Features

        He does not chase the spotlight; instead, he builds the platforms that power it. From Lagos to Copenhagen, Anietie Udoh has steadily emerged as one of the most influential voices redefining marketing communications across Africa.   His recognition as one of TheIndustry’s 50 Men of Impact...

  By Anietie Udoh     Nigeria stands at a defining point in the evolution of the global creative economy. The country’s communications and advertising sector, valued at roughly $725 million in 2023, continues to expand, driven by digital adoption and the rise of a young, connected population. For communications...

World leaders from 198 countries converged in New York last week for the 78th United Nations General Assembly(UNGA) where the implementation of the 17 Sustainable Development Goals(SDG) took the centre stage. The world has 7 years left out of the 15 years timeline to achieve these universally agreed objectives, which...

With nearly 10 years of remarkable operations in an industry that is characterised by many challenges chief among which is stiff competition, X3M Ideas has been able to rise through the storm to become one of the leading advertising agencies in Africa. And what is more impressive? The agency has...

He is a revolutionary of some sort, not necessarily because he is participating in or advocating a revolution; but because he has made and is making a major impact on experiential marketing, his sphere of professional practice and entrepreneurship, and, through it, the larger Nigerian society, in particular, and humanity,...

Onyinye Ago, Senior Account Executive, LSF|PR The coronavirus pandemic continues to change the way we shop, work, socialize, travel, and much more. In a fast-moving global crisis such as the current coronavirus outbreak, brands have an important role to play. Staying true to their ambition creates a perception of integrity....

Chineze Amanfo, Lead Public Relations, 9Mobile The coronavirus pandemic continues to change the way we shop, work, socialize, travel, and much more. In a fast-moving global crisis such as the current coronavirus outbreak, brands have an important role to play. Staying true to their ambition creates a perception of integrity....

Richard Iweanoge, General Manager, Brand & Communications at MTN Nigeria, Talks on brand identity and brand evolution in setting a discint and desirable impression in consumers' minds. Brandessence: What is brand evolution?Richard Iweanoge: Brand evolution simply is about transformation. It is the strategic decision to identify and retain desirable elements...

The Commercial Director of Gemona West Interior Designs, Naomi Smith has said that the firm is determined to revolutionize the interior designs industry in Nigeria by delivering groundbreaking designs that compares with best practice around the world. Mrs. N Smith made the comment at the recently concluded Made by Design...

Processed with VSCO with 6 preset With an eye for fashion from an early age of ten, Adebayo Oke-Lawal, creator of Orange Culture never shied away from expressing fluidity in his fashion pieces, he has become the go to designer as regards capturing the different forms of masculinity. His consistent...