Brand News

A new entrant into the market, Efritin.com, is currently redefining the Nigeria online marketplace. The virtual marketplace where used goods are traded between sellers and buyers was on Wednesday August 5, 2015 formally launched at a media event inProtea Hotel, Lagos. Explaining the choice of Nigeria, Babak Tighnavard, Chief Operating...

The average spend on YouTube from the top 100 brands, such as Apple, Coca-Cola and IBM, has increased by 60 per cent year on year, according to Google. Google looked at the top 100 brands, as defined by the Interbrand 2014 Best Global Brands ranking. It lists the top five...

A poster on London's Underground for a live zombie experience, which featured a zombie's gruesome head, has been banned by the ads watchdog. The ad for The Generation of Z Apocalypse was complained about twice to the Advertising Standards Authority, whose judgement today said the ad must not appear again....

Source: Armand de Brignac via Bloomberg Jay Z has launched a new brand of champagne from his his own company - that sells for $760 a bottle. The Armand de Brignac 'Ace of Spades' blanc des noirs - which owes its existence to a feud between the rapper and Cristal...

Yudala which Means - Best Wishes, Peace of Mind & Prosperity - is the first composite online & retail chain in Africa. Yudala Joins the List of e-commerce Platforms in Nigeria. The e-commerce giant is set to revolutionize the ecommerce industry. Yudala, Nigeria’s first truly composite retail chain, is set...

Periscope's live streaming video reaches nearly 2 million users daily. Periscope Now Has 10 Million Users Who Watch 21 Million Minutes a Day Periscope now has close to 2 million active users who check the live-streaming app everyday. Periscope today revealed that it has crossed the 10-million-user threshold in just...

Straight Outta Campaign From Brands to Celebs, Meme Takes Over the Web This week, social media timelines were filled with “Straight Outta” posts, created by the Straight Outta Somewhere generator. The campaign was launched in support of the highly anticipated movie, Straight Outta Compton, based on the story of the pioneering...

As Instagram prepares to expand its ad platform to everyone, brands must ensure they don’t get caught up in the hype.   An eMarketer released earlier this week forecast that Instagram’s mobile ad revenue will hit $595m this year and will more than quadruple over the next two years to reach...

Pledges to transform more Lives with ground-breaking initiative After recording monumental success with the maiden edition of its revolutionary CSR initiative, Airtel Touching Lives, leading telecoms operator, Airtel Nigeria, has announced the commencement of the second edition of the initiative, which has been described by many as a ground-breaking approach...

Africa's biggest corporate supporter of entertainment and integrated telecommunications service provider, Globacom, is sponsoring a Reality TV Show that will change the face of entertainment in the continent. Tagged “Dance with Peter,” the reality show is a 13-week dancing competition in partnership with the sensational African dance prodigy, Peter Okoye,...