Articles

If you followed, watched, or were live at the Super Bowl you will agree with me that Kendrick Lamar's presence at the Super Bowl was not just another high-profile performance; it was a masterclass in media influence, narrative control, and cultural imprinting. His ability to spark conversations, drive digital engagement, and shape...

  Cooking is more than just a routine, it's an experience, a way to create moments, share love, and bring people together. The right ingredients don’t just add flavour, they transform an ordinary meal into something memorable. But getting that perfect balance of taste isn’t always easy. Anyone who spends...

    The story of women’s contribution to Nigeria’s economy is as old as the nation itself. It is no secret that women are the largest untapped source of national wealth worldwide. All over the world, women hold their place of pride in commercial enterprise. The Nigerian businesswoman have for...

Nigeria stands out globally for its affordable mobile data costs, offering cost-effective connectivity services to data users nationwide. With an average data cost of $0.38 for a gigabyte, mobile data in Nigeria is one of the cheapest in the world and one of the lowest in Africa. This position was...

  The story of Sodiq Odetunde is one of resilience, ambition, and groundbreaking transformation. From graduating as the best student in Medical Physiology at the University of Ilorin in 2015 to becoming an award-winning marketing leader, his journey exemplifies the relentless drive of Nigerians who push beyond limits to achieve...

Today, corporate organizations strive to engage consumers through advert placement across different media platforms even as attention spans are rapidly reducing. Experts have pointed out that brand sustainability is more than just advertising; it involves creating meaningful engagement through initiatives that endear consumers to the brand. As part of the...

  It may seem we have come to expect a certain “script” from reality TV shows in recent times. It’s either the over-the-top drama queen or king, the “ships”, the come-up or grass to grace candidate, and sometimes those who truly play the game like master strategists (think BBNaija Lockdown’s...

Marketing Excellence: Olawande Meyungbo Clinches Media Manager of the Year Award Olawande Meyungbo Named Media Manager of the Year at the 2024 Edge Awards Olawande Meyungbo, a distinguished digital-first media strategist, has been honored with the Media Manager of the Year award at the 2024 Edge Awards. This recognition celebrates...

In recognition of World Heart Day, Golden Terra Oil is amplifying its commitment to heart health with its ‘Heartful Choices’ campaign, an initiative that aligns with this year’s global theme, ‘Use Heart for Action.’ The campaign encourages consumers to make informed, heart-healthy choices in their daily lives, with a particular...

In commemoration of this year's World Heart Day, Golden Terra Soya Oil has launched its 'Heartful Choice' campaign, reinforcing its commitment to promoting heart health and empowering Nigerians to take cardiovascular health seriously. The theme of this year's World Heart Day, Use Heart for Action, aligns with Golden Terra Oil's...