Articles

By Ayodeji Ayopo I have always admired Al Ries and Jack Trout who are accomplished authors and voices of authority on marketing matters. These two great icons have contributed immensely to knowledge through their laudable contributions to the field of marketing. In as much as I appreciate these two men...

A new business is nothing without publicity, so getting the brand message out there is vital. So is the way that entrepreneurs go about it. Being over cautious with PR kind of defeats the object. When promoting their company and their brand, they need to be bold, even outrageous, some...

By: ADEDEJI ADEMIGBUJI Reality shows appear to be gradually becoming a new platform that generates emotional bonding to viewers thus delivering on media investment than traditional platforms. ADEDEJI ADEMIGBUJI reports that the trend poses danger to the survival of traditional platforms. Fake and edited, reality TV shows  have been criticised...

One of the quickest ways you can rise to the top in business is to establish a distinct and attractive personal brand. Yet few people know how to do this. As a result, most entrepreneurs and executives have unclear, unnoticeable brands – and work for the rest of the careers...

By Adedeji Ademigbuji The Regional Managing Director, Impact Porter Novelli, Mr. Tim Walmsley, has urged PR professionals to adopt story-led communication when designing messages for the brands in their portfolio and depart from brand-led communication approach which often bores the target audience. During his visit to Nigeria recently, Walmsley observed...

Jan Koum picked a meaningful spot to sign the $19 billion deal to sell his company WhatsApp to Facebook earlier today. Koum, cofounder Brian Acton and venture capitalist Jim Goetz of Sequoia drove a few blocks from WhatsApp’s discreet headquarters in Mountain View to a disused white building across the ...

Acton, who said 'looking forward to life's next adventure' after rejection, and partner Jan Koum now celebrating $19bn deal It turned out to be an expensive mistake for Mark Zuckerberg. A $19bn (£14bn) one to be precise. In the summer of 2009 Facebook turned down WhatsApp co-founder Brian Acton for...

By Ayodeji Ayopo A brand should have some basic attributes that will make it stand out in the market place. The brand needs to be properly defined for the consumers to know what its stands for and what makes it different from the others. It is only a brand that...

by ADEDEJI ADEMIGBUJI   As advertising spending of companies continue to dwindle, advertisers resort to reality shows to engage consumers with their brands, writes ADEDEJI ADEMIGBUJI. Going by recent reports from both local and global ad rating agencies, Mediafacts published by MediaReach OMD Nigeria and Nielsen, a global research firm,...

by Ayodeji Ayopo Word of mouth is a potent marketing tool that can be used to engage consumers. It has been proven and tested over the years as one that can either make or mar a brand. It is true indeed that consumers value opinions expressed directly by them. This...