Marketing

  Chain Reactions Africa has once again asserted its continental leadership in Public Relations practice, clinching the Gold trophy in the Travel & Leisure category for the Lagos Shopping Festival, at the 2026 African SABRE Awards. The win sets the tone for an unprecedented year, as the consultancy leads all...

By Olawale Sanusi Ahead of the 70th edition of the Cannes Lions International Festival of Creativity, the largest global advertising event, professionals in advertising have expressed confidence in the recently announced Jury President who will assess creative works across different sectors of the industry as well as set the benchmark...

By Olawale Sanusi Cannes Lions has announced the introduction of non-compulsory sustainability reporting to the entry process for all Lions awards in 2023. Using AdNet Zero’s five-point Action Plan as a guide, all entrants will be encouraged to outline their C02 emissions on the piece of work being submitted. The...

By Olawale Sanusi Impact BBDO’s Ali Rez serves as the first Jury President from the MENA regionThe Cannes Lions International Festival of Creativity has announced the names of the Jury Presidents who will lead juries to award this year’s Lions and set the global benchmark for excellence in creativity.Simon Cook,...

By Olawale Sanusi   Philip Thomas, Chief Executive, Ascential Futures/Chairman, Cannes Lions will be receiving an Honorary Fellowship Award from the Institute of Practitioners of Advertising (IPA), today, alongside other six outstanding professionals for their exceptional contributions to the global advertising industry. The event, which is expected to be held...

Cannes Lions has announced the launch of the Entertainment Lions for Gaming. The new Lion will be judged and awarded for the first time in June 2023, with Francine Li, Global Head of Marketing, Riot Games, serving as the inaugural Jury President. Speaking about the new Lion, Simon Cook, CEO, LIONS, said, “We’ve...

In tribute to the advertising icon Dan Wieden, Cannes Lions has renamed the Titanium Lions the Dan Wieden Titanium Lions. It is because of Wieden that the Titanium Lion was born, and its purpose 20 years on remains the same: to celebrate provocative, boundary-busting, envy-inspiring work. In 2003, BMW’s ‘The...

“Cannes Lions is now in its 65th year and in that time the industry, and the organisations operating within it, has changed dramatically. These new specialised Lions require a broader range of skills and experience which will ultimately help expand our perspective of creative excellence. The Lions are constantly evolving,...

YouTube have unveiled a special Cannes edition of its global leadership board, showcasing the most popular ads that ran between last year’s Cannes Lions and this year, racking up a total of 403 million views. The ranking is determined using factors like watch time, views, and a mix of paid...