Articles

    By the Provost, 02 Academy Nigeria   I have spent years working closely with young people, brilliant, ambitious, full of promise. Yet, I continue to see a pattern that should concern every educator and industry leader: potential without preparation.   But today, that gap is no longer just...

  Fifteen years ago, Maximedia set out to do something slightly different. At a time when media agencies were largely focused on media data, the ambition was to go a step further; not to ignore data, but to look beyond it, to understand the people behind the numbers and help...

…As BOI expands national reach, launches new funding push for MSMEs and youth empowerment   The Managing Director/Chief Executive Officer of Bank of Industry, Dr. Olasupo Olusi, has described the media as Nigeria’s most important development partner, noting that effective communication remains critical to national growth and institutional impact. Speaking...

  Ten years ago, Netflix went from entertaining audiences in about 60 countries to more than 190 in a single day. We said we were “looking forward to bringing great stories from all over the world to people all over the world.”   At the time, there were plenty of...

Across Africa, cryptocurrency has evolved from a fringe experiment into a serious financial instrument. From remittances and cross-border trade to inflation hedging and digital savings, millions of Africans now interact with crypto not as speculation, but as utility. Yet while the market is maturing, many African crypto brands are still...

There is a persistent assumption in modern business that attention is progress. If people are seeing you, engaging with you, and talking about you, then you must be growing. On the surface, this feels true. In practice, it is one of the most expensive misconceptions companies carry. Visibility is not...

      Africa has officially emerged as the fastest-growing FinTech market globally, with revenues projected to expand 13-fold to approximately US$65 billion by 2030. While the continent already accounts for 74% of global mobile money transaction volume, new analysis shows that the next stage of growth will be defined...

Thirty-six years after it first took shape in Lagos as a bold creative idea, SO&U stands today as one of Nigeria’s most enduring marketing communications agencies, shaped by vision, sustained by people, and defined by a legacy of brand influence that has outlived industry cycles and economic shifts. What began...

        By Ugochukwu Ugwuanyi     Although not in the manner that parasocial interaction (PSI) typically presents, the extent to which Nigerian politicians go to court constituents while on the campaign trail reflects PSI. It is what it is when they stop by the roadside to patronise...

  P+ Measurement Services, Nigeria’s leading independent media intelligence consultancy, has released its Q1 2026 Print Media Advertising & Placement Audit, reaffirming the continued relevance, credibility, and strategic value of print media in Nigeria’s evolving information ecosystem. At a time when early digital narratives predicted the decline of print, the...