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Corporate Comms in the Age of Crypto: Why Nigeria’s Digital Finance Future Depends on Trust – By John Kokome

  By the time you finish reading this article, the price of Bitcoin may have changed twice. That is the nature of cryptocurrency, fast, volatile, and borderless. Yet beyond price charts and trading apps lies a less discussed but critical pillar of Nigeria’s digital finance revolution: corporate communications. In the...
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LAIF Strengthens 2025 Jury with Anietie Udoh’s Appointment for OOH Category

It has been a rolling season of recognition and responsibility for Anietie Udoh with his new appointment as the Out of Home juror for the 2025 Lagos Advertising and Ideas Festival Awards. Anietie Udoh’s year has unfolded like an unbroken chain of visibility, responsibility and rising influence across global and...
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X3M Ideas: Surviving 10 Years Means There is Something We are Doing Differently and it’s Working – Steve Babaeko, CEO/Chief Creative Officer

With nearly 10 years of remarkable operations in an industry that is characterised by many challenges chief among which is stiff competition, X3M Ideas has been able to rise through the storm to become one of the leading advertising agencies in Africa. And what is more impressive? The agency has...
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