Articles

As a brand owner, you’re answering more challenging questions in an increasingly complicated market and often with a tighter research budget.  Invariably single studies can no longer answer all your marketing questions; however brand performance programmes are able to address these pressures and harness new opportunities. Designed to help marketers...

To many small and medium businesses, PR is seen as more of a luxury than a necessity. “Reputation management is for the big guys” SME owners will be heard uttering such words; “when something hits the fan, that’s when I’ll call in a PR, right now I don’t need one”...

In a society were virtually every individual is busy on a daily basis, in has been generally agreed that breakfast is the most important meal to the body, helping the properly position the future of children. Meanwhile, it has been identified that every cereals make a nutritious and filling breakfast,...

Samsung unveiled a new Galaxy Note phablet and a larger version of its curved-screen S6 edge smartphone yesterday (August 13) as the brand aims to turn around sagging momentum in its handset business. However its brand also needs a boost and the manufacturer needs to better communicate what it stands...

Google’s massive reorganisation to make it a subsidiary of a new company called Alphabet brings its focus on its ad business into sharp relief, as well as providing it with the means to innovate, take risks and keep investing in blue-sky technology. Why the rebrand Google started life as a search...

The current business climate globally makes it foolhardy for any company to simply be in business solely for the sake of making profit. This is more so when current levels of competition allow customers to make decisions based on how much good a corporation is doing beyond the workplace and...

As Instagram prepares to expand its ad platform to everyone, brands must ensure they don’t get caught up in the hype.   An eMarketer released earlier this week forecast that Instagram’s mobile ad revenue will hit $595m this year and will more than quadruple over the next two years to reach...

The Abuja Hall, NECA House, Lagos on Wednesday July, 2015 witnessed a fiery exposition of modern Public Relations practice as Marketing expert Femi Falodun delivered a presentation entitled “Who Is Afraid Of Social PR?” Speaking to an audience of Public Relations practitioners at the NIPR Social Digital Workshop, the ID...

There is no contest off the pitch between this year’s Champions League finalists FC Barcelona and Juventus, with the Spanish league title winners far exceeding their opponents’ branding power and commercial revenues.   This Saturday (6 June), FC Barcelona will face off against Juventus in the final of the UEFA...

Faced with the challenge of growing market share it is tempting to look for an easy answer. Unfortunately, it probably does not exist. Unless your brand has the potential to be seen as meaningfully different from its competition, our analysis suggests your chances of growing market share are low. Audi,...