Articles

Amazon tops the latest BrandZ ranking of most valuable global brands, with a 52% surge in its value attributed to a diverse eco-system of products and services that have enable the e-commerce giant continuously accelerate its brand value growth. BrandZ valued Amazon at $315bn, ahead of Apple ($309bn, +3%), Google...

Elections, referendums, tariff wars, environmental catastrophe; the world is full of volatility and uncertainty. Meanwhile, the rate of change in society, consumers and technology is growing and changing apace. This is, of course, impacting brands and shaping the marketing agenda. This volatility can be seen in Kantar’s latest BrandZ ranking...

Digital channels are often looked upon as a world of metrics and short-term thinking, but there are opportunities for brands to be creative if activity is underpinned by branding basics. It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and...

An exclusive study by Marketing Week finds that while almost two-thirds of marketers are measuring the impact of creativity, they are still reliant on more “old-fashioned” research methods. Measuring creativity is a complex process because it is so subjective. While trying to work out the ROI of different media channels...

Processed with VSCO with 6 preset With an eye for fashion from an early age of ten, Adebayo Oke-Lawal, creator of Orange Culture never shied away from expressing fluidity in his fashion pieces, he has become the go to designer as regards capturing the different forms of masculinity. His consistent...

With ever-increasing customer expectations of quick service and near real-time transactional support, United Bank for Africa (UBA) committed resources to Artificial Intelligence (AI) a year ago, birthing Leo, a Banking Chatbot that helps customers carry out key banking transactions anywhere, using mobile devices and personal computers. Leo can be accessed...

With ever-increasing customer expectations of quick service and near real-time transactional support, United Bank for Africa (UBA) committed resources to Artificial Intelligence (AI) a year ago, birthing Leo, a Banking Chatbot that helps customers carry out key banking transactions anywhere, using mobile devices and personal computers.  Leo can be accessed...

Ronke Bamisedun   On Friday, November 9th, 2018, All Africa Business Leaders Awards (AABLA), in partnership with CNBC Africa announced the 2018 West Africa finalists, after a rigorous and extensive selection process. Ronke Bamisedun, founder of BWL Agency, an award-winning boutique PR company in Lagos which focuses on strategic brand...

Jude Odia, Chief Operating Officer at Starcom Media Perspectives, one of Nigeria’s leading media agencies has cautioned O2 Academy students against complacency when they finally get the chance to work in a marketing communications agency. Speaking as guest instructor at O2 Academy’s Master Class which held on September 1, 2018...

The Nigerian banking industry has indeed come a long way. Although there is still work to be done, it is safe to say that it is now at a ‘comfortable junction’. This success becomes noteworthy when one begins to imagine the challenges the industry has faced over time, from gaining...