Articles

By Emmanuela Awoh The Power of ONE. This is what comes to mind when I think of children and this majorly preoccupies my thoughts on children’s day. The intrinsic power that lies in the ability of one child to transform the world, change the lot of families forever, redirect nations...

Richard Iweanoge, General Manager, Brand & Communications at MTN Nigeria, Talks on brand identity and brand evolution in setting a discint and desirable impression in consumers' minds. Brandessence: What is brand evolution?Richard Iweanoge: Brand evolution simply is about transformation. It is the strategic decision to identify and retain desirable elements...

…Brands in Nigeria should not behave as if they are immune to the effects of the virus Nigerian organisations and celebrities, between 1950s and 1990s, deeply joined to fight racial segregation otherwise known as Apartheid in South Africa. Freedom was finally achieved in 1994 after Nelson Mandela was freed on...

by Ehi Braimah What is “positioning”? According to Al Ries – one of the world’s best known marketing strategists, “Marketing was originally thought of as communications, but successful brands are those that find an open hole in the mind in a specific category and then become the first to fill...

by Austin Efienamokwu It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry. Among other things, consumers are travelling less; events...

True to type, the MD/CEO of Access Bank, Herbert Wigwe, is making ingenious moves to maintain the leadership position of the financial institution he helped build to be one of the biggest in Africa By Demola Ojo Just after the turn of the century in 2002, Hebert Wigwe and his...

Through its aggressive expansion drive, Access Bank Plc has grown from humble beginnings to become one of the biggest banks in Africa. It has secured a broad geographic footprint across the continent and is spreading its tentacles to the rest of the world, with superior customer experience and improved efficiency...

By Francis Nwosu When the earliest Coronavirus (COVID-19) case was detected on November 17, 2019, in Hubei Province, Wuhan, China, little did the world know that it would be declared a global pandemic by the World Health Organisation (WHO). This was after Chinese authorities had tried to cover it up by...

Ernest Ndukwe is the Executive Chairman, MTN Nigeria. Prior to his appointment as a non-Executive Director at the leading telecommunications firm he was the CEO of the Nigerian Communications Commission (NCC), Nigeria's Telecommunications Regulatory Agency from 2000 to 2010, and proceeded to preside over the building of an internationally respected...

- Enitan Kehinde Watching Andrea Bocelli live, on Sunday, April 12, 2020, was so surreal!But what made it even more special was watching it with my grandpa!You see, my 80-year-old grandfather is the absolute king of swank and growing up around him, I fell in love with some of what...