Articles

By Solabomi Okonkwo As a Brand communication and consumer marketing expert who has had the privilege of working with global brands and talents within our continent and beyond, one is inspired to share one’s knowledge and experience on the matter of managing brands and talents, especially during a crisis. In...

I can’t remember how I got introduced to Soji Dehinde. But it was he who in turn introduced me to a couple of gentlemen who would go on to become friends, brothers, and supporters as I tried to find my feet in the late 90s and early 2000s. I’ve shared...

On December 3, 2019, the 10th edition of the BusinessDay CEO Forum Nigeria was held at the Lagos Continental Hotel, Victoria Island, with the theme ‘Nigeria at Crossroads: The Private Sector Opportunity’, and featured the who is who in the private and public sector. Speaking on “MTN’s Value Contribution to...

With schools starting next week, there is so much to do. From re-establishing routines, stocking up on school supplies, and setting aside time for studying, there’s so much more to think about as your child heads into the new school year. As students, parents, and teachers prepare for the year...

This is not the best of times to be identified as a Nigerian, especially if you are a Nigerian in diaspora. It is indeed the worst of times to be Nigerian because of the kind of daredevilry that our compatriots have demonstrated in recent times, in criminal pursuits of such...

Brands can drive growth momentum by being ‘meaningfully different’, but very few should expect to grow market share immediately, according to new research from Kantar. Brands with the ability to stand out can achieve sustainable growth, reduce their reliance on short-term tactics and command a higher price point, according to...

Amazon tops the latest BrandZ ranking of most valuable global brands, with a 52% surge in its value attributed to a diverse eco-system of products and services that have enable the e-commerce giant continuously accelerate its brand value growth. BrandZ valued Amazon at $315bn, ahead of Apple ($309bn, +3%), Google...

Elections, referendums, tariff wars, environmental catastrophe; the world is full of volatility and uncertainty. Meanwhile, the rate of change in society, consumers and technology is growing and changing apace. This is, of course, impacting brands and shaping the marketing agenda. This volatility can be seen in Kantar’s latest BrandZ ranking...

Digital channels are often looked upon as a world of metrics and short-term thinking, but there are opportunities for brands to be creative if activity is underpinned by branding basics. It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and...

An exclusive study by Marketing Week finds that while almost two-thirds of marketers are measuring the impact of creativity, they are still reliant on more “old-fashioned” research methods. Measuring creativity is a complex process because it is so subjective. While trying to work out the ROI of different media channels...