk This is your financial capacity to take risks. It depends on factors such as your income, savings, financial obligations, and investment time horizon. For example, higher income and substantial savings can increase your ability to take risks, high debt levels or significant financial responsibilities (like supporting...

Terra Seasoning Cube's Unwrap Your Smile campaign has been spreading joy and positivity across Nigeria. Launched as a heartwarming initiative, the campaign encourages Nigerians to embrace the power of a smile, even in the face of daily challenges. The campaign has deeply resonated with consumers. Nkechi Azuka, a participant, shared,...

When it comes to consumer-centred campaigns, Terra, a brand renowned for its innovative and award-winning campaigns, always stands out. The secret to its success is not just in the high-quality products but in the unwavering dedication when connecting with its consumers. With each meticulously designed campaign, Terra resonates deeply in...

  By Oyeronke George In the tranquil expanse of rural landscapes, a technological revolution is quietly unfolding. The advent of 5G technology promises to transform these areas, sparking a renaissance that will redefine digital communication and invigorate the creative industry. As a professional deeply immersed in both digital innovation and...

In recent times, there has been a noticeable shift in consumer preferences toward healthier cooking oil options, driven by a growing awareness of heart health and overall well-being. This trend reflects a broader societal shift towards prioritizing preventive health measures through dietary choices. Health-conscious consumers are increasingly mindful of the...

By: Philip Odiakose The media landscape in Nigeria faces a significant challenge due to the absence of a functional Audit Bureau of Circulations (ABC). This gap critically hampers the ability of PR, advertising, and media professionals to access accurate audience reach data and insights, which are essential for evaluating the impact...

The Nigerian food market is currently facing an alarming crisis. As I delved into recent reports, I was overwhelmed by the extent of adulterated foods flooding our markets. Palm oil, a staple in many Nigerian households, has been found laced with dangerous substances like dye, lard, and other harmful additives....

Recently, I had the pleasure of reading Dr. Yemi Omodele's insightful article on corporate governance, titled "Assessing the Revolving Door: Legality and Best Practices". In this article, he expertly examines the practice of former regulators working with companies in sectors they have previously regulated. While delving into the underlying concepts...

Odunayo Sanya, the Executive Director of the MTN Foundation has called on all Nigerians to join the fight against drug abuse under the Anti-Substance Abuse Programme (ASAP). To advance the message against substance abuse in Nigeria and safeguard the well-being of the youths, the Foundation has spearheaded advocacy walks in...

By Precious Oyetayo Subuloye MCIM, rpa, MNIMN   Introduction  A brand's personality, characteristics, and values make up its identity. It's what distinguishes a company from others. For small firms, a strong brand identity may make all the difference in growth and profitability. Any small firm must have a professional brand...