Articles

"We understand the peculiarity of the African mobile market and using global best technology, we always strive to deliver mobile solutions best suited for African states, peoples and cultures. Our maxim is at the core of all our mobile innovations“.-Vane Ni, Director of Marketing TECNO Mobile. ‘Think globally, act locally‘...

One of the driving forces of consumer engagement is product innovation. Globally, emerging trends indicate that for those engaged in products development and brands positioning will have to depend largely on innovative strategies and technological tools to push their brands at the leading edge of market competition in the years...

Nigeria is Jumia’s Biggest Market - Nicholas Martin  JUMIA  Nigeria is an online shopping site for a wide range of electronics, fashion, home appliances and kid’s items. The business was founded in 2012 by a team that included Jeremy Hodara, Sacha Poignonnec, Tunde Kehinde, Raphael Afaedor, and Leonard Stiegeler, with...

Don't build a brand. Build a business I know what you’re thinking, “Aren’t those the same thing?” Or, “You need a brand to build your business.” Building a brand helps your business. But, how to do it and what it means are often confused. The result ends up being entrepreneurs chasing...

When it comes to branding, there’s no easy recipe for success. Branding is an imperfect science that boils down to constant change -- based on where you are, where you want to be and, most importantly, what the market is doing.   Just look at Nike. The athletic apparel giant...

By Richard Branson When you think about innovation, do you think about Silicon Valley and technological advances and companies with big research and development budgets? Most people do, but the truth is that even the smallest businesses, from one-chair barbershops to popcorn vendors on the street, are capable of coming...

In today’s competitive marketplace, entrepreneurs—tasked with raising capital, attracting talent and getting their businesses off the ground—are up against a staggering statistical fail rate. But by following some basic principles related to design, marketing and user experience—tenets of some of the most powerful businesses out there—you can increase your odds...

There's a lot more going on in your brain than meets the eye when you spot McDonald's golden arches or Nike's signature swoosh. In 400 milliseconds, a logo can trigger emotional responses and even behavioral change. Neuroscience tells us that logos -- and the brands behind them -- can activate...

If you are building a company that depends on making people feel sexy and sophisticated, it’s probably going to confuse your consumers if you your logo is bright green. That’s because different colors are associated with different feelings. Green conveys organic growth, the earth, nature, or feelings of caring. Meanwhile,...