Articles

As the world tentatively eases from the general lockdown, businesses and brands are slowly opening up their awnings trying to navigate through the mist that 2021 offers. 2020 came with a storm of uncertainties leaving unprepared brands and businesses little time to grapple with positioning themselves to their consumers. 2020...

My relationship with Communications has led to great moments and memories. And it all started, professionally, when I was only 23 and seeking to make meaning out of my life. Prior to this, I had always been a student of media (both figuratively and literally). I  grew up with more...

  Artificial intelligence (AI) is poised to revolutionize marketing across Africa, unlocking unprecedented opportunities for businesses to engage consumers, optimize campaigns, and drive economic growth. As a continent rich in diversity, culture, and untapped digital potential, Africa presents a unique landscape for AI-powered marketing innovation. The AI Revolution in African...

A leading Nigerian integrated marketing communications expert, Abayomi Ayoola, has promised both local and international brand owners in the country an assured delivery of exceptional brand experiences by his young but highly creative and innovative agency in the coming year and beyond. While playing host to select brand journalists in...

I recovered from Covid-19 back in April. I was fortunate: My symptoms, while nasty, were minor compared to others. I had the hacking dry cough and I was fatigued to the point where I would spend many hours on the sofa. But I never had breathing difficulties, nor required hospital treatment. Whenever the...

He is a revolutionary of some sort, not necessarily because he is participating in or advocating a revolution; but because he has made and is making a major impact on experiential marketing, his sphere of professional practice and entrepreneurship, and, through it, the larger Nigerian society, in particular, and humanity,...

By Ezedi Udom With over 1 billion people and 500 million internet users in Africa, e-commerce has in the last 8 years improved the quality of lives on the continent by helping consumers to shop and pay for millions of products online at the best prices wherever they live. Thanks...

Wizkid gets on stage and belts out his signature chant - "Everybody say yeah, yeah". The fans go nuts, you and your partner bump fist and toast to an amazing night. And after 3 hours of Starboy bliss, you unplug your VR gear, roll-up your pajamas, and rest your head...

Onyinye Ago, Senior Account Executive, LSF|PR The coronavirus pandemic continues to change the way we shop, work, socialize, travel, and much more. In a fast-moving global crisis such as the current coronavirus outbreak, brands have an important role to play. Staying true to their ambition creates a perception of integrity....

Chineze Amanfo, Lead Public Relations, 9Mobile The coronavirus pandemic continues to change the way we shop, work, socialize, travel, and much more. In a fast-moving global crisis such as the current coronavirus outbreak, brands have an important role to play. Staying true to their ambition creates a perception of integrity....