Brand Identity

By Precious Oyetayo Subuloye MCIM, rpa, MNIMN   Introduction  A brand's personality, characteristics, and values make up its identity. It's what distinguishes a company from others. For small firms, a strong brand identity may make all the difference in growth and profitability. Any small firm must have a professional brand...

L-R: Taiwo Talabi (Public Relations Specialist, SBI Media) Akeem Akande (Finance Manager, Streams Media & Communications) Oludare Ajao (Group Finance Manager), Rotimi Bankole (Group Managing Director), Oluwapemi Eze (Group Human Resources Manager), Alison Oyome (Group General Manager), Kayode Olowoyeye (Assistant General Manager, Streams Media & Communications), Kehinde Oni (Manager, Streams...

Insight Publicis, Nigeria's leading advertising agency, has unveiled a refreshed visual identity, heralding a new era for the company. Insight's new look and brand symbol represents a commitment to innovation and a renewed focus on digital and tech-first solutions. The upgraded look comes on the back of the appointment of...

It is an exciting period for football lovers in the country as the African Cup of Nations (AFCON) 2021, kicks off in Cameroon today after it was postponed in 2021. One more reason for true fans of the game to be excited is the signing of Nigerian football legend and...

Joining superstars Olamide and Odunlade Adekola, Nigeria's turntable sensation Ayorinde Kehinde Okiki, also known as DJ Kaywise, has just secured an ambassadorial deal with one of Nigerian Breweries Plc foremost beer brands, Goldberg Lager Beer. The announcement was made official after fans and followers called on the brand to sign...

Kia has revealed its new corporate logo and global brand slogan. Kia states that the introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business. “Kia’s new logo represents the company’s commitment to becoming...

Today we have publicly launched the new Access Bank, one company, with 28,000 staff across 600 branches and 29 million customers worldwide. This follows legal completion of the merger on 19 March and the launch of our new brand today. The enlarged Access Bank will have a formidable commercial and...

Sheraton Hotels & Resorts, Marriott International’s  most global brand continues its transformation journey with a nod to its timeless pioneering legacy, as it unveils a new logo that pays homage to its past and depicts its vision for the future. The new design reflects the brand’s holistic vision for the future, making...

Taxify, the leading European on-demand transportation platform, is changing its name to Bolt and introducing a new logo. The update brings the brand identity in line with the company’s broader vision of transportation that has already expanded from ride-hailing, with cars and motorbikes, to scooter sharing. Speaking on why the...

Sterling Bank New Identity Rationale - Brandessence Nigeria Nigeria’s leading commercial bank, Sterling Bank Plc yesterday unveiled a new logo that builds on its new ‘Rising Sun’ corporate identity reflecting a new, modern look and feel that portrays the bank’s growth trajectory and position for the future. Building on the...