Features

Steve Babaeko leads a team of young creative talents as CEO/Chief Creative Officer, X3M Ideas. With the incursion of foreign agencies, Babaeko who has 17 years hands-on experience and nine months in the saddle as CEO, advises that local agencies must deploy insights from local culture and nuances as comparative...

As a consumer advocate and President of the Consumer Advocacy Foundation of Nigeria (CAFON), Sola Salako, has consistently canvassed for consumer rights over the years and  she has earned a front seat row in the struggle. She spoke to Raheem Akingbolu on the recent ban on consumer promotions imposed on...

Charles Nnochiri, Category Manager, Grand Oak Limited AS brands continue to bombard consumers with sales promos of all shades by the day, CHARLES NNOCHIRI, Category Manager with wines and spirits marketing outfit, Grand Oak Limited, shares his thoughts on the subject and highlights who gains in this interview with BRANDXCHANGE...

When you take a look at the carbonated soft drink market in Nigeria, what picture do you see? It is an interesting segment of the fast moving consumer goods, FMCG market. Carbonated soft drink is all about refreshment and that is the market the Coca Cola has played very well...