Articles

When it comes to branding, there’s no easy recipe for success. Branding is an imperfect science that boils down to constant change -- based on where you are, where you want to be and, most importantly, what the market is doing.   Just look at Nike. The athletic apparel giant...

By Richard Branson When you think about innovation, do you think about Silicon Valley and technological advances and companies with big research and development budgets? Most people do, but the truth is that even the smallest businesses, from one-chair barbershops to popcorn vendors on the street, are capable of coming...

In today’s competitive marketplace, entrepreneurs—tasked with raising capital, attracting talent and getting their businesses off the ground—are up against a staggering statistical fail rate. But by following some basic principles related to design, marketing and user experience—tenets of some of the most powerful businesses out there—you can increase your odds...

There's a lot more going on in your brain than meets the eye when you spot McDonald's golden arches or Nike's signature swoosh. In 400 milliseconds, a logo can trigger emotional responses and even behavioral change. Neuroscience tells us that logos -- and the brands behind them -- can activate...

If you are building a company that depends on making people feel sexy and sophisticated, it’s probably going to confuse your consumers if you your logo is bright green. That’s because different colors are associated with different feelings. Green conveys organic growth, the earth, nature, or feelings of caring. Meanwhile,...

We live in a return-on-investment-driven society that is obsessed with instant gratification. Whenever we implement a new product feature, make a pitch to investors, launch a marketing campaign, interview a key job candidate or make a sales call, we want to see tangible and immediate results. Our obsession with seeing measurable business results can...

Breakfast is essential and it is not advisable to skip, a nutritionist has said. Dr Folake Samuel of the Department of Human Nutrition, Univeristy of Ibadan (UI), said it is dangerous to skip breakfast or eat just anything to replace breakfast. In an inteerview with The Nation,Dr  Samuel said: “Skipping...

I recall a job interview some time ago where having successfully scaled through the processes, I had to meet with the business owner for final talks (usually money matter). In the course of the talk, somehow the conversation veered into cosmetics for men. After much jaw-jaw without agreeing on the...

18th of August, Lagos, Infinix Mobility has marked a significant turning point in the telecommunication ecosystem. In collaboration with Google, the No.1 Internet giant, Infinix Mobility released Infinix Hot 2 as the 1st official Android One product with lollipop 5.1 in Africa. In only three years, Infinix Mobility has built...

As a brand owner, you’re answering more challenging questions in an increasingly complicated market and often with a tighter research budget.  Invariably single studies can no longer answer all your marketing questions; however brand performance programmes are able to address these pressures and harness new opportunities. Designed to help marketers...