Brand News

Emeka Obia, Regional Head of Strategy at Publicis West and Central Africa, has been appointment as a member of the Creative Strategy Shortlisting Jury at the prestigious 2026 Cannes Lions International Festival of Creativity. The globally acclaimed festival, regarded as one of the highest platforms celebrating excellence in advertising, marketing,...

Last month, Nutrify Running Club kicked things off on the Island. It was their first run, and the turnout, the energy, the way people showed up for themselves and for each other… it set the tone for something bigger than they expected. By the time it ended, one thing was...

  Donatus Ukpai, Category Manager for Dairy at Promasidor Nigeria Limited, continues to gain national recognition for his contributions to marketing excellence, following a standout performance at the 7th Edition of the Industry Awards in the month of April 2026. At the ceremony, he was awarded “Purpose-Driven Marketing Personality of...

  The international creative industry has tapped Nigerian communications executive Mabel Adeteye for one of its most prestigious responsibilities. Adeteye, who currently heads Brands and Marketing Communications at Wema Bank, has been selected as a jury member for the Brand Experience & Activation category at the 2026 Cannes Lions International...

NIVEA has formally concluded its ₦3 billion National Consumer Promotion, marking the end of a 12-week nationwide campaign that has delivered cash rewards, vehicles, travel experiences, and millions of instant prizes to consumers across Nigeria. The promotion reached its peak with a series of grand finale ceremonies held over three...

Guinness Nigeria Plc has stepped onto Africa's biggest creative stage with a first-of-its-kind multi-brand sponsorship of the Africa Magic Viewers' Choice Awards (AMVCA), bringing Guinness, Malta Guinness, Orijin, and Smirnoff together across the 12th edition of the awards. The AMVCA became a showcase for the brands Guinness Nigeria produces locally,...

The Managing Director/CEO of Guinness Nigeria Plc, Girish Sharma has attributed the company’s strong start in 2026 to a blend of operational efficiency, localised decision-making, and expanded market reach - factors he says have fundamentally repositioned the business for sustained growth. Speaking in an interview with CNBC Africa, Sharma said...

  11Plc is entering a high-growth phase defined by "aggressive market penetration" and business diversification, Acting Managing Director Osagie Ogedegbe announced during the company’s 48th Annual General Meeting at the Abuja Continental Hotel. In his first public address since taking the helm, Ogedegbe, a veteran of the downstream sector, pledged...

  For over a decade, Nigeria’s e-commerce growth has largely been concentrated in major cities. In places like Lagos and Abuja, doorstep delivery, app-based payments, and Black Friday deals are now part of everyday life. But beyond these centres, access has remained uneven, with logistics gaps and low trust slowing...

Showcases LG’s commitment to intelligent sound innovation in Nigeria’s dynamic audio segment.   Deepens its presence in Nigeria’s growing audio market with high‑performance xboom speakers and Soundbars tailored to evolving consumer lifestyles. LG Electronics is reinforcing its long‑standing leadership in Nigeria’s competitive audio market with its xboom speakers and premium...