Brand News

Brand News

Nigeria Cannot Solve Its Housing Challenge Without Insurance Protection – Wole Fayemi

At the recently concluded 20th Africa International Housing Show 2026, Wole Fayemi, MD/CEO, Heirs General Insurance, a member of Heirs Insurance Group, challenged policymakers, developers, financiers, and homeowners to rethink the country's housing agenda by placing risk protection at the centre of national conversations. Participating in a panel session on...
Brand News

Marketing Edge’s Anietie Udoh Named Jury Member for 2026 International Content Marketing Awards

  Nigerian marketing communications professional and Divisional Director of Marketing at Marketing Edge Publications, Anietie Udoh, has been appointed as a jury member for the 2026 International Content Marketing Awards (ICMA), further strengthening his growing reputation as one of Africa's most respected voices in global marketing, branding and strategic communications....
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BUA Foods Unveils Next Growth Phase with Major Capacity Expansion, New Product Categories and ₦504 Billion Dividend Approval 

  BUA Foods Plc has unveiled an ambitious new phase of growth that will significantly expand its manufacturing capacity, strengthen Nigeria's food security and accelerate its emergence as the country's largest food manufacturing company, as shareholders endorsed the Company's long-term strategic direction at its 5th Annual General Meeting held at...
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Creative Talent Needs More Than Skill to Become Commercial Success, Says Ekpedeme Ufot at Creative Money Africa’s First Webinar

  Creative talent can open doors, but on its own, it seldom leads to a lasting career. As advertising strategist and Creative Money Africa founder Ekpedeme Ufot explained, the true difference between enduring success and untapped promise lies in transforming creativity into commercial value. This message set the tone for...
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Jumia Calls for Payment Harmonisation, Stronger Policies to Boost Africa’s Digital Trade 

  Jumia Nigeria has reaffirmed its role as one of the leading forces driving the adoption of e-commerce in Nigeria, saying sustained investment in consumer trust, local logistics and digital infrastructure has helped expand online shopping while laying the foundation for Africa's broader digital commerce ecosystem. Speaking during a panel discussion at the AfCFTA Digital Trade Forum 2026, the Chief Executive Officer of Jumia Nigeria, Temidayo Ojo, said the company's experience over the years shows that building consumer confidence remains the single most important factor in accelerating e-commerce adoption across the continent. According to him, while millions of Nigerians have embraced online shopping, significant opportunities still exist to bring many more consumers into the digital marketplace through stronger consumer protection, seamless payment systems and supportive public policies. Ojo noted that Jumia's growth has mirrored the increasing acceptance of e-commerce in Nigeria, with the company consistently investing in technologies, logistics capabilities and customer experience initiatives that have made online shopping more accessible, convenient and reliable for consumers. He explained that one of the biggest challenges facing digital commerce remains consumer trust, particularly among first-time online shoppers who are unable to physically inspect products before making purchases. To address this, Jumia has continuously strengthened its customer experience through reliable delivery, transparent order tracking, quality assurance and responsive dispute resolution processes that encourage repeat purchases and long-term confidence in online retail. "Trust is the currency of digital commerce," Ojo said, adding that stronger consumer protection frameworks across African markets would further accelerate the growth of the sector by giving consumers greater confidence whenever issues such as payment disputes, delayed deliveries or product quality concerns arise. Beyond consumer confidence, Ojo identified fragmented payment systems as one of the major obstacles limiting intra-African digital trade. Despite significant innovation within Africa's fintech ecosystem, varying regulations and limited interoperability continue to make cross-border transactions more complex than necessary. He called for greater harmonisation of payment frameworks across the continent, noting that seamless digital payments would make it easier for businesses to scale beyond their domestic markets while allowing consumers to transact effortlessly across borders. Ojo also emphasised the importance of stronger collaboration between governments and the private sector in creating an enabling environment for digital businesses. According to him, coordinated policies and regulatory certainty would accelerate investment, encourage innovation and strengthen confidence in Africa's digital economy. As one of Africa's largest...
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