Brand News

Brand News

Ecobank and VISA jointly host the TotalEnergies Confederation of African Football (CAF) Africa Cup of Nations, Côte d’Ivoire 2023 trophy in Abidjan

Ecobank (www.Ecobank.com), official sponsor of the TotalEnergies CAF Africa Cup of Nations, Côte d’Ivoire 2023, in partnership with VISA, has been privileged to host the tournament’s trophy at its Ivorian headquarters in Le Plateau, Abidjan. The “Trophy Tour”, which began in October 2023 with visits to the 24 participating countries,...
Brand News

Beyond Endorsements: Njideka Akabogu Advocates for Influencers as Strategic Consultants in Brand Collaborations

At her engaging masterclass at Entertainment Week Lagos, Njideka Akabogu, the Regional Manager for East Africa at ID Africa, shared profound insights on Influencer Marketing and Brand Communications, challenging influencers to rethink their roles and positioning in the industry. Njideka's talk centred on the concept of influencers as consultants, urging...
Brand News

The Future of Influencer Marketing: ID Africa’s Iretomiwa Delves into AI’s Emergence.

Navigating the influencer landscape, Iretomiwa Akintunde-Johnson, the Regional Manager for West Africa at ID Africa, delivered a captivating presentation on Saturday, December 16th, highlighting the importance of staying abreast of trends in the realm of influencer marketing during the Entertainment Week Lagos (EWL) masterclass. Dissecting the subject of trends, Iretomiwa...
Brand NewsUncategorized

Chain Reactions Africa Winds Down 2023 with Multiple Industry Awards

L-R: Ayomikun Bamgboye, Associate Director, Sales; Vincent Anani, Associate Consultant, Digital Strategy; Racheal Otuekong, Associate Analyst, Strategy & Business Management; Ayoola Ogunyomi, Group Strategy Director; Israel 'Jaiye Opayemi, MD/Chief Strategist, and Oluwadamilola Olujide, Associate Consultant, Strategy & Business Management, all of Chain Reactions Africa at the LaPRICA Awards 2023 held...
Brand News

Slum King Is Now Streaming On Showmax

In a highly-anticipated release, the Africa Magic Original limited series, Slum King, is now available for streaming on Showmax. The gripping drama, comprising intense episodes, allows viewers to relive the captivating narrative that originally aired on Africa Magic Showcase. Slum King follows the compelling journey of Edafe 'Majemijesu' Umukoro, a character...
AdvertisingBrand News

Allianz Media Digital Launch Becomes Trailblazer in a lending OOH with Digital Marketing Service

Allianz Media Limited, a trailblazer in Out-of-Home (OOH) Advertising is excited to announce the launch of its digital services, by further expanding its ecosystem into blending OOH Advertising with Online Marketing services. For decades, Allianz Media has been a trusted name in Out-Of-Home (OOH) advertising, delivering impactful messages that reach...
Brand News

BJAN Names FCCPC ‘Regulator of the Year’

…Describes Irukera as a Champion in Protection of Consumer Rights For its conscious effort which has reset Nigeria’s market and reduced consumer abuse significantly, the Federal Competition and Consumer Protection Commission (FCCPC) has been awarded ‘Regulator of the Year’ by the Brand Journalist Association of Nigeria (BJAN), a group of...
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