Articles

        By Ugochukwu Ugwuanyi     Although not in the manner that parasocial interaction (PSI) typically presents, the extent to which Nigerian politicians go to court constituents while on the campaign trail reflects PSI. It is what it is when they stop by the roadside to patronise...

  P+ Measurement Services, Nigeria’s leading independent media intelligence consultancy, has released its Q1 2026 Print Media Advertising & Placement Audit, reaffirming the continued relevance, credibility, and strategic value of print media in Nigeria’s evolving information ecosystem. At a time when early digital narratives predicted the decline of print, the...

  There is a quiet misconception in many growing companies that vision alone is enough to sustain momentum. Founders are often the engine because they are decisive, driven and deeply involved. But what happens when the engine steps back? That question is where real companies are separated from fragile ones....

As Nigeria’s digital economy expands, online payments are becoming more embedded in everyday life. From marketplace transactions to bill payments and financial services, more consumers are engaging with digital platforms than ever before, yet adoption does not always translate to confidence. While urban users have become increasingly comfortable with digital...

When the Ramadan moon is sighted in the night sky, it signals the beginning of a special season marked by reflection, generosity, and shared moments. Across homes and communities, kitchens come alive in the early hours of Sahoor and again at sunset as families prepare to break their fast at...

Rice is the one meal Nigerians enjoy almost every day, yet somehow, it still feels special each time it is served. It is the everyday delicacy that never loses its celebratory magic. From family lunches to festive gatherings, from quick weekday plates to grand weekend feasts, rice holds a permanent...

  Sustainability has become a critical priority for businesses and governments across the world, driving growth, innovation, and positive change. As the world grapples with climate change, social inequality, and economic uncertainty, organisations are recognising the importance of adopting sustainable practices that balance Environmental, Social, and Governance considerations. In Nigeria,...

  By Sylvester Ugwuanyi Before academics question the instituting of disparate disciplines in the same faculty or college, let’s clarify by completing the caption thus: “Decoding the Engineering Course of Action (not Study) known as Digital Marketing.” However, the pun is actually intended because similarities do exist between Engineering and Digital...

  By the time you finish reading this article, the price of Bitcoin may have changed twice. That is the nature of cryptocurrency, fast, volatile, and borderless. Yet beyond price charts and trading apps lies a less discussed but critical pillar of Nigeria’s digital finance revolution: corporate communications. In the...

Finding the best mini shuttle bus (popularly called Korope) to buy in Nigeria depends on your priority: fuel economy, durability, or passenger capacity. The market is dominated by Japanese brands, and SKC 369 Co. Ltd is the number one dealer helping Nigerians acquire these high-performance vehicles. Daihatsu Hijet in Nigeria...