Brand News

  Consumers Stand a Chance to Win ₦1 Million Daily, ₦100,000 for 1,000 Winners, and a Brand-New Car Lagos, Nigeria - July 2026 - Guinness Nigeria has launched a nationwide National Consumer Promotion (NCP) tagged ‘Open For More'. This is a consumer rewards initiative that will see more than ₦400...

  Creative talent can open doors, but on its own, it seldom leads to a lasting career. As advertising strategist and Creative Money Africa founder Ekpedeme Ufot explained, the true difference between enduring success and untapped promise lies in transforming creativity into commercial value. This message set the tone for...

  Jumia Nigeria has reaffirmed its role as one of the leading forces driving the adoption of e-commerce in Nigeria, saying sustained investment in consumer trust, local logistics and digital infrastructure has helped expand online shopping while laying the foundation for Africa's broader digital commerce ecosystem. Speaking during a panel discussion at the AfCFTA Digital Trade Forum 2026, the Chief Executive Officer of Jumia Nigeria, Temidayo Ojo, said the company's experience over the years shows that building consumer confidence remains the single most important factor in accelerating e-commerce adoption across the continent. According to him, while millions of Nigerians have embraced online shopping, significant opportunities still exist to bring many more consumers into the digital marketplace through stronger consumer protection, seamless payment systems and supportive public policies. Ojo noted that Jumia's growth has mirrored the increasing acceptance of e-commerce in Nigeria, with the company consistently investing in technologies, logistics capabilities and customer experience initiatives that have made online shopping more accessible, convenient and reliable for consumers. He explained that one of the biggest challenges facing digital commerce remains consumer trust, particularly among first-time online shoppers who are unable to physically inspect products before making purchases. To address this, Jumia has continuously strengthened its customer experience through reliable delivery, transparent order tracking, quality assurance and responsive dispute resolution processes that encourage repeat purchases and long-term confidence in online retail. "Trust is the currency of digital commerce," Ojo said, adding that stronger consumer protection frameworks across African markets would further accelerate the growth of the sector by giving consumers greater confidence whenever issues such as payment disputes, delayed deliveries or product quality concerns arise. Beyond consumer confidence, Ojo identified fragmented payment systems as one of the major obstacles limiting intra-African digital trade. Despite significant innovation within Africa's fintech ecosystem, varying regulations and limited interoperability continue to make cross-border transactions more complex than necessary. He called for greater harmonisation of payment frameworks across the continent, noting that seamless digital payments would make it easier for businesses to scale beyond their domestic markets while allowing consumers to transact effortlessly across borders. Ojo also emphasised the importance of stronger collaboration between governments and the private sector in creating an enabling environment for digital businesses. According to him, coordinated policies and regulatory certainty would accelerate investment, encourage innovation and strengthen confidence in Africa's digital economy. As one of Africa's largest...

  First Trustees Limited, a subsidiary of FirstHoldCo Plc., and a leading provider of fiduciary and trusteeship services in Nigeria, is encouraging individuals, professionals, entrepreneurs, and investors to view Estate Planning not as an end-of-life exercise, but as a strategic investment tool for protecting, preserving, and transferring wealth across generations....

  As artificial intelligence, automation, and digital transformation reshape industries worldwide, employers are increasingly looking beyond academic qualifications to practical skills such as problem-solving, adaptability, collaboration, and leadership. For today's university students, success will depend not only on what they know but on their ability to apply that knowledge in...

  Africa’s multi-billion-dollar beverage industry is set to get its first dedicated intelligence platform with the launch of The New Pour Summit 2026, convened by Drinkabl Africa and Drinkable Media. The virtual press conference held today unveiled the 2026 theme: “Liquid Resilience: Future-Proofing Beverage Brands in Africa’s VUCA Markets.” The...

In a bid to strengthen its leadership team and improve organizational efficiency, leading OOH organization, FPL Media, recently announced the appointment of Oluwatobi Dada as its Chief Marketing Officer. In this role, she will further drive strategic planning, customer acquisition, and product innovation across markets where FPL has a presence...

L-R: Rasheed Bolarinwa, Group Head, Brand Management & Corporate Communications, Polaris Bank Limited; Professor Abigail Ogwezzy-Ndisika of Mass Communication Dept, University of Lagos; Olufemi Awoyemi, mni, Chairman, Pros-hare; and Sheriff Adekoya, Lead Strategist, Edgeforth Business Solutions, at the 12th Polaris Bank Annual Media Capacity Seminar in Lagos over the weekend....

TomTom has officially launched the Breathe Army, a new community initiative designed to empower young creators by providing opportunities to collaborate with one of Nigeria's most enduring confectionery brands while promoting confidence, self-expression and personal growth. The initiative was unveiled at an exclusive launch event held at The Zoon, Gbagada,...

  History was made at the 26th MILO Basketball Championship National Finals as King Amakree Academy, Rivers State, and Government Secondary School (GSS), Gboko, Benue State, claimed their first-ever national titles, reinforcing the championship's enduring legacy as Nigeria's leading platform for discovering and developing young basketball talent. Held at the...