Brand News

As a brand owner, you’re answering more challenging questions in an increasingly complicated market and often with a tighter research budget.  Invariably single studies can no longer answer all your marketing questions; however brand performance programmes are able to address these pressures and harness new opportunities. Designed to help marketers...

To many small and medium businesses, PR is seen as more of a luxury than a necessity. “Reputation management is for the big guys” SME owners will be heard uttering such words; “when something hits the fan, that’s when I’ll call in a PR, right now I don’t need one”...

Following its highly successful box office premiere, Dr. Dre and his Beats By Dre counterparts have decided to create limited edition Straight Outta Compton headphones. The black headphones feature the logo of the N.W.A. biopic and retail for $379.95 on the Beats website. "Where you come from shapes who you are today," the product...

(L-R Brand Manager Morning Fresh, Miss. Iminabo Georgewill; Area Sales Manager Morning Fresh Abuja, Mr. Kevin Emeanuwa; A Customer, Mrs. Emily Uzoka; and Another Customer, Mr. OladapoOlatunji ,during Morning Fresh Community Wash-A- Thon activation in Abuja.) PZ Cussons Nigeria Plc has commenced a Pan- Nigeria consumer engagement campaign for Morning...

Huawei Technologies, maker of top Chinese phone brand and which entered the Nigerian market three years ago is targeting to lead the Smartphone market in Nigeria as it recently added P8 among its P phone series which it said provides consumers with an inspiration for creativity. House Yang, Huawei Consumer...

The Infinix Hot 2 is not only finer; it is definitely hotter than any other phone on the block right now. Within few seconds of the launch, the sleek 5” HD screenphone sold out on Jumia.com.ng, proving to be the hottest phone you should be going for right now. On...

Following the rise of electronic commercial activities in Nigeria and its contributions to the growth of the economy, stakeholders have long been agitating for policies and regulatory frameworks that will aid continuous growth and orderly conduct of electronic transactions in a manner that will be beneficial to sellers and buyers....

In a bid to continually meet the needs of consumers in the Nigerian market, Samsung Electronics has launched its newest flagship device, the Galaxy S6 Edge Plus, which has a sleek ergonomic edge design made from metal and glass. The unveiling at a media event in the Samsung Head office...

Infinix Mobility has announced the launch of the new Infinix Hot 2 phone in collaboration with Google™ to bring high-performance, low-cost Android™ experience to Nigerians. The device, which is the first smartphone on the Android One™ program in Africa, will enable all users enjoy the latest version of Android with...

MTN Nigeria, Africa’s leading ICT Company, recently launched a partnership with Google, Infinix and Jumia to launch the new Android One software from Google. The Infinix Android One phone is the first phone with Android One software to be launched in Africa. MTN has shown that they are always at the...