Articles

    Nigeria's fitness platform goalr is transforming how brands connect with audiences by replacing passive influencer posts with immersive fitness challenges that drive genuine engagement. In an era where traditional influencer marketing often delivers fleeting impressions, goalr fitness App, the first of its kind in Africa, has developed a...

  Besides the religious obligation upon Muslims to fast during Ramadan, countless health benefits come with the one-month fasting period. Studies have shown immediate health benefits and significantly improved physical and mental well-being. These gains include weight management, blood cell regeneration, improved heart functions, and vascular well-being. Ramadan fasting certainly...

Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene. Imagine this: You are a PR professional, swamped with idea conceptualization, media engagements, stakeholder engagement, press releases, client approvals, and a never-ending to-do list. Suddenly, a message pops up from...

It is stated in the Quran that Allah says, "O ye who believe, fasting is prescribed for you, even as it was prescribed for those before you, that ye may ward off evil. Fast a certain number of days, and, for him who is sick among you or on a...

  FirstBank, the premier bank in West Africa and a leading financial inclusion service provider, today marks a significant milestone with the groundbreaking ceremony for its new green-certified Iconic Head Office Building in Eko Atlantic City, Lagos.  This ambitious project 40-story building project set to be the tallest building in...

  Sleep is an important physiological phenomenon that allows our body to refresh and repair itself. However, finding the right balance between sleep and daily routine seems challenging during the Holy month of Ramadan. Many Muslim faithfuls, especially the working class and students, struggle to have enough sleep during this...

  After over a decade of maintaining stable pricing, Nigeria's telecommunications industry has implemented a 50% tariff increase, a move that has stirred mixed reactions and ignited conversations nationwide. Approved by the Nigerian Communications Commission (NCC) on January 20, 2025, this adjustment marked the first tariff change in 12 years...

If you followed, watched, or were live at the Super Bowl you will agree with me that Kendrick Lamar's presence at the Super Bowl was not just another high-profile performance; it was a masterclass in media influence, narrative control, and cultural imprinting. His ability to spark conversations, drive digital engagement, and shape...

  Cooking is more than just a routine, it's an experience, a way to create moments, share love, and bring people together. The right ingredients don’t just add flavour, they transform an ordinary meal into something memorable. But getting that perfect balance of taste isn’t always easy. Anyone who spends...

    The story of women’s contribution to Nigeria’s economy is as old as the nation itself. It is no secret that women are the largest untapped source of national wealth worldwide. All over the world, women hold their place of pride in commercial enterprise. The Nigerian businesswoman have for...