Articles

Google’s massive reorganisation to make it a subsidiary of a new company called Alphabet brings its focus on its ad business into sharp relief, as well as providing it with the means to innovate, take risks and keep investing in blue-sky technology. Why the rebrand Google started life as a search...

The current business climate globally makes it foolhardy for any company to simply be in business solely for the sake of making profit. This is more so when current levels of competition allow customers to make decisions based on how much good a corporation is doing beyond the workplace and...

As Instagram prepares to expand its ad platform to everyone, brands must ensure they don’t get caught up in the hype.   An eMarketer released earlier this week forecast that Instagram’s mobile ad revenue will hit $595m this year and will more than quadruple over the next two years to reach...

The Abuja Hall, NECA House, Lagos on Wednesday July, 2015 witnessed a fiery exposition of modern Public Relations practice as Marketing expert Femi Falodun delivered a presentation entitled “Who Is Afraid Of Social PR?” Speaking to an audience of Public Relations practitioners at the NIPR Social Digital Workshop, the ID...

There is no contest off the pitch between this year’s Champions League finalists FC Barcelona and Juventus, with the Spanish league title winners far exceeding their opponents’ branding power and commercial revenues.   This Saturday (6 June), FC Barcelona will face off against Juventus in the final of the UEFA...

Faced with the challenge of growing market share it is tempting to look for an easy answer. Unfortunately, it probably does not exist. Unless your brand has the potential to be seen as meaningfully different from its competition, our analysis suggests your chances of growing market share are low. Audi,...

The Kasapreko Company Limited, producer of the multiple awards-winning medicinal alcoholic beverage, Alomo Bitters has said its strategic efforts aimed at helping consumers to differentiate the authentic Alomo Bitters easily was the reason for the introduction of hologram on its seal cap bottles. Speaking at the unveiling of the new...

The Era of buying music and videos in stores or waiting ‘decades’ to hear your favourite songs on the radio is over in Nigeria! SOLO Music allows you to access 20 million songs, anywhere, at anytime!  And we are not talking about just the Main Stream Songs, we are talking...

Before Steve Jobs got his hands on Apple for the second time in 1997, things were far simpler. Serious business customers were different from their playful consumer counterparts. Men bought technology products; women were fashion buyers. Kids had disposable income to waste, and mature folks cautiously invested their pennies. Branding...

Based on our decades of work on the world's most valuable brands, we know that strong brands deliver superior business returns. We have also learned that the strongest brands are built from the inside out and share common attributes and behaviors such as: ·      Very high internal clarity...