Articles

There's a lot more going on in your brain than meets the eye when you spot McDonald's golden arches or Nike's signature swoosh. In 400 milliseconds, a logo can trigger emotional responses and even behavioral change. Neuroscience tells us that logos -- and the brands behind them -- can activate...

If you are building a company that depends on making people feel sexy and sophisticated, it’s probably going to confuse your consumers if you your logo is bright green. That’s because different colors are associated with different feelings. Green conveys organic growth, the earth, nature, or feelings of caring. Meanwhile,...

We live in a return-on-investment-driven society that is obsessed with instant gratification. Whenever we implement a new product feature, make a pitch to investors, launch a marketing campaign, interview a key job candidate or make a sales call, we want to see tangible and immediate results. Our obsession with seeing measurable business results can...

Breakfast is essential and it is not advisable to skip, a nutritionist has said. Dr Folake Samuel of the Department of Human Nutrition, Univeristy of Ibadan (UI), said it is dangerous to skip breakfast or eat just anything to replace breakfast. In an inteerview with The Nation,Dr  Samuel said: “Skipping...

I recall a job interview some time ago where having successfully scaled through the processes, I had to meet with the business owner for final talks (usually money matter). In the course of the talk, somehow the conversation veered into cosmetics for men. After much jaw-jaw without agreeing on the...

18th of August, Lagos, Infinix Mobility has marked a significant turning point in the telecommunication ecosystem. In collaboration with Google, the No.1 Internet giant, Infinix Mobility released Infinix Hot 2 as the 1st official Android One product with lollipop 5.1 in Africa. In only three years, Infinix Mobility has built...

As a brand owner, you’re answering more challenging questions in an increasingly complicated market and often with a tighter research budget.  Invariably single studies can no longer answer all your marketing questions; however brand performance programmes are able to address these pressures and harness new opportunities. Designed to help marketers...

To many small and medium businesses, PR is seen as more of a luxury than a necessity. “Reputation management is for the big guys” SME owners will be heard uttering such words; “when something hits the fan, that’s when I’ll call in a PR, right now I don’t need one”...

In a society were virtually every individual is busy on a daily basis, in has been generally agreed that breakfast is the most important meal to the body, helping the properly position the future of children. Meanwhile, it has been identified that every cereals make a nutritious and filling breakfast,...

Samsung unveiled a new Galaxy Note phablet and a larger version of its curved-screen S6 edge smartphone yesterday (August 13) as the brand aims to turn around sagging momentum in its handset business. However its brand also needs a boost and the manufacturer needs to better communicate what it stands...