Brand News

Ever wanted to buy a product but couldn't find it? You asked around from family and friends and they still didn't know where to get it? You changed course and headed to a full blown market but still got back empty? Then finally, you visited a really popular eCommerce website...

....Host the 2nd Music Festival Lagos February 5th, 2014 (Lagos Nigeria) The Organizers (5 Stars Music) of the most popular annual musical event tagged Music Festival Lagos, announced today it has concluded plans to host the 2nd edition of this music Fiesta on Friday 7th of March, 2014 at the...

Bill Gates steps up to new role as Technology Advisor; John Thompson assumes role as Chairman of Board of Directors. Microsoft Corp. today announced that its Board of Directors has appointed Satya Nadella as Chief Executive Officer and member of the Board of Directors effective immediately. Nadella previously held the...

FBN Holdings PLC, Nigeria’s largest financial services group, today unveiled a refreshed corporate identity for the entire group, including all its subsidiaries. Designed to reflect the company’s strategic direction and position it to meet the future needs of the market, the refreshed identity will be rolled out across the Group’s...

Online retailers Konga and Jumia are at war! The fight is so serious that Konga is considering taking legal action against the owners of Jumia. Konga is alleging that Rocket Internet, parent company of Jumia has hijacked all look alike name to Konga.com and registered it to divert traffic to...

Etisalat has done it again! In its commitment to constantly deliver value to customers by offering convenient plans and affordable tariffs, Etisalat has introduced 3 new Easyflex bundles – 4000, 10000 and 20000. It also comes with an amazing 100% date bonus – read more about it in the statement...

“Today brands are born, not made. A new brand must be capable of generating favorable publicity in the media or it won’t have a chance in the marketplace”. Your business is only as good as the number of people who knows about it. For your venture to grow, you need...

Tecno, “the leading mobile phone brand in Africa” has donated some valuable gifts items to two orphanage homes in Lagos. Chidi Okonkwo, Deputy General Manager Tecno Nigeria, who led the team to the two homes explained that the donations were part of the company’s social responsibilities to the less privileged...

Two of Nigeria's leading companies, Pepsi and telecommunications operator, Airtel Nigeria, have announced an audacious consumer promotion to reward customers for their loyalty and ensure they begin the new year on a high. Addressing a press conference at Sheraton Hotels and Towers, Lagos on Thursday, both organisations said the partnership...

By Ayodeji Ayopo A brand should have some basic attributes that will make it stand out in the market place. The brand needs to be properly defined for the consumers to know what its stands for and what makes it different from the others. It is only a brand that...