Articles

The inaugural edition of the Red Summit which took place in Lagos this week hosted by Red Media Africa analyzed and promoted yesterday and today’s media in Nigeria. With high profile speakers from different facets of media, it was a successful event. To close, the Red Gala was an interesting celebration...

A dipstick survey carried out by Nigeria’s number one online classifieds site, OLX has uncovered what Nigerians look out for when buying used cars. According to OLX Country Manager, Lola Masha, the research was carried out to identify what is most important to our users when buying used cars. “This...

He’s feted like royalty. He has businesses ranging from cement to sugar to energy in a dozen sub-Saharan countries. He’s a fixture at elite gatherings such as the World Economic Forum in Davos, Switzerland. No 
African has ridden the continent’s halting march out of poverty toward potential prosperity as spectacularly...

Aha moments aren't magic, they come to people who have cultivated daily habits of approaching life differently. Eureka moments are rare. The backstory behind great ideas is often more complex and winding than having an apple fall on your head. But the best part is that creative ideas aren’t reserved...

Facebook's Suggested Video comes to more phones. 55% of ad revenue in curated video feeds goes to creators In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a...

Apple and Google hold the #1 and #2 spots, tech brands comprise more than a third of the entire ranking’s value, and five brands—Lego, PayPal, MINI, Moët & Chandon and Lenovo—enter the ranking NEW YORK, NY (October 5, 2015)—Interbrand’s 16th annual Best Global Brands report, released today, identifies the 100 most valuable...

The Age of You began with an age-old truth: people want to be in control of their lives and, specifically, to personally design the life they want to live. And people are using brands to do it, because brands are the vehicles through which things happen. It’s why we hold...

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry...

Facebook was a lot easier to use and understand a few years ago. Managing its growing sea of features can be daunting, but there are ways to make the social network more to your liking. Here are 12 tips and ideas:   1. Reduce notifications You can't get rid of...

  Relationships and all manners of interactive exchanges between people form the soul of every society. The higher the rate of relationships and productive exchanges, the more prosperous a society becomes economically and culturally. When people say that ‘Africa is rising’, they don’t merely mean that GDP figures are growing or infrastructure is being built or per capita incomes are...