Articles

  Ten years ago, Netflix went from entertaining audiences in about 60 countries to more than 190 in a single day. We said we were “looking forward to bringing great stories from all over the world to people all over the world.”   At the time, there were plenty of...

Across Africa, cryptocurrency has evolved from a fringe experiment into a serious financial instrument. From remittances and cross-border trade to inflation hedging and digital savings, millions of Africans now interact with crypto not as speculation, but as utility. Yet while the market is maturing, many African crypto brands are still...

There is a persistent assumption in modern business that attention is progress. If people are seeing you, engaging with you, and talking about you, then you must be growing. On the surface, this feels true. In practice, it is one of the most expensive misconceptions companies carry. Visibility is not...

      Africa has officially emerged as the fastest-growing FinTech market globally, with revenues projected to expand 13-fold to approximately US$65 billion by 2030. While the continent already accounts for 74% of global mobile money transaction volume, new analysis shows that the next stage of growth will be defined...

Thirty-six years after it first took shape in Lagos as a bold creative idea, SO&U stands today as one of Nigeria’s most enduring marketing communications agencies, shaped by vision, sustained by people, and defined by a legacy of brand influence that has outlived industry cycles and economic shifts. What began...

        By Ugochukwu Ugwuanyi     Although not in the manner that parasocial interaction (PSI) typically presents, the extent to which Nigerian politicians go to court constituents while on the campaign trail reflects PSI. It is what it is when they stop by the roadside to patronise...

  P+ Measurement Services, Nigeria’s leading independent media intelligence consultancy, has released its Q1 2026 Print Media Advertising & Placement Audit, reaffirming the continued relevance, credibility, and strategic value of print media in Nigeria’s evolving information ecosystem. At a time when early digital narratives predicted the decline of print, the...

  There is a quiet misconception in many growing companies that vision alone is enough to sustain momentum. Founders are often the engine because they are decisive, driven and deeply involved. But what happens when the engine steps back? That question is where real companies are separated from fragile ones....

As Nigeria’s digital economy expands, online payments are becoming more embedded in everyday life. From marketplace transactions to bill payments and financial services, more consumers are engaging with digital platforms than ever before, yet adoption does not always translate to confidence. While urban users have become increasingly comfortable with digital...

When the Ramadan moon is sighted in the night sky, it signals the beginning of a special season marked by reflection, generosity, and shared moments. Across homes and communities, kitchens come alive in the early hours of Sahoor and again at sunset as families prepare to break their fast at...