Articles

    Leveraging the TSPR Model in Strengthening Brand Sacredness: A Conceptual Framework for Community-Driven Brand Management   Dr. Ajiborode Abiodun - July 2025   Abstract Contemporary marketing environments demand sophisticated approaches to brand building that transcend traditional demographic segmentation strategies. This conceptual paper introduces the TSPR model encompassing Tribe,...

  And why integrated, trusted platforms are essential for Nigeria’s financial future.   By Olufemi Yoloye, CEO, Coronation Wealth I vividly remember my first investment experience. It was 2008, and I was concluding my SIWES program in one of the leading Oil & Gas companies. Armed with three months' salary...

In Nigeria, where rice is the heartbeat of every celebration and daily nourishment, Big Bull Rice has become more than just a staple; it's a trusted companion in life's most meaningful moments. From the lively banter of football match nights to the quiet joy of family meals, Big Bull Rice...

  In a beautiful show of community spirit and compassion, Terra Seasoning Cube has announced the selection of its highly anticipated Unwrap Smiles Squad, a group of five passionate individuals chosen to lead acts of kindness within their communities. Last year, Terra Cube captured hearts nationwide with its Unwrap Your...

    By Tosin Ajayi   Firstmonie Agent Credit Scheme is a FirstBank’s digital lending solution designed to empower a wide range of low-income individuals who face barriers in accessing traditional credit channels. This innovative program offers financial support to Firstmonie Point-Of- Sale agents by enabling them to overcome liquidity...

  AVE (Advertising Value Equivalency) has been murdered countless times, but like a stubborn witch, it keeps rising from the dead. For those of us who are staunch opponents, AVE is the "zombie metric" that refuses to go away. It is a concept that has, unfortunately, become entrenched in the...

  Cooking goes far beyond what happens on the stove. For every passionate cook, the true reward lies in the reactions, the smiles, the nods of approval, and the wide-eyed surprise when a dish exceeds expectations. It’s in those moments, when someone takes a bite and their face lights up,...

As someone who has spent over 15 years working directly with public relations measurement and intelligence and more than a decade helping brands make sense of their media performance, I can say with confidence (and a touch of media analysis fatigue) that not all PR metrics are doing what we...

Following the Central Bank of Nigeria’s directive to harmonize exchange rates and the subsequent spike in the dollar-to-naira rate—reaching over ₦1,600/$1 in official markets— Nigeria’s commercial banking, ride-hailing, and telecommunications sectors demonstrated media resilience in Q1 2025. This is the key insight from a comprehensive sentiment audit by P+ Measurement...

      In a world where climate change, ethical business practices, and transparency are no longer just buzzwords, brands are under increasing pressure to align their values with those of their customers. In fact, studies show that over 70% of consumers prefer to patronize brands or organizations that are...