Udeme Ufot Urges Political Leaders to Become ‘Chief Marketing Officers’ for Sustainable Destination Branding
Udeme Ufot, Group Managing Director of SO&U, today asserted that visionary and sustained political leadership is the single most critical factor in building a successful and resilient destination brand. Speaking at the Destination Branding Masterclass during the National Advertising Conference 2025, Ufot emphasized that destination branding transcends glamorous advertisements, demanding...









