Articles

  By Anietie Udoh     Nigeria stands at a defining point in the evolution of the global creative economy. The country’s communications and advertising sector, valued at roughly $725 million in 2023, continues to expand, driven by digital adoption and the rise of a young, connected population. For communications...

By Melvin Udosen Nigeria is in the midst of a fintech revolution. Companies like Flutterwave, Paystack, OPay, and Kuda process billions of naira daily, fundamentally transforming the nation's banking landscape. This digital surge has opened the door to financial services for millions previously excluded from traditional banks, with mobile money...

    Folajimi Daodu, CEO of Vault Hill and one of Africa’s most prominent voices in artificial intelligence (AI), blockchain, and immersive technology, has urged African governments, private sector leaders, and individuals to embrace AI as a catalyst for economic transformation. Daodu, who was recently appointed chief strategy officer and...

If there’s one thing we can all agree on, it’s this: life today runs on data. From morning Instagram scrolls to Zoom classes and late-night Netflix binges, we’re constantly plugged in, streaming, scrolling, and sharing. But if you’ve ever wondered, “Why does my data finish so fast?” or seen that...

    Leveraging the TSPR Model in Strengthening Brand Sacredness: A Conceptual Framework for Community-Driven Brand Management   Dr. Ajiborode Abiodun - July 2025   Abstract Contemporary marketing environments demand sophisticated approaches to brand building that transcend traditional demographic segmentation strategies. This conceptual paper introduces the TSPR model encompassing Tribe,...

  And why integrated, trusted platforms are essential for Nigeria’s financial future.   By Olufemi Yoloye, CEO, Coronation Wealth I vividly remember my first investment experience. It was 2008, and I was concluding my SIWES program in one of the leading Oil & Gas companies. Armed with three months' salary...

In Nigeria, where rice is the heartbeat of every celebration and daily nourishment, Big Bull Rice has become more than just a staple; it's a trusted companion in life's most meaningful moments. From the lively banter of football match nights to the quiet joy of family meals, Big Bull Rice...

  In a beautiful show of community spirit and compassion, Terra Seasoning Cube has announced the selection of its highly anticipated Unwrap Smiles Squad, a group of five passionate individuals chosen to lead acts of kindness within their communities. Last year, Terra Cube captured hearts nationwide with its Unwrap Your...

    By Tosin Ajayi   Firstmonie Agent Credit Scheme is a FirstBank’s digital lending solution designed to empower a wide range of low-income individuals who face barriers in accessing traditional credit channels. This innovative program offers financial support to Firstmonie Point-Of- Sale agents by enabling them to overcome liquidity...

  AVE (Advertising Value Equivalency) has been murdered countless times, but like a stubborn witch, it keeps rising from the dead. For those of us who are staunch opponents, AVE is the "zombie metric" that refuses to go away. It is a concept that has, unfortunately, become entrenched in the...