Articles

      In a world where climate change, ethical business practices, and transparency are no longer just buzzwords, brands are under increasing pressure to align their values with those of their customers. In fact, studies show that over 70% of consumers prefer to patronize brands or organizations that are...

Let us be honest — if I had a naira for every time a CEO said or thinks PR is a “cost center,” I would probably have built a second agency by now. And I get it — PR feels intangible to some folks in the C-suite. It is not always as direct as...

By Melvin Udosen   In a challenging economic landscape, MultiChoice Nigeria, the operator of DStv and GOtv, has recently made a controversial decision to adjust subscription prices for its services. This move has ignited discussions among subscribers and industry observers, highlighting the broader implications of rising operational costs in an...

For 15-year-old painter, Kanyeyachukwu 'Kanye' Tagbo-Okeke, a blank canvas was not unused space. It was a world of possibility. Diagnosed with autism, Kanye had found his voice in art, and his talent made history. On April 2, 2025, World Autism Awareness Day, Kanye unveiled the world's largest canvas painting by...

    Nigeria's fitness platform goalr is transforming how brands connect with audiences by replacing passive influencer posts with immersive fitness challenges that drive genuine engagement. In an era where traditional influencer marketing often delivers fleeting impressions, goalr fitness App, the first of its kind in Africa, has developed a...

  Besides the religious obligation upon Muslims to fast during Ramadan, countless health benefits come with the one-month fasting period. Studies have shown immediate health benefits and significantly improved physical and mental well-being. These gains include weight management, blood cell regeneration, improved heart functions, and vascular well-being. Ramadan fasting certainly...

Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene. Imagine this: You are a PR professional, swamped with idea conceptualization, media engagements, stakeholder engagement, press releases, client approvals, and a never-ending to-do list. Suddenly, a message pops up from...

It is stated in the Quran that Allah says, "O ye who believe, fasting is prescribed for you, even as it was prescribed for those before you, that ye may ward off evil. Fast a certain number of days, and, for him who is sick among you or on a...

  FirstBank, the premier bank in West Africa and a leading financial inclusion service provider, today marks a significant milestone with the groundbreaking ceremony for its new green-certified Iconic Head Office Building in Eko Atlantic City, Lagos.  This ambitious project 40-story building project set to be the tallest building in...

  Sleep is an important physiological phenomenon that allows our body to refresh and repair itself. However, finding the right balance between sleep and daily routine seems challenging during the Holy month of Ramadan. Many Muslim faithfuls, especially the working class and students, struggle to have enough sleep during this...