Brand News

  Q: What does it take to position a product as a premium brand? A: The answer might seem obvious, but it is true. The best way to position a product as a premium brand is with a high price. Price sends a psychological message related to value: things that...

  MTN, a leading telecommunication service provider in Africa, has announced the signing of a content distribution deal with Sony Music, an American music corporation. The deal will give MTN’s customers unprecedented access to Sony’s expansive catalogue of local and international performers. “We are delighted to have signed this agreement...

  Diamond Bank Plc has raised the stakes higher in the race for digital innovation in financial services as its mobile app users hit the one million mark, thus separating the management and the Bank as the leader in the transformation of banking services in Nigeria and the continent of...

After a successful two-week of exciting polo, music, fashion, champagnes and cocktails, the 2016 NPA Lagos International Polo Tournament finally came to a grand close on Sunday 21st February 2016 at the Lagos Polo Club, Ikoyi, Lagos. From thrilling performances by players and music stars, to the dazzling GTBank Lounge...

  PAN Nigeria Limited is the leading manufacturer of automobiles in Nigeria, assembling Peugeot vehicles at its head office located in Kaduna. It also has liaison offices in Lagos and Abuja with a vision to expand its operations to other countries in Africa. Incorporated in 1972 as a joint venture...

Leading Education not for profit organisation Aim Higher Africa teamed up with Forbes Africa to launch the first in its series of entrepreneurial discussions at the prestigious Lagos Business School. Technology and the Youngpreneur brought together members of Forbes 30 under 30 to address the issue of Millennials and how...

The 2016 World Consumer Right Day has provided yet another platform for stakeholders in the financial segment of the Nigerian market to engage customers on the need to strengthen their relationship and explain reason behind alleged excessive charges. To deliver a key note paper at the fourth Brand Journalists' Association...

At Last, BlackBerry Limited has introduced into the Nigerian market BlackBerry PRIV secure, the first-ever BlackBerry smartphone powered by Android. While PRIV will provide a choice in operating system to new and existing customers, the phone maker said that it remains committed to the BlackBerry 10 operating system, and will...

In its bid to improve learning for women in the technology world, TechHer, a community of women who are passionate about technology has designed two events to mark the Social Media Week Lagos on the 26th of February. In a press statement released by the organizers, one of the events...

Huawei recently launched its mid range phone the G-Power into the Nigerian market in partnership with Jumia having stunning displays in select high traffic location within Lagos State. The new smartphone features a truly big battery with its 4000-mAh battery combining performance, simplicity, convenience and beauty, which supports reverse charge...