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Brands Must Avoid Self-Promotion & Explore Ways of Using Their Existing Platforms to Communicate With Their Audiences – Chineze Amanfo

Chineze Amanfo, Lead Public Relations, 9Mobile The coronavirus pandemic continues to change the way we shop, work, socialize, travel, and much more. In a fast-moving global crisis such as the current coronavirus outbreak, brands have an important role to play. Staying true to their ambition creates a perception of integrity....
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Q & A with Richard Iweanoge General Manager, Brand & Communications, MTN

Richard Iweanoge, General Manager, Brand & Communications at MTN Nigeria, Talks on brand identity and brand evolution in setting a discint and desirable impression in consumers' minds. Brandessence: What is brand evolution?Richard Iweanoge: Brand evolution simply is about transformation. It is the strategic decision to identify and retain desirable elements...
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DiamondXTra Season 11 poised to Excite Customers with Bigger and Better Rewards

Diamond Bank Plc will be launching the 11th season of itsDiamondXtra rewards programme as it rounds up its season 10 in February 2019. Speaking at an interview session held at the new corporate head office, Osita Ede, Head Consumer and Liability Products, discussed various aspects relating to the success story of the DiamondXtra...
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Nigerian Fintech Startup Paystack Raises $1.3 Million

Shola Akinlade and Ezra Olubi-paystack-co-founders Paystack, one of Nigeria’s most hotly anticipated tech start-ups, has just secured $1.3M Seed investment from both international and homegrown investors. The  investors include Tencent, Comcast Ventures and Singularity Investments, with participation from Spark, M&S Partners, Tokyo Founders Fund,  Blue Rinc Capital, Pave Investments, KIBS-CFY...
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