Brand News

There is no contest off the pitch between this year’s Champions League finalists FC Barcelona and Juventus, with the Spanish league title winners far exceeding their opponents’ branding power and commercial revenues.   This Saturday (6 June), FC Barcelona will face off against Juventus in the final of the UEFA...

While more than a few sponsors, particularly Visa, have left FIFA know their displeasure in being attached to an organization that has been attached to human rights issues along with massive corruption, at least one brand is pursuing cutting a sponsorship deal with the organization: Qatar Airways, which just happens...

GTEasySavers account is a GTBank savings account that can be opened via a mobile phone with an activated ETISALAT line. This savings account enables customers to save for financial and non-financials/goals whist enjoying bonus airtime as well as higher interest rate on savings at the end of a specified period....

This push in the direction of music is a clear marketing move which aims to grow market share in the youth market. BOOM J7 is the No1 Music phone in the market TECNO Mobile’s idea of a holistic mobile entertainment is captured on BOOM J7 pre-installed music app jam-packed with...

FIFA President Sepp Blatter Fifa sponsors, including Visa, Coca-Cola and McDonald's, have welcomed Sepp Blatter's decision to resign as president of football's world governing body. Mr Blatter's decision to step down comes amid a corruption scandal. However, both Visa and Coca-Cola repeated warnings that they expected a swift overhaul at...

In just two months after its release, the new version of Star Music App has beaten even the most optimistic expectations to pioneer the concept of a successful Nigerian mobile music platform. Powered by Star Lager as part of a drive to engage consumers by supporting their passions and love...

L-R: Dan Okeke, Executive Director, Abuja and East Bank receiving the award from Otunba Funso Lawal, Chairman of the Board of CAC THE United Bank for Africa (UBA) Plc has won the Corporate Affairs Commission (CAC) Corporate Citizens Award in the ‘Extensive Compliance Category. UBA received the award at the...

Faced with the challenge of growing market share it is tempting to look for an easy answer. Unfortunately, it probably does not exist. Unless your brand has the potential to be seen as meaningfully different from its competition, our analysis suggests your chances of growing market share are low. Audi,...

Etisalat Nigeria and Guaranty Trust Bank Plc., have partnered to introduce GTEasySavers, a Tier 1 savings account that is easy to open and easy to operate via any Etisalat mobile phone. “This is a new chapter in the continuing growth of the banking industry as it enables account opening via...

LONDON, ENGLAND - MAY 17: A general view during the FA Cup with Budweiser Final match between Arsenal and Hull City at Wembley Stadium on May 17, 2014 in London, England. (Photo by Tom Dulat - The FA/The FA via Getty Images) Emirates, a global connector of people and passions,...