Brand News

In a world where more and more of our daily critical activities are increasingly done on the go, mobile devices have emerged the next viable platform which today’s marketing professionals interested in delivering effective integrated marketing communications campaigns can no longer afford to ignore or leave out. This was the...

COMEDY GOES TO CHURCH with ACAPELLA LIVE !!! • FEATURING; OMO BABA, AKPORORO, USHEBEBE, FUNNY BONE, KLINT DA DRUNK, HELEN PAUL, ELENU, SHEYI LAW, SHAKARA, DE DON, STILL RINGING, KENNY BLACK, ODOGWU, DESTALKER, DAMOLA, MC PASSION, CHIMARALPH, WHOCHEY, ANTOM D MIMMICK, MALAM SPENCER & OMINI • MUSIC BY; AJUJU ,...

How 25 years of Photoshop changed the way we see reality This week marks 25 years since the introduction of Photoshop, one of the most iconic software programs of all time. Adobe celebrates the 25th anniversary of its imaging software Photoshop. This is one of the most recognized software brands...

Emmanuel Ikubese, Mr. Nigeria 2014 has launched a domestic violence awareness campaign tagged ‘Project R.A.W’. ‘Project R.A.W’ stands for ‘Respect A Woman’ and the campaign photos feature stars like Bryan Okwara, OC Ukeje, Blossom Chukwujekwu, Kiki Omeli, Shaydee, Korede Bello, Di’Ja, Adesua Etomi, Chopstix, Lilian Afegbai, Chinyere Adohu, Marie Miller...

MTN BetterMe: What you need to know The world is fast changing, with technology taking over our everyday lives. Access to the internet provides opportunities that enable individuals attain greater heights and do a whole lot of things faster and better with less effort. There is need to stay ahead...

Adebayo Adekanmbi is Chief Marketing Officer of MTN Nigeria. He combines multi-disciplinary competencies as a Brand /Marketing Strategist, Consumer Insight Data Analyst and Business Intelligence professional. Taking a look back at your career trajectory before your appointment as CMO, would you have dreamt that you’d be marketing lead for one...

Before Steve Jobs got his hands on Apple for the second time in 1997, things were far simpler. Serious business customers were different from their playful consumer counterparts. Men bought technology products; women were fashion buyers. Kids had disposable income to waste, and mature folks cautiously invested their pennies. Branding...

Based on our decades of work on the world's most valuable brands, we know that strong brands deliver superior business returns. We have also learned that the strongest brands are built from the inside out and share common attributes and behaviors such as: ·      Very high internal clarity...

Learn what this critical business term means and what you can do to establish one for your company. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what...

Brand is dead. Brand is alive. Brand is, as never before, design. Why do we say this? There’s now a widespread belief that talking about brand in the conventional sense slows everything down, and that all those brand strategies, brand models, brand onions and brand guidelines just get in the...