Articles

By Ezedi Udom With over 1 billion people and 500 million internet users in Africa, e-commerce has in the last 8 years improved the quality of lives on the continent by helping consumers to shop and pay for millions of products online at the best prices wherever they live. Thanks...

Wizkid gets on stage and belts out his signature chant - "Everybody say yeah, yeah". The fans go nuts, you and your partner bump fist and toast to an amazing night. And after 3 hours of Starboy bliss, you unplug your VR gear, roll-up your pajamas, and rest your head...

Onyinye Ago, Senior Account Executive, LSF|PR The coronavirus pandemic continues to change the way we shop, work, socialize, travel, and much more. In a fast-moving global crisis such as the current coronavirus outbreak, brands have an important role to play. Staying true to their ambition creates a perception of integrity....

Chineze Amanfo, Lead Public Relations, 9Mobile The coronavirus pandemic continues to change the way we shop, work, socialize, travel, and much more. In a fast-moving global crisis such as the current coronavirus outbreak, brands have an important role to play. Staying true to their ambition creates a perception of integrity....

By Emmanuela Awoh The Power of ONE. This is what comes to mind when I think of children and this majorly preoccupies my thoughts on children’s day. The intrinsic power that lies in the ability of one child to transform the world, change the lot of families forever, redirect nations...

Richard Iweanoge, General Manager, Brand & Communications at MTN Nigeria, Talks on brand identity and brand evolution in setting a discint and desirable impression in consumers' minds. Brandessence: What is brand evolution?Richard Iweanoge: Brand evolution simply is about transformation. It is the strategic decision to identify and retain desirable elements...

…Brands in Nigeria should not behave as if they are immune to the effects of the virus Nigerian organisations and celebrities, between 1950s and 1990s, deeply joined to fight racial segregation otherwise known as Apartheid in South Africa. Freedom was finally achieved in 1994 after Nelson Mandela was freed on...

by Ehi Braimah What is “positioning”? According to Al Ries – one of the world’s best known marketing strategists, “Marketing was originally thought of as communications, but successful brands are those that find an open hole in the mind in a specific category and then become the first to fill...

by Austin Efienamokwu It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry. Among other things, consumers are travelling less; events...

True to type, the MD/CEO of Access Bank, Herbert Wigwe, is making ingenious moves to maintain the leadership position of the financial institution he helped build to be one of the biggest in Africa By Demola Ojo Just after the turn of the century in 2002, Hebert Wigwe and his...