Brand News

Turkish Airlines Lays the Foundations for a New Investment Initiative Worth TRY 100 billion

  Turkish Airlines has launched a comprehensive investment initiative that will strengthen Türkiye’s aviation infrastructure and further advance its competitive edge. As part of this strategic move, shaped in line with the national flag carrier's 2033 vision, groundbreaking ceremonies were held for eight new facilities with a total investment value...
Brand News

Power Oil has closed the year with a compelling example of insight-led brand activation.

    Through its Powering Love, Sharing Joy festive platform, the brand leveraged social media nominations to identify a community for impact. Bethesda School of the Blind emerged with the highest consumer engagement, guiding the brand’s activation choice.   The resulting experience, a Certified Christmas aligned with Power Oil’s "Certified...
Brand News

Mouka Kicks Off 2026 by Celebrating New Beginnings Across Nigeria, Partners with Lagos State Govt 

As the clock struck midnight on New Year’s Day 2026, Mouka, Nigeria’s leading manufacturer of mattresses, pillows and other bedding products, renewed its tradition of honouring families welcoming newborns into the world. This heartfelt initiative showcases Mouka's unwavering commitment to enhancing lives by providing quality sleep from the very start....
Brand News

Mouka’s Chief Commercial Officer Honoured with Creative & Branding Icon Award 2025

  Dimeji Osingunwa: Shaping Brands, Building People, Defining an Industry Mouka’s Chief Commercial Officer Honoured with Creative & Branding Icon Award 2025 Mouka, Nigeria’s leading foam and bedding manufacturer and a flagship indigenous brand within the Dolidol International Group, proudly announces that its Chief Commercial Officer, Oladimeji Adekunle Osingunwa, has...
Brand CampaignBrand News

Peak Breakfast Café Nationwide Tour Concludes Successfully, Reaching Thousands Across Nigeria

Peak Milk's celebrated Peak Breakfast Café activation has successfully concluded it nationwide tour, delivering nutritious breakfast experiences and culinary excitement to communities across Nigeria throughout October to December 2025. The 2025 Peak Breakfast Café represented Peak Milk's most expansive experiential engagement to date, reaching retailers and shoppers across multiple key...
Brand News

FirstBank Introduces Exclusive 500-Seater Bleacher at Carnival Calabar & Festival 2025

  FirstBank, West Africa’s premier financial institution and financial inclusion services provider, has officially announced its sponsorship of the Carnival Calabar & Festival 2025, unveiling a landmark addition set to redefine the carnival experience — the first-ever private premium seating area at the event.   The highlight of FirstBank’s participation...
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